Value versus free

i could have easaly purchased a buyers packet from a coleage.  I didnt, others in the office did.  If you buy something you will use it.  That is a fact proven in all marketing situations.  I chose no,  I will create and make the buyers packet to the best of my ability.  Blood sweat and tears also works.  It would have been easy to pay and change the names on the packet, but would'nt you agree, something made by your own hand with pride may be better then buying someone elses ideas?