It's a beautiful Sunday afternoon here in North Alabama. I'm sure there are hundreds, if not thousands, of open houses going on across the country today. Surely every real estate agent who has ever listed a home has conducted an open house before, right?
My question is to REALTORS® out there who conduct open houses, and the question is this:
"Do open houses really work to sell a home?"
I've asked different REALTORS® over and over again and have received mixed reviews. As a mortgage lender I've been available at numerous open houses before to just to be there as a resource for potential buyers who may have questions concerning their financing. I've been to what I would call a successful one, and a 'not so sucessful' one.
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Here's another question to everyone:
"What is your benchmark for a successful open house?"
Is it an offer on your listing? Is it picking up a handful of new leads? Is it keeping your seller happy?
In doing some reading myself on the topic, I ran across an article by David diCecco about holding group open houses. It sounded like a pretty great idea to get increased traffic if there are several listings in the same neighborhood or subdivision.
I'm just looking for some feedback from those who really have the "boots on the ground" experience.
Wishing you ALL a very successful 2011 as we continue to recover this year!
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