As a busy REALTOR®, you work so hard to attract new potential clients into your Referral & Repeat Marketing database but you shouldn't neglect another great source of referrals: Your professional network.
As you may already know, your professional network is that group of professionals in the greater home industry to whom you regularly refer clients - and who, hopefully, also refer clients to you.
Why is having a large professional network so important?
There are two reasons.
The first one is obvious. These professionals can send a lot of business your way! So, keep them in your IXACT Contact real estate database so they are reminded that you are a knowledgeable and professional real estate agent who appreciates referrals.
But the second reason to maintain your professional network is just as important. You provide a valuable service to your clients when you recommend the right professional for their needs. They see you as a well-connected and helpful realtor - which makes them more likely to become loyal to you.
So always look for ways to expand and leverage your professional network. Don't just keep a list on paper of typical service suppliers - such as lawyers, lenders, home inspectors, contractors, and movers. Think outside the box. Make your list comprehensive, and make it a competitive weapon by turning it into an online Business Directory in your IXACT Contact real estate software.
Beyond the obvious, here are some potential service providers you should consider for your professional network.
- Home theatre installers
- Resturant Owners
- Banquet halls and caterers
- Interior Designers
- Fence companies
- Insurance agents
- Health clubs
Always be on the lookout for professionals you can add to your IXACT Contact real estate CRM. When you create a robust Business Directory and promote yourself to your database as the expert in all things home related, you give clients a reason to call you, rather than you always having to call them to stay in touch, and your efforts will pay off in more referrals and repeat business.