Creating Buyer Urgency: How to Get Prospective Buyers to Buy your Home!

Creating Urgency: How to Get Prospective Buyers Off the Fence.                                                        

In a tough market, one of the best tactics for nudging hesitant buyers into action can be creating a sense of urgency, essentially giving slow-moving buyers a reason to act...and to act on your home. Click on the link above for some tips, from Homes Sold By Dawn, on how to get the buyer to buy your home.

Price your home realistically.
There's no way around it - in this market, buyers are mostly just looking for that next steal of a deal. Pricing your home competitively and having a solid knowledge of your local market will help instill the sense that your home is a bargain that is too good to pass up.  Click on the link above for some tips, from us at Homes Sold By Dawn, on pricing your home strategically for this market.

Differentiate your home.
In a market where there is a lot of inventory, making your home stand out from the competition can be critical to creating that buyer urgency. Differentiation is also especially critical if you live in a development or other situation where there may be a other available homes that are very similar to yours. Among the most effective things you can do to differentiate your home are to aggressively prepare, repair, and stage to make sure your home shows well. Also make sure that your photographs are extremely high quality - many buyers begin shopping for homes online, which is why we at Homes Sold By Dawn always use a professional photographer.

Make sure your agent is creative with his/her marketing.
Consider adding perks and bonuses to make your house stand out and motivate sellers. This could be almost anything that sweetens the deal, from covering a percentage of the closing costs to paying HOA fees and more. Some sellers are even getting creative about using transactional strategies to create urgency such as auction format listings and reverse offers. 

On a last note, I know that there are many sellers out there who just don't know what to do and are considering just walking away from their mortgages.  For an at-a-glance look at the differences between Short Sales and Foreclosure Click Here.

Dawn P Faulkner with Homes Sold By Dawn and Keller Williams Realty            Email:dawn@homessoldbydawn.com                                                                                          Website: www.HomesSoldByDawn.com