Social SEO - Whitepaper by Facebook and BrightEdge

Services for Real Estate Pros with RealBird Inc.

We ran into this short whitepaper this morning on by no other than Facebook and BrightEdge.

The whitepaper is titled "Facebook For Social SEO: Best Practices To Drive Organic Search Performance With Facebook." It's a quick and easy read and embedded below.

One of the tips is linking to your Facebook Business Page from your website and blog by carefully selecting your link's anchor test.

Here is an example: rather than linking "RealBird Facebook Page" on this post, I will select RealBird Real Estate Technology on Facebook for the anchor text in order to place some relevant keywords in the link's text itself. Easy enough. Most people, including us have a tendency of simply linking "Fan us on Facebook" or similar general terms on their websites. Having some variation of these texts with actual, targeted keywords (your geography, the words real estate etc.) makes a lot of sense. We will update our links for sure.


Talking about social SEO: We will write an overview of the new Google +1 product soon. It is already integrated with the RealBird single property websites


-- Zoltan



Comments (22)

Kathy Clulow
RE/MAX All-Stars Realty Inc. Brokerage - Uxbridge, ON
Trusted For Experience - Respected For Results

Zoltan - interesting information I will be sending my web guy hubby to check this out as I woul like my Facebook page to start showing up as well as my web sites do

Jun 08, 2011 06:07 AM
RealBird Real Estate Marketing
RealBird Inc. - Santa Cruz, CA
All-In-One Real Estate Marketing Toolkit

Kathy - Thanks. Our real estate technology Facebook Page already shows up on page 1 on Google when searching for realbird At least for me. Now we have to work on making it rank well for more keywords, like Facebook real estate marketing Note, how I linked to it with different anchor texts in this comment :)

-- Zoltan

Jun 08, 2011 06:12 AM
Jenny Kotulak
RE/MAX Real Estate Centre Inc., Brokerage - Oakville, ON
Broker - Oakville Ontario Real Estate

Holy smokes.  Brilliant yet so simple. ( I think).  I don't have a web guy hubby named Barrie like Kathy above has lol.  I'm my web girl.    I'm just on duty at the office so will go work on this right now til the phone starts ringing off the wall with people wanting to list their house on this lovely hot day :).  Thanks for sharing.

Jun 08, 2011 06:23 AM
Andrea Swiedler
Berkshire Hathaway HomeServices New England Properties - New Milford, CT
Realtor, Southern Litchfield County CT

Zoltan, although I might be somewhat tech savvy, I get so stressed about this type of stuff. I am not an SEO expert at all, I wrote a post about it the other day. I am looking for bottem line here, so quck and easy is exactly what I need in order to keep my head from exploding. I don't do as well as I can with SEO, keywords or anchor text. Shame on me. My head just starts to spin round and round when I read about it. I do rank fairly well for certain search terms, which does make me happy, but there is always room for improvement, isn't there?

I will be looking at this info when I have a few moments though...  thank you for posting it!

Jun 08, 2011 06:27 AM
RealBird Real Estate Marketing
RealBird Inc. - Santa Cruz, CA
All-In-One Real Estate Marketing Toolkit

Jenny - It is pretty simple. These are just best practices, but choosing the proper anchor text (the text that you actually use as a link in a post or webpage) is very powerful. It's a basic SEO tip, but we forgot to utilize it when linking to our Facebook Page.

Andrea - I agree. The problem with SEO is that results are disconnected from the actual actions. You make your change according to some best practices, but the tiny results that they may cause in search engine rankings happen only later in future, if ever. The best way to approach it is to have 5-10 best practices memorized or listed on a note, so that when you write a blog post, you can easily check your content to meet these requirements. One of them, that I mentioned in this post is to use keyword reach anchor texts for links. Everyone struggles with reminding themselves not to link an expression " click here" for example, as it is completely useless information for SEO. But rather, review the links before publishing and change those that need more keywords in the anchor text. Also, you probably need dozens or more links with New Milford homes for sale and the combination of related keywords to be picked up Google to have some measurable effect in ranking. I just linked to your FB page with one combination :)

Jun 08, 2011 07:25 AM
Virginia Gardner
Roy Wheeler Realty Co. - Charlottesville, VA
Realtor, Charlottesville, Serving Central Virginia

Totally cool, thank you, this is great....

Jun 08, 2011 08:25 AM
Hannah Williams
HomeStarr Realty - Philadelphia, PA
Expertise NE Philadelphia & Bucks 215-820-3376

Zoltan.. I am not sure I totaly understand ..I thought I was tec savy but now I m confused


Jun 08, 2011 11:15 AM
RealBird Real Estate Marketing
RealBird Inc. - Santa Cruz, CA
All-In-One Real Estate Marketing Toolkit

-- You are welcome.

-- Hi Hannah

This whitepaper lists 3 techniques to make your Facebook Business Page rank high in Google (Bing etc.) searches:

  1. Link to your Facebook Page by adding your brand (or other targeted keyword) in the link's text itself (or the alt tag of an image link). Most of us just simple link with "Fan Us on Facebook" or use a flashy Facebook icon without using the keywords in the text itself.
  2. They suggest to use these targeted keywords in your shares as well. We already do this, whenever it makes sense, we have RealBird as a keyword in our status updates, even when we share a link in the commentary. Of course, you don't want to overdo this, it has to make sense semantically, but this study claims that when Google etc. indexes your Facebook Page, it actually uses terms in your status updates for ranking
  3. The whitepaper also suggests to create additional pages on your Facebook Page (these used to be the Tabs before) and chose content and links that corresponde somewhat with your real estate sites main category. This is a bit more complicated and time consuming but nevertheless an important SEO technique. We still need to do this for our RealBird Page. In our case it would mean at least that we have separate pages for our main product features, e.g. the RealBird Single Property Websites, the Property Search, the Mobile Real Estate Website. In you case, it would be something that corresponde with your main content categories
  4. Finally, this is less keyword targeting but important for ranking: collect as many Likes as possible. Easier said than done, but the point is that social network interactions, content sharing and voting has an increasing importance in organic search engine ranking
I hope I could clarify


-- Zoltan

Jun 08, 2011 12:15 PM
Andrea Swiedler
Berkshire Hathaway HomeServices New England Properties - New Milford, CT
Realtor, Southern Litchfield County CT

Zoltan, thank you! Now that is something I can understand! Short, sweet, easy to deal with AND... most importantly, you didn't make my head spin! :D

Jun 08, 2011 05:11 PM
Kim & Kristine Halverson
Compass - Santa Monica, CA
Sisters, Realtors

My head is spinning, wait, it's too late.  Bookmarked, will return.  Thank you!

Jun 08, 2011 07:02 PM
Denise Hamlin, Broker/Owner
Cardinal Realty ~ 319-400-0268 - Iowa City, IA
Helping Happy Clients Make Smart Choices

Thanks Zoltan. I appreciate you posting this. I struggle with my Facebook fanpage. This might help me get a handle on it.

Jun 10, 2011 11:40 AM
John Slocum
Premiere Property Group, LLC - Vancouver Washington - Vancouver, WA
Broker, SFR - Vancouver WA Real Estate

Thank you Zoltan!  I had to jump over to my AR settings to fix one or two of, off to my main website to update the Homes For Sale Vancouver WA on Facebook!  John

Jun 11, 2011 06:30 AM
RealBird Real Estate Marketing
RealBird Inc. - Santa Cruz, CA
All-In-One Real Estate Marketing Toolkit

Andrea - Great. Thanks

Kim and Kristine - You are welcome

Denise - What's your FB Page url. I take a look and may have some suggestions.

John - Anchor texts are very powerful SEO techniques. I can't believe that we - knowing it - still link to our own Facebook Page with some general term, rather than using RealBird Real Estate Marketing Technology on Facebook :) I 

The idea is that you either want to have your target keywords, like John did in the Facebook link's text or the brand (company etc.) or both. With ActiveRain, most people use a Facebook icon in their signature footer, that - most likely - has no keyword filled anchor text attached to. There are two places to search engine optimize the Facebook links on AR

  1. Signature footer: Use a text link with keyword-filled anchor text and/or add the alt="keywords come here" tag to the Facebook image. Google does check alt="" tag's value for keywords. This will be included in all reblogs and hence increasing the pointers to your Facebook Page with the correct keywords
  2. Sidebar links - These are dofollow links (AR does not instruct Google to ignore them) and whatever you add here shows up on ALL of your posts. So just by adding a simple link here, you get dozens or hundreds of pointers with the right keywords to your FB Page as well.
You may want to mix up some keywords between 1 and 2. E.g. use brand keywords in the signature footer and marketing, geography keywords for the sidebar links.

I hope this helps. Now I am off to fix our links !

-- Zoltan

Jun 11, 2011 05:08 PM
Denise Hamlin, Broker/Owner
Cardinal Realty ~ 319-400-0268 - Iowa City, IA
Helping Happy Clients Make Smart Choices

Hi Zoltan ~ That's exactly what makes you and Gabe special. You try to help when you can. Right now I'm kind of busy, (understatement), and FB has taken a back seat, along with blogging. I just post my blogs there and that's it. I appreciate your input. I hope I will have more time for my online efforts again soon. I do get noticed by Google in the area so I guess I'm on the right track.:-)

Jun 12, 2011 03:24 PM
Trang Beuschlein
Homes for Sale in Campbell CA- Broker-BKR Realty - Campbell, CA
Campbell CA Real Estate - Campbell CA Homes for Sa

Zoltan, this is a lot of information to digest so late in the evening.  I'm going to bookmark this and come back to it when I have the time to spend on it.  Thanks!

Jun 16, 2011 06:46 PM
RealBird Real Estate Marketing
RealBird Inc. - Santa Cruz, CA
All-In-One Real Estate Marketing Toolkit

Hi Denise - Thanks for your kind words. We noticed that autoposting links to Facebook Pages is not too effective. Most of the likes and comments happen on those posts that have a thumbnail photo and also some personal commentary. Plus the new Facebook Page Insight shows where the Page Likes are coming from and for us the biggest source of new Fans are via our Like Boxes that we place everywhere, our blogs, RealBird itself. Just some tips ...

Trang - Thanks

Jun 21, 2011 04:32 AM
Joan Whitebook
BHG The Masiello Group - Nashua, NH
Consumer Focused Real Estate Services

I have bookmarked this post and have to check into this further.  Thanks for your comments to Hannah.

Jul 06, 2011 02:47 PM
Keller Williams Select Realtors-Buy a home in Washington DC. Sell a home in Washington DC - Bowie, MD
I don't make promises.I deliver results.SOLD HOMES

I am going to have to bookmark this one and come back to this. By the way Zoltan I just sent you an e-mail. Please give me a call tomorrow. Thanks.

Jul 06, 2011 02:50 PM
Jon Zolsky, Daytona Beach, FL
Daytona Condo Realty, 386-405-4408 - Daytona Beach, FL
Buy Daytona condos for heavenly good prices

Guys, you write absolutely excellent material, and I always think that I need to spend my Saturda going and reading your posts

Jul 06, 2011 03:47 PM
Ralph Janisch ABR CRS Broker
Janisch & Co. - Conroe, TX
Selling Northwest Houston to good people like you!

Bookmarked!  Lots of good info.  Not so much time to absorb it all right now.

Jul 06, 2011 04:13 PM