(Deep Breath) Fear Of Real Estate Video Production, You Have To Face The Facts.

Reblogger Pacita Dimacali
Real Estate Agent with Alain Pinel BRE 01367196

Have to get off my comfort zone and start using video. Thus far, I've only used still photos converted into visual tours and then converted into videos -- but not real videos.

Now that the Flip phone has died a natural death, what do realtors use besides the video camera on their phone?

Re-blogging in case some of you are in the same boat and would like to know more about video. This bog has some really good links, too!

Learning is a constant process....


Original content by Andrew Mooers | 207.532.6573 ME Broker License 106759

If the chances of a search engine picking up your real estate video link increases 50 times why wouldn't you embrace the media as one powerful property marketing tool, weapon?

burned matches When you see the front page search engine index results and one or two video mini players appear on the Droid, lap top or computer desk top screen, can you resist toggling and watching, listening?

Delivery of a message using the eyeballs and the ear drums is way more powerful than read, read, read.

It's like your favorite plate of food with the meat cut up, the potato peeled, buttered with just the right seasoning of salt, pepper or whatever set in front of you.

All you have to do is pull the trigger, start the video of local community events, the real estate you list, want to sell.

Start small, with a local event you are at anyway in your zip code. Nothing real estate about it, just the local flavor, spark of the community you serve. The viewer, listen of your video you shoot, edit, render and upload to a variety of platforms gets to meet the local people. Is right along side your friends, family, neighbors. Been invited to tag along and sample the event you fire up the video camera to capture. Plan to do the event each year so one by one you become the local "broadcaster" in an area that might not have one to promote the community happening. Here are two local Maine canoe race videos from this year, a few years back. Different approach, but getting the viewer, listener out on the spring water on a local canoe, kayak race showing all types of competitors.

From the leisurely family paddlers to the black belt out to win something plastic and gold plated.

And everything in between.

Tips for adding real estate video to your marketing arsenal.

Every real estate video performs differently, with varied results.

Shooting real estate video clips, loops in succession saves editing time.

The audio of a real estate full motion video is 40% of the buyer experience.

All the money invested in real estate video cameras, editing software, lights, microphones but still waiting?

Be glad you're not using 16mm film to capture your new real estate listing.

Tickling the ears, flirting with the eyeballs using real estate video.

Videos for real estate and local community events just do it better.

Maine, one big beautiful state, see and hear about it with our local ME community videos.

Over 17000 video views on this above Maine Soap Box Derby video

I'm Maine REALTOR Andrew Mooers, ME Broker

info@mooersrealty.com 207.532.6573 Log on www.mooersrealty.com   www.ownmainerealestate.com 

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Re-Blogged By Re-Blogged At
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Show All Comments
Lee Jinks
Jinks Realty - McAllen, TX

Video is MUCH more difficult to do well than still photos and most agents don't have photography down yet.  Video can be very effective.  It's just that to be done right, one must have the talent or must hire someone who can do it right.  With photos, it was better to have a bad photo than no photo (some exceptions apply), but with video I would say it would be better not to have a video than have a bad video and it's easy to produce a bad video.

Jun 16, 2011 01:27 AM #1
Kathleen Daniels, Probate & Trust Specialist
KD Realty - 408.972.1822 - San Jose, CA
Probate Real Estate

Pacita, I bought a HD Flip with all the intention in the world do to more video. The Flip is still in its box. I do however have plans to use it this week. We will see.

Jun 16, 2011 03:59 AM #2
Pacita Dimacali
Alain Pinel - Oakland, CA
Alameda/Contra Costa Counties CA

Lee --- I thought so too, that's why I am approaching this with trepidation about doing it. Excuses, excuses, eh?

Kathleen --- I got one too. Tried it. Wasn't quite happy with first attempt.

Jun 16, 2011 05:13 AM #3
Evelyn Kennedy
Alain Pinel Realtors - Alameda, CA
Alameda, Real Estate, Alameda, CA


I will continue to use my Flip video until it doesn't work any longer regardless of what Cisco does.  It is so easy and the videos are fine.

Jun 19, 2011 07:05 PM #4
Pacita Dimacali
Alain Pinel - Oakland, CA
Alameda/Contra Costa Counties CA

Evelyn --- glad you're happy with it. I will try to use the one on ipad and see if it's any better for quick videos on the spot

Jun 19, 2011 07:38 PM #5
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