While there are many ways to market yourself as a Realtor, here are a few inexpensive methods that you may have overlooked.
When in public, always wear a name tag that says who you are and what firm you work for. It may sound corny, but I guarantee it will prompt people to ask you about real estate. The best name tags are magnetic and don't ruin clothing as easily as the ones that use pins.
I know this will bring jeers, but car magnets are also great conversation pieces. You might want to get something a little nicer looking than just the generic company Realtor magnet. If you have an SUV, you might even consider getting your name, company logo, and phone numbers lettered on the back glass.
On the home answering machine, always add that if this is for "John for real estate" please call 555-1212. That way anyone calling the house will be reminded of what you do. On your business/cell phones voice mails always identify yourself as a Realtor.
Always write letters and faxes on your letterhead, even if it's not business related. And always have your pictures, company logo, and contact numbers on your email. If you use Outlook you can set up a business card that automatically appears at the bottom of your emails.
Keep business cards with you at all times. While I'm on the topic of business cards, spend a bit more on your cards and get the laminated type. If you go to www.sbcards.com you'll find pricing. The cost is not that much more and it makes a nice impression on potential clients.
Take advantage of all free advertising sources, particularly the space provided by your MLS and company website. Completely fill out your biography and upload your picture. If people can't see your face and read a bit about you, they will keep on looking.
Utilize real estate blogs. They are great for networking with other Realtors and you'll definitely learn something new every day.
These suggestions won't break the bank and could put additional commission dollars in your pocket.