The emotional hook of a memory

Home Stager with Staging for Top Dollar Stager 9



Loved Gary Sefferman's blog on target marketing etc. so when I read this in Elle magazine I thought it was important to share this idea.

Lorna Hall from the trend forcasting firm WGSN talks about a new movement she calls "timelines" She says and I quote," We are living through a period of great change. Artists and designers who look forward and backward to create a product for now rather than copy what went before, inspire us. THEY USE THE EMOTIONAL HOOK OF A MEMORY AND THEN BUILD SOMETHING NEW"

Thiis is why I find " story telling" when staging my vacants works so well , In the townhouse complex geared to young families and newly married  I told the story of the newly married couple off on their honeymoon. Wrapped gifts were waiting to be opened and a  "gift opening" wine and cheese party was set in the dining area waiting for their return. The Realtor was surprised because no one had done anything like that before ---- but he was happy with the sale resuslts!

Marilynn Currie from Abbotsford, B.C.

( I am still not suceeding in posting pictures--- can't seem to make it work!)

Comments (4)

Gloria Commiso
Keller Williams - Hermosa Beach, CA
Hermosa Beach

What a great idea good for you for trying something new! Im glad you got it sold too! 

Jun 06, 2011 04:54 PM
Michelle Finnamore
Toronto GTA, Alliston, Newmarket - Vaughan, ON
Preparing your property for sale

HI Marilyn, I think you are on to something with this. Let us know about your next one that you do.

Jun 07, 2011 12:34 AM
Marilynn Currie

Thank you--- on ot the next one!

Jun 09, 2011 07:42 PM
Gary Sefferman
Nickian Home Staging - Manhattan, NY

Marilynn - Thanks for reading my blog.  What a great idea - Loved the way you told your story.  Please post some pictures, I would love to see them!

Gary Sefferman

Nickian Home Staging

Jun 10, 2011 10:55 AM