Whenever I sit down with a vendor, I always talk about creating a sales strategy to achieve a premium price. This usually means styling the property and getting the presentation just right, creating memorable marketing materials, advertisements, brochures, floortplans and very high quality photographs. IT also means getting the price right from the very first day. Sometimes the right price isn't what the vendor wants to hear, they want to list high and come down, while my strategy is to liust competitively and push up, which doesn't put a ceiling on the price meaning buyers can pay as much as they like for the home. This is my strategy and it works for me with two properties sold this week for record prices. On the other hand, many of my competitors are just looking to get a sale, so their own strategy is price it high and reduce it until they get a sale. It's a shame, because the vendor will never achieve a premium price with an agent who is just looking to sell at any price. I believe this photo tells the story better than I can, and guess what, its been price reduced for over a month now without a result.