Sellers Must "Set the Stage"!

By
Real Estate Broker/Owner with RE/MAX Home Experts

Today is a tough real estate market, right?  In fact, yesterday was pretty tough and the day before.  And I'm pretty sure tomorrow will be as well.  Listing inventory rises, prices are coming down, sellers can't afford to lower prices and buyers can't afford to pay more for a home.  This can only mean it is pretty darn hard to sell a house today.

Sellers must ask themselves "How can I set my property apart from the others"?  This is where Gia from Restore-Decor Design House based out of the Philadelphia, PA area tells sellers to "Set the Stage"!  

As a listing agent, I need to set myself apart from the competition.  Of course, selling a property is much more than throwing it on the MLS these days, so I sought out the proper people to team up with and increase the value I bring to a listing. Being part of the RE/MAX system provides me all of the needed technology and marketing tools I need, and I am currently a member of the I.R.E.S. (International Real Estate Specialist) network to promote local properties internationally. I quickly realized I needed an interior designer to help me guide my clients to get their properties in showroom condition.

Restore-Decor Design House has a Free Consultation service and a report card for sellers to make much needed changes on their own budget through their own efforts.  For those sellers or homeowners that want professionals handling the coordination of an interior design or staging project, Restore-Decor has a la carte services to accommodate any customer's needs.

When taking a listing, my job is to get buyers to the property. In today's market, that can be extremely challenging. Our system incorporates Restore-Decor's expertise to "Set the Stage" and create eye-popping images of the property to attract buyers! Restore-Decor handles the staging and photos creating an incredible final result!  It is amazing to me that sellers will detail a car when trying to sell, but will barely vacuum the carpet when showing the biggest investment they ever made!  Staging is as important to the selling process as pictures and a flyer.  Proper staging and design handled by the right company can really establish a property's presence on the market - particularly during tough selling markets. Once sellers open their minds to this concept, and realize it is money well spent, more properties will sell, the market will be better, and Everybody Wins!

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Rainer
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Janet Jones
Just Your Style Interiors, LLC - Kihei, HI
Home Staging, Interior Redesign Kihei, Maui, Hawaii

Hi Jim--thank you for your support of staging and the call-out for Gia is awesome. 

Jun 27, 2011 01:36 AM #1
Rainer
33,952
John Benson
RE/MAX Home Experts - Philadelphia, PA
Broker/Owner - Philadelphia Real Estate

Janet - thank you! I've first-hand seen how important staging is. Now if we could only convince the general pop... lol

Jun 27, 2011 01:43 AM #2
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Rainer
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John Benson

Broker/Owner - Philadelphia Real Estate
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