This reminds me that I'm in love with this business…
This is a picture from a day in the life of the Perry Henderson team. It reminds me why I'm in love with this business. Here is the true story of this picture. You are looking at Paul, Dan, John, Perry and Aden (the little guy). A motley crew set out to sell three distressed properties. This picture was taken Oct 2006.
I listed 3 waterfront houses from a casual flipper whose day job is at Dell. They were a nice size too. $1.1 mil on the Perdinales, $600K in Lakeway, and $1.35 mil on Lake Austin.
Now on to the picture... After my weekly meeting I tell the boys to jump in the car so we can look at the houses and get the sales pitch straight. I love the negative ad, so we used the "Waterless Waterfront" strategy since the lake was at its lowest in 50 years and these houses were dated.
After 150 miles of driving, crunching numbers and talking to every buyer we knew that could afford it, we sold the $600K in Lakeway, and $1.35 mil on Lake Austin by the end of the day. Both buyers got cash back at closing that totaled $60,000 on one and $200,000 on the other. The seller got full price offers. The team got 6% + 1% bonus and shared it. 7 days after listing those houses, sold.
That $600K home is back on the on the market with us boasting an $825K appraisal. The $1.35 just closed for $2 mil. On a dark note, the one that I didn't sell just sold for $2.5 mil because the water came up… That's the one we should have bought….
Marketing a house takes teamwork. I feel like its better to hire a team so you have multiple people working your home at the same time. Yeah, the mls works but putting 4 professional salespeople calling buyers who have cash works a lot better.
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