QR Codes in Hawai'i Real Estate: My answer to "Can you hear me now?" at Puakea

Real Estate Agent with Hawaii Life Real Estate Brokers Big Island

The start of a real estate purchase in my neighborhoods near Hawi often begins like this. You are a visitor to the Big Island staying at one of the luxury resorts of the Kohala Coast, and eventually drive the 30 minutes to North Kohala. Wow! You fall in love with the old Hawai'i charm of Hawi and Kapa'au, or the beautiful scenery and history you encounter on a zipline or ATV excursion.

Sunset view from Puakea Ranch house for sale

Captivating sunset lights up the sky below Puakea Ranch estate home for sale (MLS 235911) for $2,000,000

Heading out of town from Hawi back down the coast, you pull over by the side of the road to watch the sunset, parked in front of the gates of Puakea Bay Ranch or the Ranch at Puakea on the ocean side of the road, or next to the horses and cattle grazing on the Puakea Ranch side of the road.

At any of these fine communities you might pick up one of my flyers for a lot or home for sale...or see my sign by the road...but when you open your cell phone to dial my number...OOOPS.  Zero bars.  This bend of the road between Hawi and Mahukona has great sunset and Maui views, and--unless you are down on the oceanfront--absolutely no cell phone coverage.

A persistent buyer who snapped a photo of my sign and called me when they got reception just down the road gave me an idea.  Why not provide more than just my contact information...with just a simple QR code!

Custom sign Puakea Ranch

Standard sign comes down; custom sign with QR code in lower right hand corner gets installed at Puakea Ranch!

Across the street at Ranch at Puakea, the developer's big sign at the entrance now has a flyer box on one side, and this cool sign on the other:

Ranch at Puakea sign with qr code

Flyers tend to get lost or tossed by the time vacation ends.  That smart phone goes home.  So before you head for Hawai'i, pack sunscreen and closed toed shoes for your eco-adventure, and download a QR code reader for your phone!  See you at sunset at Puakea, around the corner from Hawi...

A hui hou,



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Show All Comments
Bill Gillhespy
16 Sunview Blvd - Fort Myers Beach, FL
Fort Myers Beach Realtor, Fort Myers Beach Agent - Homes & Condos

Hi Beth,   Great sunset pic and creative use of the QR code.  Have a terrific weekend.

Jun 24, 2011 08:57 AM #1
Beth Thoma Robinson
Hawaii Life Real Estate Brokers Big Island - Hawi, HI
R(B) SFR - Hawaii Island Luxury Resort Real Estate

Thanks, Bill.  What's up this weekend in your neighborhood?

Jun 24, 2011 09:50 AM #2
Janet Jones
Just Your Style Interiors, LLC - Kihei, HI
Home Staging, Interior Redesign Kihei, Maui, Hawaii

Beth--I do so love the idea of using QR codes in this manner, as you are so right that most often flyers have gone missing and I will have forgotten the property by the time I get back to my computer.  Instant information with a QR code. 

Jun 27, 2011 01:29 AM #3
Beth Thoma Robinson
Hawaii Life Real Estate Brokers Big Island - Hawi, HI
R(B) SFR - Hawaii Island Luxury Resort Real Estate

@ Janet, do you see a lot of QR codes being used on Maui?  Still in its infancy here...

Jun 27, 2011 06:01 AM #4
Catherine C Capasso
Catherine Cornelia Real Estate - Eastchester, NY
Cottage or Castle, What's Your Dream!

I came across this older post while looking for blogs to comment on. Selfishly, I am on a quest to achieve the maximum number of points available each day and week and move up in the rankings on ActiveRain. I believe in writing a comment with substance, not just a comment for points sake. I love using QR Codes and have incorporated them on all my marketing materials including the information we pass out for our Annual Charity Car & Motorcycle Show For the Love of Pets and People. 

Thanks for giving others an excellent way to use a QR Code. 


Nov 08, 2012 05:43 AM #5
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Beth Thoma Robinson

R(B) SFR - Hawaii Island Luxury Resort Real Estate
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