AVOID FORECLOSURE! I see the billboards. I see it on the internet. I see the ads for agents who claim to be foreclosure prevention experts. And while those claims are technically correct, I believe many of the advertisements are misleading and purposefully so.
The billboards appeal to homeowners who are in danger of losing their homes to foreclosure. Hoping against hope, these borrowers pick up the phone and call the number. They then learn that the person smiling back from them on the billboard is a short sale agent who wants to list their home for sale, not a person who will somehow work magic that will keep them in the home.
Where the homeowner probably expects to connect with an expert who can help them explore several options, they instead find an "expert" who has one card in their deck, "Let me help you sell your home."
Now I know that I may start a firestorm of criticism, but I would like to hear some rational discussion about where agents should draw the line when advertising their services. I believe that the more vulnerable the target audience, the more careful a professional should be. At the least, I would like those STOP FORECLOSURE ads to be upfront about what services the advertiser actually offers. If the practitioner is a "one card in the deck" short sale expert, they should disclose that what they are actually advertising is short sale services.
Let's put a stop to the misleading advertisements. Be part of the solution, not part of the confusion.