There is Another Reason Your House Has Not Sold! The Right Buyer has not seen it!

Real Estate Broker/Owner with HomeRome Realty 410-530-2400 311291


Quite a few posts have been written with reasons your listings won't sell. Alan May has blogged this subject several times. I am here to say...

There is Another Reason Your House Has Not Sold! The Right Buyer has not seen it!

When asked why the house has not sold or why it's been on the market so long...most people will say "It has to be the price". Everything will sell at the right price. List em right and they will sell.

Many times this is true, especially if you have, cookie cutter homes, in the same neighborhood with comps to support the pricing.

                                                         The Right Buyer   HomeRome 410-530-2400

But not always! Their are some unique homes that are not  Clone-onials .... that have not sold because THE RIGHT BUYER has not seen it. I have listed homes that failed to sell and it was not about the price. Let me give you some examples.

-Had a house on the railroad tracks. The other agent said price had to come way down to compensate.  In my opinion, the value was there but it needed to be marketed to "train lovers". "Set your clocks by the train schedule."  I sold that one to a retired conductor who had always wanted to be near a railway. He was so happy...never thought he could have an actual train going by his home. That was the right buyer.


-Had another contemporary rancher with a pool  ON  the beltway.  Callers would ask if you could hear the beltway noise. Not only could you hear it, you could read the license plates on the cars if the traffic was slow. I emphasized "Close to Beltway", " Easy access to Beltway", "Your own traffic report from your kitchen window."   Again there were several agents prior to my taking the listing.  First thing I said..''no more open houses and take the sign down!'' Why ? ...because it had been on the market forever! It needed a fresh start. I sold it to a musician who raised German Shepherds...large dogs with very healthy barks. They needed space where sounds would bother no one. He also did a lot of traveling and wanted easy access to get to the airport. That was the right buyer.




HomeRome listing SOLD  410-530-2400

-Then there was my historic church...again I was not the first agent. It was 100 years old, it did not have luxury modern baths, it did not have central air and there was a cemetery attached. You could sit on the deck and enjoy the peace and quiet. Not everyone wants to live next to a cemetery. It took a lot of creative marketing and the right buyer to see the house.






HomeRome listing SOLD  410-530-2400

-Even more recent was the Westminster Contemporary, a former ostrich farm, on 28 acres. We had numerous showings and some of the comments....''it was too far out'', '' it was too contemporary'', '' it had too much land'',  ''it was too wooded'',  ''it had a private road'' and '' it needed repairs".   It took a year but we found the right buyers!  They loved the contemporary, they loved the location, they loved the house, they loved the woods, they loved the private road, they loved the land and they could afford to make the necessary changes! They were the right buyers!













Re-Blogged 4 times:

Re-Blogged By Re-Blogged At
  1. Michelle Carr-Crowe Just Call 408-252-8900 Top 1%! 06/20/2011 05:59 PM
  2. Cheryl Ritchie 06/21/2011 12:26 AM
  3. Susan Emo 06/21/2011 03:25 PM
  4. Praful Thakkar 06/21/2011 04:42 PM
Real Estate Sales and Marketing
Maryland Calvert County
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Alicia Barrington
Houston Home Staging Presents Alicia Barrington

Every home has value.   We find that the number one reason homes don't sell, is that the seller's have failed to communicate their value.  How do we communicate value? Great photography, detailed lists of any and all improvements, and a little bit of hospitality can make any price seem like a good value!

Thanks for posting this!

Jun 21, 2011 12:06 PM #40
Gay E. Rosen
Julia B. Fee Sotheby's International Realty - Larchmont, NY
As Real as Real Estate Gets!

Margaret  -G-d Bless you! SO right.. every home is special - they just require that special buyer...

Jun 21, 2011 12:22 PM #41
Patricia Aulson
Realtor - Portsmouth NH Homes-Hampton NH Homes

Oh yes, I can remember my real estate school teacher always talking about "the right buyer for every house!'

Wish there were more of those "right buyers" around these days. 

Thanks for the post I enjoyed the read.


Patricia Aulson/ Seacoast NH & ME

Jun 21, 2011 12:37 PM #42
Margaret Rome, Baltimore Maryland
HomeRome Realty 410-530-2400 - Pikesville, MD
Sell Your Home With Margaret Rome


Houston Home Staging. Thanks for stopping by.

Gay, Our job is to find that right buyer.

Patricia, Glad you enjoyed the read.

Jun 21, 2011 01:13 PM #43
Fred Carver Personal Real Estate Corporation
RE/MAX Camosun Victoria BC Real Estate - Victoria, BC
Accredited Real Estate Consultant

Hi Margaret.....Great post on there's a buyer for every home, just be creative and you'll find that right True..

Congratulations on your Feature, I also Featured you in our New Group "Our Success Stories"...thanks for posting

Jun 21, 2011 01:33 PM #44
Margaret Rome, Baltimore Maryland
HomeRome Realty 410-530-2400 - Pikesville, MD
Sell Your Home With Margaret Rome

Fred, Thanks for featuring this in your new group.."Our Success Stories".


Jun 21, 2011 01:37 PM #45
Christine Donovan
Donovan Blatt Realty - Costa Mesa, CA
Broker/Attorney 714-319-9751 DRE01267479 - Costa M

Margaret - I'm glad it worked.  It was well worth it to make sure others were able to see your wisdom.

Jun 21, 2011 01:42 PM #46
Sharon Alters
Coldwell Banker Vanguard Realty - 904-673-2308 - Fleming Island, FL
Realtor - Homes for Sale Fleming Island FL

Margaret, there is a buyer for every house. Your out of the box marketing helps them find those unique properties, and you are such a creative agent! I look forward to your next post about how you sell those unique properties. We have one right now that needs some out of the box thinking.


Jun 21, 2011 01:47 PM #47
Patricia Kennedy
RLAH Real Estate - Washington, DC
Home in the Capital

Margaret, this is exactily the issue I'm having with my contemporary listing.  It's gorgeous.  But it only works for single people or families with no more than one child.  Try to write up an ad or MRIS description that says that!  I'd wind up int hhe slammer!

Jun 21, 2011 02:17 PM #48
Erica Ramus
Erica Ramus - Ramus Realty Group - Pottsville, PA - Pottsville, PA
MRE, Schuylkill County PA Real Estate

Love Patricia's comment above. Try writing "Not for big families" or "perfect for newlyweds with no children" even if it's true!

Yes you need to market the house to the buyer who will buy for the one reason that 100 others will reject it.

Jun 21, 2011 02:43 PM #49
Margaret Rome, Baltimore Maryland
HomeRome Realty 410-530-2400 - Pikesville, MD
Sell Your Home With Margaret Rome

Patricia, Call me. I have some ideas for you.

Sharon, It is that out the box thinking that gets these homes sold.

Thanks Christine.

Erica, You know I love you name (also my daughter's).  Market  to the one buyer.

Jun 21, 2011 03:28 PM #50
Susan Emo
Sotheby's International Realty Canada - Brokerage - Kingston, ON
Kingston and the 1000 Islands Area

I was going to hit suggest but of course you're already featured, LOL   So I did the next best thing:  I reblogged you.   So many people wrongly believe that we have to have price reductions but I'm happy to see you don't always agree.  Good job!

Jun 21, 2011 03:29 PM #51
Margaret Rome, Baltimore Maryland
HomeRome Realty 410-530-2400 - Pikesville, MD
Sell Your Home With Margaret Rome

Susan, Thanks for taking time to reblog. Reducing is not the ONLY answer!

Jun 21, 2011 04:19 PM #52
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

That's a real great reason, Margaret. Somehow, I was away and I missed a 'called shot' for this one - without doubt this was going to be featured. After all, you have a most valid point - finding the right buyer. This makes price factor less significant. The uniqueness of the house is something that people forget. Price may be a factor for cookie-cutter houses, not for the one you have mentioned in your post.

Jun 21, 2011 04:39 PM #53
Tammie White, Broker
Franklin Homes Realty LLC - Franklin, TN
Franklin TN Homes for Sale

Margaret, I would agree. However, sometimes the sellers don't have the time or the money to find the right buyer. Price may be enough to encourage another buyer to make an offer and provide them with the funds to make changes. I guess, it depends upon how long a seller has before he needs to be out.

Jun 21, 2011 04:42 PM #54
Mel Ahrens, MBA, Kelly Right Real Estate
Kelly Right Real Estate - Hood River, OR
Customized Choices for your Real Estate Needs

I completely agree with you. I know that in the last three homes we've bought I knew they were the right home for us the instant I saw them.


Jun 21, 2011 04:56 PM #55
Rosalie Evans
Meritus Group Real Estate - Sioux Falls, SD
The Evans Group, Sioux Falls, SD Homes For Sale

I myself would like to live in a unique house. Who wants to live in a cracker jack box just like all the rest. I would glady have bought either your historic church or the contemporary modern. Are that many people really scared off by cemetaries?? Its not like the neighborhoods would be loud and annoying!

Jun 21, 2011 05:22 PM #56
Robert Savage
Bakersfield Property Solutions - Bakersfield, CA
Bakersfield Short Sales, Property Management, Cash

A number of years ago I was working as a real esate appraiser and we were doing an appraisal for a new home subdivision. Some of the lots backed up to the railroad tracks and I was attempting to determine what effect that would have on the value of the lots. I ended up going to a neighboring subdivision and knocking on the doors of some of the homes that also backed to the railroad tracks. I asked the first owner how big a negative the noise was and he told me that the reason he bought that home was because he loved trains and he wanted to watch them as they passed by each day. That was the right buyer.

Jun 21, 2011 07:41 PM #57
Jeff Dowler, CRS
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude


Thanks for your post on this - it's an excellent point, and the examples help to clarify, since there are sellers who claim that when the issue really IS price. And in those cases, I'm not sure there really IS the right buyer, unless someone wants to throw their money away.


Jun 21, 2011 08:33 PM #58
Margaret Rome, Baltimore Maryland
HomeRome Realty 410-530-2400 - Pikesville, MD
Sell Your Home With Margaret Rome

Praful, I am honored by your description of me in your reblog. As you know, I began writing this post while talking with you the other night. Your conversation inspired me.  Good luck tomorrow with your blogging presentation. You will be great and they are lucky to have you.

Gretchen, Homes have personalities and you know a match when you find one.

Tammie, Point well taken, In that situation right now. The sellers ( against my advice)put a contingency contract on another place and are running out of time.

Rosalie, I should write a post on cemeteries. Yes there are strong feelings.

Robert, You were a smart appraiser and I am sure using your past experience to be a smarter agent!

Jeff, When price IS the issue...we need to recognize and deal with the sellers. I thought there would be more controversy about this in the comments.

Jun 21, 2011 10:59 PM #59
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