Your past blogs are an SEO goldmine...if you fix them.
Here is a great post about fine tuning some of your original posts...If you take a few minutes on each one and focus on the items that are highlighted below..you may see some significant results and possibly a nice roi...
As with most folks on Activerain, the articles I wrote when I first started blogging didn't have all the best SEO tricks already in place. Perhaps the articles were a little too short, I didn't have the right mix of keywords, etc. However, the raw materials are still there to make what I wrote a long time ago into some powerful content to help boost what I'm writing today. Here's what I've noticed after reading a few articles from other bloggers, go back and fix what you wrote in months or years past and the impact could be huge. A few things to fix include:
Keywords - Align the keywords in your title with those in the body of your blog article. Don't change the URL of your post. If you don't want to change the title, then make sure you add the appropriate mix of keywords into your article.
Highlight - Go back and bold all the keywords you added. If your articles already had the keywords, bold them too. Don't want time with generic keywords such as "real estate" but do focus on keywords that align to your local market and the topc. Highlighted words are given higher priority in Google.
Article Length - I wrote a lot of very short articles when I first started writing and they didn't meet the 300-500 words sweet spot that my articles now generally meet. So, go back and add more content to otherwise short articles to expand them a bit.
Tags - Add in tags that cover your most important keywords (core keywords) as well as those that relate to the article (topic keywords). What I've learned is that you need to use your core keywords as tags in every article and then add in the topic keywords as tags tailored to each article.
I haven't completed doing this project on my own blog yet but the little I have done has made a huge difference in my SEO rankings. Just so you know, when you change your signature, it automatically updates your signature in all yoru blog posts. That can help boost your article rankings as well.
If you really want to learn more, I recommend reading articles by Craig Daniels, Victoria Stankard, or Tammy Emineth who, in my opinion, know this topic much better than I do. IMPORTANT: Please read comment #15 from Russell Ray and DON'T edit posts before May 1, 2009!
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Bryan Robertson, Broker Associate
Realtor, Developer, e-ProSereno Group - Los Altos
369 South San Antonio Road, Los Altos, CA 94022
DRE# 01191946
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