I just woke up, turned on my computer and there it was. Something that my client said her "Mother-in-law" told her was true, but I said No, it's not. Well, at least not as far as it concerned her loan. She trusts me, and I told her No, but Some of Your Ads are telling her YES....who is the consumer to believe, their Agent, or the Lender's Ad.

I logged onto Yahoo, and the Lead Ad Jumped out at me.........Interest Rates Lowered to 4.75% ........Then it told the consumer to call them to lower their Interest Rate. Wait, I just told a client this wasn't true, and I had just talked to a Lender, how can this be? Is this just another way to get my client in the door, then sell them a different Loan at a Higher Rate? "D... I am hating lenders".....Can't you just talk English...tell us the truth?
Most people don't understand all the Mumble Jumbo of the Fed's.....if the Interest Rate drops, it drops! And if one of the large Lenders advertises that they will now go to open houses with Agents in order to help people with their loans (since the interest rate dropped) what are they to believe? Is this only a Marketing Ploy?
So, Bottom Line, in English, and Spanish too for that matter, is the Ad I saw correct......can my client indeed get a loan at 4.75% (with good credit) or NOT......No Wishy Washy Talk Please.....just the facts......
My Client wants to know.........and so do I!
By: Kathy McGraw - CELLing Realty

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