Is ActiveRain a Good Place to Publish Your Listings?

Real Estate Agent with Fathom Realty West Sound WA State 52404

Posting Listings to ActiveRainIs ActiveRain a Good Place to Publish Your Listings?

I think there's a tendency by many people, especially new members, to act on the assumption that ActiveRain is primarily a Listing Aggregator site, similar to Zillow or Trulia. This is evidenced by the number of folks whose blog archive is nothing but a never-ending litany of properties.

Is ActiveRain a good place to promote your listings? With so many listing aggregator sites flooding the Internet for consumers to access, don't most Buyers use those sites for their home searches? If so, then what's the value of posting your listings on ActiveRain?

If memory serves me correctly, it was never the intent of the ActiveRain Founders to publish listings on the platform, but they later relented to majority member sentiment. Maybe Bob Stewart can pipe in here and confirm that thought.

Regardless, I confess to promoting the majority of my listings here on ActiveRain. But they're the exception to my content, not the predominant element.

In addition, whenever I do post my listings, I usually do more than simply copy & paste HTML code from flyer generators like Postlets or vFlyer. I like to write 'content-rich' articles that adequately describe the property, interspersed with pictures, along with details about the development/neighborhood, area schools, nearby shopping and attractions, etc. I also like to use virtual slide shows like RealEstateShows and PhotoSnack.This way my listings take on greater depth, personality, and character, rather than a seemingly clincal array of cookie cutter flyers.

Here's my latest listing using PhotoSnack. And one using RealEstateShows.

What have you found to be effective? Do you publish your listings on ActiveRain? What flyer generating program do you use or prefer?

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Rich Jacobson is a licensed real estate professional with Windermere Real Estate, providing knowledgeable empowerment and relentless representation for his clients of residential properties and vacant land throughout all of Kitsap County WA and portions of Pierce, Mason, and Jefferson Counties. You can also find him at KitsapLife.comSoundBiteBLog, and Crabbing in the Hood, or e-mail:

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Rich Jacobson is a District Director for Fathom Realty and a licensed REALTOR®; an avid Crab Hunter, Clam Digger, and Oyster Shucker, He is the Social Media Evangelist for Life on the Kitsap Peninsula & The Western Puget Sound in scenic WA State.


Re-Blogged 2 times:

Re-Blogged By Re-Blogged At
  1. Ruby Lee Sweeting 06/17/2011 01:51 PM
  2. Terri Poehler 08/15/2011 10:54 AM
Real Estate Sales and Marketing
Active Rain Newbies
The Art Of Marketing You
vFlyer Users Group
Social Media Marketing
Blog Tips for Rain Drips
publising listings on activerain
listing aggregator sites

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Ruby Lee Sweeting
Darville Wong Associates Realty Bahamas
Your Bahamas Agent for Relocations & Second Homes

Had to PhotoSnack...Eric Clapton's change the world! How appropro. One of my absolutely most favorite musicians - love it.

(Nassau/Paradise Island - Bahamas)

Jun 17, 2011 10:05 AM #21
Craig Daniels
Tech Training for You! - Staten Island, NY
Technology Instructor/Project Consultant

Rich - good topic thanks for bringing it back to mind - I like Fred's specific example of an organic search result pointing to AR. Katerina does like you as well and does very custom photoblog type tours of her houses that are keyword rich. (she talked about this at raincamp and the success she has had with that style) It sounds like you do similarly and like that style best. Your experience here and sharing appreciated! have fun at raincamp seattle! :)

Jun 17, 2011 10:09 AM #22
Margaret Rome, Baltimore Maryland
HomeRome Realty 410-530-2400 - Pikesville, MD
Sell Your Home With Margaret Rome


I post about my listings...not the direct MLS flyers. Depending on the property, I will post about foyers, garages, swimming pools, condos etc. I use a similar flyer on my website that has lots of photos and information about the property.

The AR posts on different features , are then  linked back to the actual listing. I have sold a condo to someone from the Brittish Virgin Islands, as a direct result of one of my blogs about condo living.
I love being able to have a place to blog about unique listings.



Jun 17, 2011 10:20 AM #23
Thom Abbott |770.713.1505 | Intown Atlanta GA Condo Living - Atlanta, GA
Midtown Atlanta GA Condos For Sale

Your blog should be a mixture of content. I see many that are all listings, and I certainly move on. Maybe the consumer does too...he/she that is looking for more information about the area.

But placing listings here IS a good thing too. I just posted a rental listing this morning....and already got an inquiry on it.

Everything in moderation....all of one thing is probably NOT the best use of the power of being In The Rain!

Jun 17, 2011 10:39 AM #24
Lyn Sims
RE/MAX Suburban - Schaumburg, IL
Schaumburg IL Area Real Estate

Never a replacement for the MLS but I can't see going nuts with a listing with too much info. Maybe more for a higher end home but I really don't market those in this market. Photosnack is a nice feature.

Jun 17, 2011 12:38 PM #25
Jim Paulson
Progressive Realty (Boise Idaho) - Boise, ID

I wish AR had the ability to show analytics to show what percent of people looked at the posts (including listings) were members verses public sites.  I can't attribute a single buyer call to a listing post on AR however I have done a few of them.  I count on listing syndication sites to push most of my listings around the web from Boise.

Jun 17, 2011 12:58 PM #26
Elizabeth Birmingham
EB Realty - Grand Junction, CO

I have been an ActiveRain member for several years. I just posted my first listing today. We will see what happens. I have a Trulia Pro account and I am a member of 3 MLS Boards. I get lots of exposure because they all syndicate. I think the more people see your listings... the better. Getting your name and Website out can really help your business. People notice and remember you the more they see you. The old Madison Ave addage "when people get tired of seeing the is finally working.

Elizabeth Birmingham

EB Realty

Grand Junction, Co

970 464 1000

Jun 17, 2011 12:59 PM #27
DeeDee Riley
Lyon Real Estate - El Dorado Hills CA - El Dorado Hills, CA
Realtor - El Dorado Hills & the Surrounding Areas

Hi Rich,

I certainly wouldn't subscribe to a blog where that's all that was there.  I like your Eric Clapton music on the first sight you mentioned, and I liked how you could label the pictures on the second one.  Great job!

Jun 17, 2011 03:02 PM #28
Gene Riemenschneider
Home Point Real Estate - Brentwood, CA
Turning Houses into Homes

I am with you on this.  I do publish my listings here - but that is not primarily what I do here.

Jun 17, 2011 05:22 PM #29
Donnie McKinney
Coldwell Banker Commercial Purchase Realty Group - Paducah, KY
Donnie McKinney CCIM, Coldwell Banker Commercial

Hi, Rich. I've learned so much in just the past week about how AR works. The members are so helpful and you can find the answer to any question by simply searching.

Amy Hahn's post allowed me to finally "get it" regarding Hiper-Local posts, and then she taught me how to wrap text around pictures. I put all her teachings to work in my very first (of many) Hyper-Local posts - Doe's Eat Place.

Other members have taught me so many things I'm feeling like "newbie-turned-pro" in a week lol

AR is a great place to Blog, and a great place to learn how to Blog.

Jun 17, 2011 05:57 PM #30
Jenny Durling
L.A. Property Solutions - Los Angeles, CA
For Los Angeles real estate help 213-215-4758

I write posts about interesting properties on the market in my area. These are not necessarily my listings and they certainly aren't a cut and paste off of a brochure. I also write about area business and events as wells as some of my real estate experience. I think AR is a good place to post a variety of things- I like reading most of what I find here.

Jun 17, 2011 07:57 PM #31
Cristina Salcedo
REMAX Champions - Riverside, CA
Corona, Riverside Realtor

Hi Rich, I am having a blast learning from all of you. I appreciate the post.

Jun 18, 2011 10:12 PM #32
Lee & Pamela St. Peter
Berkshire Hathaway HomeServices YSU Realty: (919) 645-2522 - Raleigh, NC
Making Connections to Success in Real Estate

Great topic for discussion Rich.  I do post my listings ~ I'm with Dick (#4) - put them in the proper group and use the power of AR & Google juice...  works all the time.

You've brought up some good points though about using generators.  We've been using RealBird and I love them but may need to relook at getting more content in the posts too. 

Your two slide shows are neat - I hadn't heard of those two companies before...  I've used Animoto for mine. 

Hope you're having a terrific week-end!


Jun 19, 2011 01:59 AM #33
The Hollinden Team
RE/MAX Champions - Louisville, KY
Serving the Greater Louisville area

I post information about my new listings; but that is a small portion of what I blog about.  The listings seem to help with SEO.

Jun 19, 2011 02:12 AM #34
Barbara-Jo Roberts Berberi, MA, PSA, TRC - Greater Clearwater Florida Residential Real Estate Professional
Charles Rutenberg Realty - Clearwater, FL
Palm Harbor, Dunedin, Clearwater, Safety Harbor

I publish my listings here in TheRain and write a blog post to go with it. It has nothing to do with any flyer or postlet, it is always original content. I spend more time advertising specific communities and get most of my calls from those posts!

Jun 19, 2011 07:04 AM #35
Jennifer Manchester
Suburban Properties of Charlotte, LLC - Mint Hill, NC
GRI, ePRO, ASP - Broker/Home Stager

Hi Rich:

I was told to not upload listings through postlets etc as you will not get the same benefit from SEO as if you load it as a blog post with SEO content and links back to your main site.  Because of this I do not always load my listings because it can be time consuming, maybe I should refocus on them.


Jun 20, 2011 04:38 AM #36
Rich Jacobson
Fathom Realty West Sound - Poulsbo, WA
Your Kitsap County WA Real Estate Broker

Jennifer: ActiveRain is a great platform to publish your listings! But there definitely is a strategy for maximizing your exposure for your listings. If you like, I can give you a call and walk you through how to best do that!

Jun 22, 2011 05:40 AM #37
Gerard Gilbers
Higher Authority Markeing - Asheboro, NC
Your Marketing Master

Rich, I agree that AR should be used for other subjects. I am not opposed to having the lisitings in AR since it will raise the ability to be found if it is tied to an outsied blog and written properly. The "juice" factor for Rainmakers can not be ignored for publicity purposes!

Jun 23, 2011 05:15 PM #38
Mike Henderson
Your complete source for buying HUD homes - Littleton, CO
HUD Home Hub - 303-949-5848

Interesting post and comments.  I plan on doing a lot more blogging, I don't do enough.  I'm going to be doing a lot of HUD listings.  I'm going to use vflyer for that.  My own listings, I'm going to try to do what you do.

Jun 29, 2011 07:56 AM #39
Elisa Uribe Realtor #01427070
Golden Gate Sotheby's International - Oakland, CA
California Homes for Sale in the East Bay

I have posted my listings but have never found an AR member comment or notice one of them so after a while I stopped being consistent. If I have time I do. Best of luck.

Aug 31, 2011 06:03 PM #40
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