This is a great blog from Deb Brooks @ Brooks Prime Properties. These tips are going to help you get better exposure on the internet and not just waste your time blogging.
One word says it all. LOCALISM...Whether you are a Newbie or Oldie here in the Rain you must learn the value of Local and Hyper-Local posts. I have discovered over the years, 4 to be exact, that there is no better way to hit GOOGLE and their "happy spot" and we can thank Active Rain for the strategic placement.
My past Localism posts have been geared for Local postings instead of Hyper-Local.
What does this mean?
A Local Post is Keyword Optimized for an "AREA" instead of a particular neighborhood. Living in the Piney Woods of Texas (currently fighting a violent fire demolishing over 15,000 arces) our neighborhoods are rather obscure. Possible Buyers would not know a name of a neighborhood to type it into GOOGLE. They would simply type the "AREA" name. In larger cities where you have coveted neighborhoods who's names are "WHERE THE CLIENT WANTS TO BE", you would be better off targeting a Hyper-Local Post for the neighborhood name, "WHERE I WANT TO BE SUBDIVISION".
To be "found" in your area you must take the time with each post to SEND THE POST TO YOUR AREA!
Your State, County and City are important for the Local Placement. Now, if you want to go HYPER-LOCAL,
you may fill in the NEIGHBORHOOD you are targeting by choosing it on your drop down! If your post is a listing be sure and check the "Post is a Listing" box. All of this information you give Active Rain is passed to GOOGLE in a strategic way!
In case you are New To Localism!
I say it WORKS WITHOUT A DOUBT.
Have you been good about checking your Statistics? If you go to the sidebar with all your categories one your home page you will see STATISTICS. This is the most fascinating information you can get on your back door as you can see what is working. And, what is not working.
This is what my Stats look like from two posts written two years ago!
No wonder I have been getting business!
Now, what do these stats mean? The 17,903 Views were found on GOOGLE but the post was NOT ABOUT THE AREA. THE READERS DID NOT CLICK THROUGH MY PROFILE. There were only 1583 click throughs.Not what we are going for.
The 13,068 is a true BINGO! THIS IS A LOCALISM POST FOR THE AREA! READERS WANTED TO KNOW WHO I WAS AND CLICKED ON THROUGH. THIS IS WHAT WE ARE GOING FOR! 11,573 VIEWS OF MY PROFILE!And, what have I gotten from that? Real Estate Leads and paying clients!
TIPS TO MAXIMIZE YOUR LOCALISM POSTS:
- Integrate your Target into the Title after accessing your Target Market
- My Target. Bentwater (subdivision) on Lake Conroe (target area) Hyper-Local
- Or, Lake Conroe Real Estate (local)
- Include your KeyWords in the body of your Post
- Be sure and Tag your Photos as the Google Bot does read them
- Be ORIGINAL and INFORMATIONAL
- Try to use Local Links within your Post
- Make sure the local links open within your own window. You do not want to send your readers away from your Post.
Add an "ABOUT ME" link in your Post that links to your profile. This encourages clicks.
GOOGLE prefers from 3% to 4% KEYWORD SATURATION
After your writing is complete, go to a FREE KEYWORD COUNTER ON GOOGLE
You may then enter your KeyWords and text for the actual percentage. You can then adjust your content to MAXIMIZE YOUR KEYWORD COUNT.
QUALITY IS THE GOOGLE KEY
Remember your Tag Bar at the Bottom of your Post Window
Include your EXACT KEYWORDS USED WHERE YOU WANT TO BE FOUND. Make certain they are the exact phrases you used in your Post.
HIT ENTER AND GAGE YOUR EXPOSURES!
Last but not least. Ask yourself, "what is more important to me...comments or exposures? Continuing to post "fun" posts won't hurt you at all with GOOGLE. That will add the FRESH CONTENT THEY ARE LOOKING FOR. Just remember though, once GOOGLE picks up and falls in love with one of your Posts, it may be there for MONTHS.
The others are fluff.
It may take a bit longer to write the PERFECT LOCALISM POST but it's worth each and every moment!
Have a wonderful day my friends~
Brooks Prime Properties, LLC
Waterfront Real Estate Specialists
Lake Conroe Real Estate, Lake Livingston Real Estate
Your Waterfront Realtor® Deb Brooks