How to Use LinkedIn to Generate Real Estate Business

Real Estate Technology with Imagine WOW! Digital Marketing Agency

LinkedIn for Real Estate Business

Updating my LinkedIn profile and tweaking it for optimization and SEO purposes seems to be a never ending (albeit fun) battle for me. I see LinkedIn as a unique resource and one that is an absolute must for anyone needing to give their online presence a professional ‘shot in the arm.’

With so many other online resources to choose from, why should you add LinkedIn to your social medial toolbox? In my opinion, one of the best ways Realtors® can use LinkedIn is to promote their business and brand. With over 100 million active members, LinkedIn is no longer just an online resume. It’s a community that when used correctly can successfully boost your online visibility and your sales.

You Can’t Argue with the LinkedIn Statistics

According to a recent LinkedIn study, people with more than twenty connections are thirty-four times more likely to be approached with a job opportunity than people with less than five. I don’t know about you, but this is a strong motivating factor to get on LinkedIn and capitalize on this social network. It’s apparent that if I’m not, my competitors are. So where do you begin?

Optimize your profile

  • Complete Your Profile

LinkedIn will show you your progress through a percentage bar so you can see where you’re at in the process. You want to achieve 100% completion.

  • Add Keywords to Your Title

Your title is the first place to start when it comes to optimization. It’s not just a way to describe what you do, but how and where you do it. Rebekah Radice LinkedIn Profile

  • Include Keywords in Your Summary

Your summary is the first place people will go to learn more about you. It’s your elevator pitch; a short summary of who you are and what your business has to offer. Keep it clean and professional, but make sure the top keywords you are interested in targeting are interspersed throughout.

  • Include keywords and phrases in your Bio

Your keywords would look something like this: “Rebekah Radice Mortgage Loan Officer” or “Rebekah Radice Colorado Springs Mortgage.”

  • Create a Vanity URL

By default, LinkedIn assigns a generic URL to your profile. Make sure you edit this URL and customize it to your brand or name. You want search engines to identify you with your LinkedIn profile.


Go to profile - public profile – and then edit your profile url, Choose your public url and then click save. Use this link to direct people to your LinkedIn profile within your marketing, on your website and on your business cards.

Make Your Profile Public

Make sure everyone can view your profile. What good is your LinkedIn profile if no one can access it? While you are able to hide certain information, don’t hide content relevant to search engines.

Remember: This isn’t Facebook and you don’t have a crazy aunt who says embarrassing things that you need to hide on LinkedIn. Keep your information open and available to anyone looking for you or your services.

Add Your Twitter Feed

Tie your Twitter account into LinkedIn and allow your LinkedIn contacts to keep on top of your Twitter content. You are able to control which tweets are posted to LinkedIn and can edit those settings.

Rebekah Radice Twitter

Get Involved with LinkedIn Answers

LinkedIn Answers allows you to build your reputation by answering industry related questions. By responding to questions, you allow others to see your knowledge, education and willingness to give as a Real Estate professional.

Added bonus: It will also build internal links to your profile which helps with SEO.

Join Groups

Explore LinkedIn groups and join groups where other industry professionals are hanging out. LinkedIn groups allow you to connect with other like-minded professionals, re-connect with college alumni and even target a specific group of people.

While LinkedIn isn’t your final destination in the social media conundrum, I can attest to the multitude of opportunities that have come my way because of being active on LinkedIn.

And there it is - your final and most important key to LinkedIn success. Participation and Interaction.

It’s not enough to just sign up for your LinkedIn account and let it idly sit. As with any community, what you get out of it is based solely on your level of involvement or lack thereof.

Let’s Connect on LinkedIn!

    Rebekah Radice LinkedIn

How to Use LinkedIn to Generate Real Estate Business was written by Rebekah Radice


Re-Blogged 18 times:

Re-Blogged By Re-Blogged At
  1. John Saari 06/20/2011 03:04 PM
  2. David Krichmar 06/21/2011 10:07 AM
  3. Virginia Gardner 06/21/2011 02:59 PM
  4. Barbara Martino-Sliva, Top Producer 06/21/2011 04:14 PM
  5. Karen Baker 06/21/2011 04:49 PM
  6. D B 06/21/2011 04:49 PM
  7. Rob Arnold 06/22/2011 04:58 AM
  8. Kate Elim 06/22/2011 06:57 AM
  9. Sylvia Dowty, Realtor® Silverthorne CO Summit County,Breckenridge,Frisco,Dillon 06/22/2011 01:23 PM
  10. Roy Kelley 06/23/2011 06:56 AM
  11. Sheila Newton Team Anderson & Greenville SC 06/23/2011 04:46 PM
  12. Torgie Madison 06/24/2011 05:42 AM
  13. Kevin Heinrich 07/01/2011 10:32 AM
  14. Cathy Criado 07/21/2011 12:13 PM
  15. Cathe Heinrich 07/28/2011 04:17 AM
  16. Scott Jones 09/16/2011 08:43 AM
  17. Betty Special 02/27/2012 10:45 PM
  18. Charles Stallions 01/09/2013 12:52 PM
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Jan Green
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

Great post Rebekah!  I have a Linked In profile and never thought about SEO in the title.  Great points for me to consider.  Thanks for the info and best of luck to you!

Jun 24, 2011 10:56 AM #87
Rebekah Radice
Imagine WOW! Digital Marketing Agency - Burbank, CA
Social Media Marketing, Coaching & Training

Thanks Doug!  I'm glad it was helpful!

You've got it Gerard!  Those are all great people to network with.

Very cute Peter & Linda! ;)  You're welcome!

Jan - That was one of the greatest tips I received a while back...I couldn't believe the difference it made!  Have a great weekend!

Jun 24, 2011 11:07 AM #88
Derk Simonson
ReMax Coastal Properties La Jolla and Pacific Beach, San Diego - La Jolla, CA
Ex-builder, long time Realtor

Thanks Rebekah - I had just added LinkedIn to my "things to do" sticky and your Blog appeared (when the student is ready the teacher will appear).  So the Old Dog updated  his profile (see my Old Dog Post).

However, like several other people commenting, I haven't answered any questions.  I don't recall seeing any questions.  Is that another subject you could help us with?

Jun 26, 2011 04:26 AM #89
Brenda Casas
Residential Mortgage Services NMLS # 168937 MLD #312 - Las Vegas, NV

This is great information! I'm starting to build up my online presence and even though I enjoy Facebook, LinkedIn seems more professional and so I am looking to start updating my profile more frequently. I hadn't thought about packing it with as much SEO as possible though. Now I think I will!

Thank you for the tidbit!

Jun 27, 2011 11:27 AM #90
Short Sales, Foreclosure & Bank Owned Real Estate

Rebekah thank you for always sharing so great tips! Blessing!

Jul 01, 2011 09:12 PM #91

thanks for the post guys..

Jul 05, 2011 03:26 PM #92
Allen Bauman
Allen Bauman Appraisals - Valley Stream, NY

Thanks for the post Rebekah. In a few short pages you have demystified the process and reminded me to update my own information. I spend a lot of time on LinkedIn and now realize that I am not completely utilizing this beneficial and fun resource. I'll be connecting with you soon to keep up with your thinking.......Allen

Jul 08, 2011 04:32 AM #93
Georgie Hunter R(S) 58089
Hawai'i Life Real Estate Brokers - Haiku, HI
Maui Real Estate sales and lifestyle info

Thanks for the tips and encouragement.  I went in there and tweaked a few things and hope it helps!

Jul 12, 2011 03:05 PM #94
Gail Robinson
William Raveis Real Estate - Southport, CT
CRS, GRI, e-PRO Fairfield County, CT

Rebekah - I use Facebook and ActiveRain for networking with other real estate professionals, but LinkedIn is for me to connect with my old corporate colleagues and to find out information about buyers and sellers.

Jul 17, 2011 04:37 PM #95
Ralph Janisch ABR CRS Broker
Janisch & Co. - Conroe, TX
Selling Northwest Houston to good people like you!

Slave driver!!  Now I have to go and work on my LinkedIn.

Jul 21, 2011 02:04 PM #96
Reno, NV

How did you learn "all this stuff"? I'm impressed with what AR Members know and share to help all of us to be better at social media/networking.... thanks Rebekah... I'm going to make sure my LinkedIn account "is up to par"...

Aug 12, 2011 04:52 PM #97
Bryan Stephens
Renown Realty and Property Management - La Sierra, CA
Looking for Homes in the IE Call Today - Inland Em

Thank you!  Updated my Linkin page and am almost at 100%!

Sep 28, 2011 05:31 PM #98
DAdrea Davie
Keller Williams Realty - Stockton, CA
Stanislaus & San Joaquin Short Sale Agent

Great Information! I have generated my profile on LinkedIn and build business relationships. I have also connected my twitter updates to my LinkedIn Profile, however, I know that I need to spend more time interacting in the groups. LinkedIn has access to organizations within the community and I need to create a strategy to tap into to that. 

Dec 08, 2011 02:34 AM #99
Yvonne Schnee
Keller Williams Realty Moorestown - Lumberton, NJ

Nice reminder for me to update my profiles. Time for spring cleaning! Thanks

Mar 22, 2012 03:46 AM #100
Wallace S. Gibson, CPM
Gibson Management Group, Ltd. - Charlottesville, VA

I'm on Linkedin and I need to pay more attention to it in 2013...I already tweet my AR posts and post on Fb and G+ regularly....WHEW!

Jan 09, 2013 07:50 PM #101
Charles Stallions
Charles Stallions Real Estate Services - Pensacola, FL
800-309-3414 - Pensacola, Pace or Gulf Breeze, Fl.

As always thanks for sharing and hopefully I can get all these SM things done. It seems so overwhelming

Jan 10, 2013 08:21 AM #102
Dave Sullivan
Real Estate One - Birmingham, MI
Michigan Realtor with an investor viewpoint

Interesting,  I have been having a ball with Linked in this year you should be using it if you are not...

Jan 22, 2013 04:10 AM #103
Maureen McCabe
HER Realtors - Columbus, OH
Columbus Ohio Real Estate


Jan 22, 2013 06:15 AM #104
Mike Baltierra
Rise Realty - Eastvale, CA
Full Service at Your Service Realtor-Eastvale CA

Great advise Rebekah. I love Linkedin, it is a great source to brand yourself and the best thing about it is that it's free.

Nov 03, 2013 01:20 PM #105
Inna Ivchenko
Barcode Properties - Encino, CA
Realtor® • Green • GRI • HAFA • PSC Calabasas CA

Great post!

Linked in, like any other social network, is constantly evolving, so you need to keep up to speed on how to stay ahead of the curve so to speak. I think Linked in is a great network and can bring a lot of business. I think, the least, each of us should do: create a good profile.

Nov 22, 2013 12:59 AM #106
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Rebekah Radice

Social Media Marketing, Coaching & Training
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