Your past blogs are an SEO goldmine...if you fix them.

Reblogger Aida Pinto
Real Estate Broker/Owner with Independent Real Estate Broker DRE#00972295


Great advice to get your blogs more SEO.... Bryan says: “when you change your signature, it automatically updates your signature in all your blog posts.  That can help boost your article rankings as well” but read the entire blog for more great advice.


Original content by Bryan Robertson CA BRE #01191946

As with most folks on Activerain, the articles I wrote when I first started blogging didn't have all the best SEO tricks already in place.  Perhaps the articles were a little too short, I didn't have the right mix of keywords, etc.  However, the raw materials are still there to make what I wrote a long time ago into some powerful content to help boost what I'm writing today.  Here's what I've noticed after reading a few articles from other bloggers, go back and fix what you wrote in months or years past and the impact could be huge.  A few things to fix include:

Keywords - Align the keywords in your title with those in the body of your blog article.  Don't change the URL of your post.  If you don't want to change the title, then make sure you add the appropriate mix of keywords into your article.

Highlight - Go back and bold all the keywords you added.  If your articles already had the keywords, bold them too.  Don't want time with generic keywords such as "real estate" but do focus on keywords that align to your local market and the topc.  Highlighted words are given higher priority in Google.

Article Length - I wrote a lot of very short articles when I first started writing and they didn't meet the 300-500 words sweet spot that my articles now generally meet.  So, go back and add more content to otherwise short articles to expand them a bit.

Tags - Add in tags that cover your most important keywords (core keywords) as well as those that relate to the article (topic keywords).  What I've learned is that you need to use your core keywords as tags in every article and then add in the topic keywords as tags tailored to each article.

I haven't completed doing this project on my own blog yet but the little I have done has made a huge difference in my SEO rankings.  Just so you know, when you change your signature, it automatically updates your signature in all yoru blog posts.  That can help boost your article rankings as well.

If you really want to learn more, I recommend reading articles by Craig Daniels, Victoria Stankard, or Tammy Emineth who, in my opinion, know this topic much better than I do.  IMPORTANT:  Please read comment #15 from Russell Ray and DON'T edit posts before May 1, 2009!

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Bryan Robertson, Broker Associate

Realtor, Developer, e-Pro
Sereno Group - Los Altos

369 South San Antonio Road, Los Altos, CA  94022

Mobile: (650) 799-9951

DRE# 01191946

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Show All Comments
Cliff Keith
Golden Gate Sotheby's International Realty - Redwood City, CA
Redwood City Real Estate

Great information.  Thank you I will use this to its fullest extent.

Jun 15, 2011 01:56 PM #1
Endre Barath, Jr.
Berkshire Hathaway HomeServices - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

What a great Re-blog, I will have to go over and see what the comments are like as well.

Jun 15, 2011 01:58 PM #2
Aida Pinto
Independent Real Estate Broker - Los Angeles, CA
Real Estate Broker (562) 884-6196

Glad you guys liked....sometimes I learn more from reading the comments.

Jun 15, 2011 02:16 PM #3
Bryan Robertson
Los Altos, CA

Hi Aida - thanks for the reblog, I really appreciate it!

Jun 15, 2011 02:20 PM #4
Randy Ostrander
Lake and Lodge Realty LLC - Big Rapids, MI
Real Estate Broker, Serving Big Rapids and West Central MI

Thanks for the repost Aida. I will spend some time on it this week and see what happens.

Jun 15, 2011 02:32 PM #5
Louise Thaxton NMLS 69996
Fairway Independent Mortgage Corp Louisiana NMLS#2289 Equal Housing Lender - Leesville, LA
Military Mtg Specialist - 866-960-9115 VA FHA USDA

Great idea, Aida!  I was a little unsure as to how to do that - so you gave me some tips!  Thanks again and good luck.

Jun 15, 2011 03:23 PM #6
Daniel H. Fisher (704) 617-3544 - Charlotte, NC
MCRP - Charlotte Real Estate, NC or SC

It always helps to optimize content not only for our target audience, but for Search Engine spidering. Thanks for the tips.

Jun 15, 2011 05:36 PM #7
Dianne Goode
Raleigh Cary Realty - Raleigh, NC

Thanks for the concise summary of what it means to SEO-ize.   That's useful going forward as well as backward!

Jun 16, 2011 12:21 AM #8
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Aida Pinto

Real Estate Broker (562) 884-6196
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