The emotional hook of a memory

Loved Gary Sefferman's blog on target marketing etc. so when I read this in Elle magazine I thought it was important to share this idea.

Lorna Hall from the trend forcasting firm WGSN talks about a new movement she calls "timelines" She says and I quote," We are living through a period of great change. Artists and designers who look forward and backward to create a product for now rather than copy what went before, inspire us. THEY USE THE EMOTIONAL HOOK OF A MEMORY AND THEN BUILD SOMETHING NEW"

Thiis is why I find " story telling" when staging my vacants works so well , In the townhouse complex geared to young families and newly married  I told the story of the newly married couple off on their honeymoon. Wrapped gifts were waiting to be opened and a  "gift opening" wine and cheese party was set in the dining area waiting for their return. The Realtor was surprised because no one had done anything like that before ---- but he was happy with the sale resuslts!

Marilynn Currie from Abbotsford, B.C.

( I am still not suceeding in posting pictures--- can't seem to make it work!)