How to Win Friends and Influence Others in the Rain - an ARU Webinar

Real Estate Agent with Fathom Realty West Sound WA State 52404

How to Win Friends and Influence People 

The following tutorial is a printed version of  the webinar being offered on ActiveRain University. Be sure to check the schedule regularly for many new up and coming classes!

How to Win Friends and Influence People in the Rain!

How can I grow my Sphere of Influence here on ActiveRain? How can I develop a referral network? How can I attract more readers to my blog? How can I best promote my services/products to the ActiveRain membership?


Why Am I Here?

The first thing you need to ask yourself is this - why am I participating on ActiveRain? What do I want to accomplish as a result of my involvement? Who am I targeting? Who is my audience?

As a licensed real estate professional, there have been four (4) primary purposes for my membership on ActiveRain:

1.   Meaningful Relationships: The friendships I have developed here on ActiveRain have become some of the most deeply satisfying and enriching relationships in my life.

2.   Referral Network: The office I am affiliated with is a regional brokerage here in the Western US. As such, I don't have the benefit that many of the large National chains do with a built-in referral network. But even so, much of the time, we're all simply referring in the blind, handing our valued clients over to someone we hardly know, if at all. ActiveRain has become a very effective referral network for me, for both incoming and out-going referrals. I know literally hundreds and hundreds of brokers and agents all around the country. And I know them personally, through my involvement here on ActiveRain. When I refer my valued clients, I can have peace of mind knowing that I've entrusted them to someone who will take the very best care of them!

3.   Wealth of Information: The steady stream of excellent, timely, highly relevant real estate related information is like taking a drink from a fire hydrant! It's like a 24/7 continuing ed class on steroids, only you don't have to pay or travel.

4.   Google Juice: With thousands of members publishing content everyday, the collective Google Juice and corresponding ranking of our articles is scary good! Potential clients find my blog posts through their organic searches, resulting in closed transactions!

As a real estate broker those are my main reasons for participating on ActiveRain. But maybe you're a loan officer. What is the geographical extent/reach of your market? Do you want to connect with consumers, agent/brokers, or both? Perhaps you're a regional service provider, like a home inspector, or a title/escrow officer, and your business is more locally based.

Who your primary target audience is will determine where much of your energy and attention will be focused on as you invest your time and energy on ActiveRain.


Your ActiveRain Profile

The next step is to ensure that your ActiveRain profile provides an eye-catching and engaging snapshot into who and what you are. Many people, both fellow members and consumers will be accessing your profile page to find out more information about you. Will their experience there encourage them to explore further and return? Or will they be bored to tears, and quickly click through to someone else?

how to win friends and influence people on ActiveRain

 Check out some of the profiles of the ActiveRain Ambassadors and other leading members to gain some ideas on how to expand and improve your own profile. For some additional help in sprucing up your ActiveRain profile, access the following articles:

Your ActiveRain Profile - Your Masterpiece   How to Set-up Your ActiveRain Profile 

How to Complete Your ActiveRain Profile   How to Improve Your ActiveRain Profile


Constant Comment

Perhaps the most effective thing you can do here on ActiveRain to grow your audience and expand your influence is to actively and consistently comment on other member's blog articles. The creative minds who originally designed this network provided incentives for doing so and reward us with 25 points each time we comment, up to 10 comments per day. Unfortunately, there are those who rack up 'cheap' points by leaving meaningless comments like 'Great Post!' or 'Thanks for sharing!'

I am a huge believer in the Karma of Commenting. There is this unspoken Law of Reciprocity when it comes to comments. What you'll discover, is that the more you comment on other member's posts, the more comments you'll receive on your own articles. However, there is a caveat that goes with this premise. In order to increase the likelihood that others will willingly reciprocate, two things need to happen. First, your initial comments must contain substance and depth. They need to add value to the stream of conversation. And secondly, your own articles need to have content that is engaging and warrants comments from your readers.

For your further reading enjoyment:

Is Your Integrity Worth 25 Points?   Reciprocity in the Rain   There's Gold in Them Comments!


Associates, Subscriptions, and Groupies

Three additional tools you can utilize to further enhance your digital reach and gain greater readership is by adding Associates, subscribing to other member's blogs, and participating in various ActiveRain Groups.

Associates - As you meet and encounter other members, you have the ability to 'Associate' with them. This enables you to categorize/organize these associated members into specific groups that you can customize. To associate with another ActiveRain member, simply access their profile page, and click on the button under their profile picture. Then, you can add them to a pre-existing default category, or create your own custom associate category.

how to associate with an activerain member

As you're adding them as an 'associate' you can even pen a nice personal endorsement or add a brief word of appreciation for this person that other members can read.

Making Associates on ActiveRain

Another valuable way to network with other ActiveRain members is to 'subscribe' to their blogs. As you're reading articles and making your daily comments, simply access a particular member's blog page, and click on the 'Subscribe to Blog' link just below their blog page picture. Now, whenever that member publishes a new article, their profile pic and blog link will show up on the right hand side of your 'Blogs' page, in descending order, with the most recently published member at the top.

Subscribing to ActiveRain Blogs

ActiveRain Groups allow you to connect with other members based on particular vocational disciplines, or specific topical or geographical interests. To access the Groups, click on the Groups link on the top header bar (A). You can then access/scroll through the list of specific group categories (B), and then sort them by name, the date they were created, which ones have the most posts published to them, which ones have the most subscribers, and which ones are the most active (C).

Be a Groupie on ActiveRain

In addition, once you join a group, you can push your blog articles to be published within those groups by simply clicking the respective group box on the 'Post To' section of your Blog Publisher.


The Law of Influence

And lastly, another surefire way to expand your meaningful connections and increase your measure of influence is by actively helping/serving other members. In the popular book, The Go Giver, the authors list the 5 Laws of Stratospheric Success. Law #3 is the Law of Influence - "Your Influence is determined by how abundantly you place other people's interests first."

I can remember back to when I first joined ActiveRain. Like most newbies, I was overwhelmed with the seemingly massive learning curve. I made boatloads of mistakes as I attempted to navigate around the network. Fortunately, there were a number of other more seasoned members who willingly encouraged and mentored me, members like Maureen Francis, Kristal Kraft, and Ines Hegedus-Garcia. I owe much of my blogging success to the kind and unselfish support of members like these.

Perhaps one of the best ways to put the Law of Influence into practice is to support and encourage new members. If you go to the New Member Roster, you can send our newest members a note of welcome and encouragement!

Don't forget to check out the ActiveRain University Class Schedule for a great variety of new and exciting webinars coming soon!

~   o   ~   o   ~   o   ~   o   ~   o   ~


Rich Jacobson is a licensed real estate professional with Windermere Real Estate, providing knowledgeable empowerment and relentless representation for his clients of residential properties and vacant land throughout all of Kitsap County WA and portions of Pierce, Mason, and Jefferson Counties. You can also find him at KitsapLife.comSoundBiteBLog, and Crabbing in the Hood, or e-mail:


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Rich Jacobson is a District Director for Fathom Realty and a licensed REALTOR®; an avid Crab Hunter, Clam Digger, and Oyster Shucker, He is the Social Media Evangelist for Life on the Kitsap Peninsula & The Western Puget Sound in scenic WA State.


Re-Blogged 9 times:

Re-Blogged By Re-Blogged At
  1. Deborah D 06/28/2011 06:44 PM
  2. D B 06/29/2011 01:58 AM
  3. Nikesh Parekh 06/29/2011 04:15 AM
  4. Kathy Burke 06/29/2011 04:24 AM
  5. Cory Barbee 06/29/2011 10:39 AM
  6. Barbara Martino-Sliva, Top Producer 06/29/2011 01:25 PM
  7. Anthony Gilbert 07/19/2011 02:36 AM
  8. Catherine Bennison 07/19/2011 02:53 AM
  9. Grant Hickman 07/21/2011 04:19 AM
ActiveRain Community
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Elizabeth Birmingham
EB Realty - Grand Junction, CO

Good insiteful blog. This is not just for the new blogger. This is how you keep it fresh. 

Aug 09, 2011 02:15 PM #106
Evelyn Kennedy
Alain Pinel Realtors - Alameda, CA
Alameda, Real Estate, Alameda, CA


You said it!  Everything you wrote about is exactly what a newbie or anyone should be doing on ActiveRain to get the most our the experience here.  You gotta give, not  just receive.

Oct 05, 2011 11:54 AM #107
Joy Daniels
Joy Daniels Real Estate Group, Ltd. - Harrisburg, PA

What a great post - I can tell it took a lot of time and thought.  Thank you for sharing, your points are worth knowing and learning. 

Oct 05, 2011 02:08 PM #108
Patricia Zars & Lane Rogers
Z&R Real Estate Group - eXp Realty - San Antonio, TX
Momentum. Expansion. Growth. Attraction.

Thanks for sharing this great information Rick.  Activerain is definitly a good place to make many contacts and friends.

Oct 05, 2011 02:54 PM #109
Celeste "SALLY" Cheeseman
Liberty Homes - Mililani, HI

As have a wealth of information Rich.....and many will learn from you!

Oct 05, 2011 02:57 PM #110
Paul Franciskato
Asset Brokering Services - Junction City, KS

With so many ways to keep busy at ActiveRain, these steps provide a nice foundation for making the best use of one's time here.  This is great information for the newbie as well as the longtime member who just needs a refresher.

Oct 05, 2011 03:57 PM #111
Peter Pfann @ eXp Realty Pfanntastic Properties in Victoria, Since 1986.
eXp Realty, Victoria BC - Victoria, BC
Talk To or Text Peter 250-213-9490

Hi Rich,

Thanks so much even for us that have been here a while it is noce to see the best practices taught by a master like you, thanks for sharing this


Oct 05, 2011 04:24 PM #112
Rich Jacobson
Fathom Realty West Sound - Poulsbo, WA
Your Kitsap County WA Real Estate Broker

Peter & Linda:  Not sure about the 'Master' label. Though I've learned a lot over the past several years, and especially as a result of my AR involvements, I still have so much to learn and apply. But thank you for your kind words!

Oct 05, 2011 04:36 PM #113
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Less said is more for this post, Richard. I have learned lots of things here, made many good virtual friends and have met them subsequently. Thanks ActiveRain - and thanks for sharing the basics of building any relationships.

Oct 05, 2011 05:10 PM #114
Janet Jones
Just Your Style Interiors, LLC - Kihei, HI
Home Staging, Interior Redesign Kihei, Maui, Hawaii

Hi Rich--I joined AR because it was suggested that I do.  Had no idea what I was getting into.  The rewards have been astonishing.  Your post is great to pull all of this information together.  Very well done. 

Oct 05, 2011 05:42 PM #115
Sherry Chastain
Hendersonville, Nashville, Old Hickory, Lebanon Tennessee - Hendersonville, TN
Realtor, Selling Homes, Lake Properties,Luxury Homes,Short Sales

AR is such a wealth of information. I have learned and earned so much from AR and it's members. I always like these good advice post. I usually find a tip or two I can implement immediately. Thanks for a great to do list.

Oct 05, 2011 06:20 PM #116
Cheryl Ritchie
RE/MAX Leading Edge - Huntingtown, MD
Southern Maryland 301-980-7566
Sometimes the printed version is even better than the webinar! I was able to coast through this and pick up the reminders and a few new tidbits!
Oct 05, 2011 09:30 PM #117
Fernando Herboso - Broker for Maxus Realty Group
Maxus Realty Group - Broker 301-246-0001 - Gaithersburg, MD
301-246-0001 Serving Maryland, DC and Northern VA

Coming back to this one and thanking you rock Rich!

Oct 05, 2011 11:53 PM #118
K.C. McLaughlin
RE/MAX United - Cary, NC
Realtor, e-PRO, Homes for Sale - Cary, Raleigh NC

Great post. I bookmarked to review again later. Always go to tweak what you have on the rain! Have a great day!

Oct 06, 2011 12:06 AM #119
Scott Godzyk
Godzyk Real Estate Services - Manchester, NH
One of Manchester NH's Leading Agents

Rich by far the best "how to" manual i have seen on Active Rain. You have some fantastic ideas. Thank you for sharing them all.

Oct 06, 2011 01:48 AM #120
Andrew Mooers | 207.532.6573
Northern Maine Real Estate-Aroostook County Broker

Getting around AR with ease, speed and gaining a following is all well and good, but the audience I am after, seeing, seeking, going after is outside the AR platform. Engagement, connection in the bigger playground called the Internet.

Oct 06, 2011 02:55 AM #121
Elisa Uribe Realtor #01427070
Golden Gate Sotheby's International - Oakland, CA
California Homes for Sale in the East Bay

What a great post. I didn't know about the categorizing of groups you mentioned above (A-C) and sort of just learned on the fly. I do plan to take more classes too. On some classes  (social media for example) I wish they would categorize them a bit more in depth like Title( beginner), (intermediate), (advance). I took a class yesterday and the first 30 minutes was why you should be online...does anyone really need convincing anymore? Especially if they are already on AR?

Oct 06, 2011 03:31 AM #122
Gabrielle Jeans
WebTech Dezine, Gabrielle Jeans Real Estate Coach - Toronto, ON
Real Estate Web Solution, Real Estate Trainer and Coach

"First, your initial comments must contain substance and depth. They need to add value to the stream of conversation. And secondly, your own articles need to have content that is engaging and warrants comments from your readers." The absolute golden rules of commenting. Sometimes I see comments that have absolutely nothing to do with the posts. 

Oct 06, 2011 03:34 AM #123
Rosalie Evans
Meritus Group Real Estate - Sioux Falls, SD
The Evans Group, Sioux Falls, SD Homes For Sale

I am bookmarking this to read later! Thanks for the tips in advance! I am out the door to a closing that I thought was never going to happen! Have a good day!!! 

Oct 06, 2011 05:02 AM #124
Justin Dibbs
Pearson Smith Realty - Ashburn, VA
REALTOR® - Ashburn Virginia Homes for Sale

Wow, it's evident that you spent a lot of time putting this together.  Thanks very much, I'm going to revisit my profile ect and make some upgrades.

Oct 06, 2011 07:20 AM #125
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Rich Jacobson

Your Kitsap County WA Real Estate Broker
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