Do You Ever Forget What You've Done - or is it Just Me?

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Services for Real Estate Pros with Marte Cliff Copywriting

Do you ever forget what you've done?

Last night I was thinking about sending a message to remind everyone that I have a Free First Time Buyer letter available through my website.

While I don't believe just one letter is enough when you're contacting new prospects, if you first time buyersplan to follow up with a phone call, a market report, new listings, etc. this letter will help you show them why now is a good time to buy. It will also help build trust, because it mentions that it's only a good time if you plan to stay in the community and if you're ready to assume responsibility for a house.

The message is: You want to help them find the perfect house - but only if owning a home the right thing for them at this stage of their lives.

So - I decided to let everyone know the letter was available for the asking...

But I always worry about broken links and I couldn't remember when I had last updated that letter. You sure wouldn't want to be sending something that talked about the first time buyer tax credit!

So, I entered an address that my son uses when he receives mail through my computer. Then I got the email, clicked to confirm, and in a minute I had the first time buyer letter in my in-box. But it wasn't alone!

Along with the first time buyer letter, I found a special report called "The Value of Your Agent's Reputation." It goes along with the blog post Connie Harvey wrote: 5 Reasons to Work Well With the Other Agent, but this is written to consumers rather than agents.

When did I attach that report to the auto responder?

Why didn't I mention it on the web page?

I'll be darned if I know. But there it is.

So if you'd like a copy - of the first time buyer letter, the reputation report, or both - just visit Copy by Marte and make the request.

 

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Rainer
202,680
Alicia Barrington
THE ORIGINAL HOUSTON HOME STAGING - Katy, TX
Houston Home Staging Presents Alicia Barrington

I created a game called Home Stager's Clue.   Feel free to adapt this to Realtor Clue. 

Basically, the idea of the game is to figure out why, I'm standing in my dining room, with a pair of socks, a copy of Architectural Digest, half a glass of water, and, of course, a candelabra!   Now.......uh, what were we talking about - I forget!

Jun 25, 2011 07:05 PM #1
Rainmaker
1,537,880
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Is that like walking into a room and not knowing why you went there - so you go back to where you were before to get a clue?

Jun 25, 2011 07:28 PM #2
Rainer
246,325
Daniel H. Fisher
www.FisherHermanRealty.com (704) 617-3544 - Charlotte, NC
MCRP - Charlotte Real Estate, NC or SC

our communication is always a work in progress. Like many things in life, often a renewal or update is needed.

Jun 26, 2011 01:27 AM #3
Ambassador
559,434
Peter Pfann @ eXp Realty Pfanntastic Properties in Victoria, Since 1986.
eXp Realty, Victoria BC www.pfanntastic.com - Victoria, BC
Talk To or Text Peter 250-213-9490

Hi Marti,

Very smart way to promote your letters and reports, good for you, now I Can just remember to attach stuff to our emails as autoresponders, maybe we could get good at this business eventually.

Jun 26, 2011 06:20 AM #4
Rainmaker
1,537,880
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Daniel - So true. I actually did find a reference to the first time homebuyer tax credit on one of my pages a week or so ago. I got that one changed in a hurry!

Peter & Linda - Thank you. There are many really awful letters out there for sale - letters that would probably do more harm than good. Some are written by people who don't know marketing, don't know real estate, and often don't even know the English language very well.

I want agents to have samples of mine so they know they're not wasting money on something they'd be ashamed to send.

As for remembering to attach things - We all have too much to remember today - you more than me because you wear so many hats in a day. We'll just keep trying to keep up!

Jun 26, 2011 06:40 AM #5
Ambassador
1,343,781
Gayle Rich-Boxman Fishhawk Lake Real Estate
John L Scott Market Center - Birkenfeld, OR
"Your Local Expert!" 503-755-2905

Ok, Marte, just as an example of "forgetting", I thought I'd subscribed to you awhile ago...DUH, I didn't, well I did now!

And, yup, I'd like to have a copy of the Reputation Report. Sounds SO official!

Jun 27, 2011 05:26 AM #6
Rainmaker
1,537,880
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Hi Gayle,

I've done that before too - but we always find each other anyway!

If you want that report, go here and fill out the form for the first time buyer letter. You'll get both. One day when I have some extra time I'll make a new page and a new form for the "Reputation Report."

Meanwhile... are those broken bones doing their "healing thing" on schedule? Hope so!

Jun 27, 2011 07:10 AM #7
Ambassador
1,343,781
Gayle Rich-Boxman Fishhawk Lake Real Estate
John L Scott Market Center - Birkenfeld, OR
"Your Local Expert!" 503-755-2905

Thx, Marte, for all of that...I am healing SO well! Opened a jar ALL BY MYSELF, using my weak wrist on the actual lid (oh, those small accomplishments!) Pounded in a sign today, using my non-dominant hand and found that I'm much more accurate--ah the things we learn through trepidation!

 

Jun 27, 2011 03:33 PM #8
Rainmaker
1,537,880
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

I said it before and I'll say it again... you are one "Tough Girl." I don't think I could pound in a sign with my left hand - I kind of doubt if I swung the mallet that it would even connect with the top of the post!

Jun 27, 2011 04:19 PM #9
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Rainmaker
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Marte Cliff

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