What's in a name?

Real Estate Agent with Au Courant Home; City Living Baby


I have been asked by a few Rainers, how did you come up with your company name?

Well, When I was working at a residential design firm in New York, I was inspired by what was going on around me. While the firm focused on eclectic but livable country French and English inspired rooms which I loved as well; I personally was inspired by art, design and fashion. I talked about what was going on in the art world, French style and loved to bring in tear sheets from my favorite magazines and the owner of the company who is a dear friend of mine would always make a joke and say you are so "au courant". So when it came to creating a name for my own company, it was my friend who looked at me and said "au courant" and about a year later it became Au Courant Home.

Au Courant - (o koo-ran) French for: informed on current affairs; up to date.

That's how my story goes... While some may not pronounce it correctly and I myself am not French, it is perfect for me.

Au Courant Home is all about enhancing your experience of living...at home. We are up to date on all of today's lifestyle trends so we can help you transform your house into your home. Services include Real Estate Sales, Relocation, Home Staging, Accessorizing and Interior Design. Please feel free to contact us for more information.

Au Courant Home

Whats in your name?



Comments (15)

Jason Smith
DreamDirt Auction - Mondamin, IA
Jason Smith = French for ....... well Jason Smith I guess.
Oct 13, 2007 09:09 AM
Calie Waterhouse
Chandler, AZ
Community Builder
Lisa, cool name for your company and a great story to tell your clients.  It says a lot about you!  Wishing you much success - Calie
Oct 13, 2007 09:17 AM
Paul Jerome
Seller Helps Buyer - Clearwater, FL

Hi Lisa,

I like the name.  I like the story.

Plus, with the relative strength of foreign currency, I wouldn't be surprised is some French/Canucks come calling!  


Oct 13, 2007 09:21 AM
Lisa Robbins
Au Courant Home; City Living Baby - Aventura, FL

you are funny guys...thanks for keeping it light:)

Calie - thank you. You too. how did you come up with your name?

Oct 13, 2007 09:33 AM
Jennifer Esposito
JenRan Realty, LLC - Woodstock, CT
Great story!  If the name doesn't have meaning and stand out it won't be remembered.
Oct 13, 2007 11:26 AM
Ronald Gillis
Southwest Florida Notaries (Mortgage Notary Signing Agent) - Port Charlotte, FL
CNSA Southwest Florida. Notaries, Port Charlotte, 941-7-NOTARY

Your name, whatever it may be, IS most important, and CAN set you apart from the competition!!


Oct 13, 2007 11:28 AM
Tanya Venable
Orlando, FL
SEO, Mobile SEO, and Internet Marketing Consultant
Lisa, awesome name. It sticks with you even if you can't pronouce it. BTW I love Aventura.
Oct 14, 2007 02:14 AM
Gary Miljour
American Financial Network, Inc. NMLS#207208 - Southern Pines, NC
Mortgage Originator NMLS Licensed in AZ and NC
Lisa, what a great name.  It probably breaks the ice with a lot of your clients. 
Oct 14, 2007 01:14 PM
Lisa Robbins
Au Courant Home; City Living Baby - Aventura, FL


Thanks everyone.

Jennifer & Ronald - I couldn't agree more. 

Tanya - thank you. I love Aventura too. If you are ever in the area, let me know.

Glenn- Merci!

Gary - It often does, and I love to share the meaning. Decorator Nate berkus was on Oprah last week and she said your home should rise up to meet you and your lifestyle. I think its so true. 

Oct 14, 2007 02:10 PM
Lori Hakeem Oxley
Charles Rutenberg Realty, Inc. - Tampa, FL
Great reason for picking your company name!!  I always like hearing WHY someone picks what they do!!
Oct 15, 2007 03:12 AM
Janice Sutton
1st Stage Property Transformations - Murrieta, CA
Home Stager - Temecula Murrieta
Great name and story.  Mine is a bit straight forward...like me (I'm from NY).  :)
Oct 15, 2007 03:17 AM
Juliet Johnson
Vizzitopia - St Johns, FL
Jacksonville Photography & Digital Marketing

Lisa, it's lovely and despite being French <cough, splutter> well, if you promise to keep it a secret, I - like most Brits - love all things French, too.  Even the people.  But please don't tell anyone.

As to my own name.  I had another name for the company - Reviresco which is latin for 'I will flourish again'.  It's my clan motto (McEwen) but I was advised by my best customer -- a top-flight realtor -- to keep it simple and build a brand around my name.  Hence, Juliet Johnson Staging. It's certainly easier to remember and much easier to get people to understand on the phone.  After they've contended with my accent and all!

Oct 15, 2007 07:40 AM
Kathleen Garvey
HomeSmart Cherry Creek - Denver - Denver, CO
Denver's Neighborhood Expert - Listings & Sales
Hi Lisa..I love your business name and it's sophisication.  Simple is better....elegant is great....clean is nice....Names are memorable....and most importantly, finding your 'name' which speaks to many! Regards-Kathleen G
Oct 15, 2007 08:02 AM
Cindy Lin
Staged4more School of Home Staging - South San Francisco, CA
Host, The Home Staging Show podcast

What a great story! I really enjoyed reading that. Mine was really based on what I believed about staging, which is staged homes sell for more.



Oct 15, 2007 04:39 PM
Lisa Robbins
Au Courant Home; City Living Baby - Aventura, FL

Lori - thank you , me too.

Janice - me too, born & raised!

Juliet - I always considered using my name as well, but the domain was taken. Also, I really want everyone to have an aucourant home - one that is stylish and "up to date" for their lifestyle and family. It certainly would make staging alot easier.  

Kathleen & Cindy - thank you.

Oct 16, 2007 03:32 AM