Separate Website or Subpage of Your Existing Site for Specific Listings or Landing Pages?

Services for Real Estate Pros with Personal SEO - Website SEO and Real Estate Marketing

Separate Website VS. Subpage of Your Existing Site for Specific Listings or Landing Pages?specific pages or sub pages

Is it smarter to buy a specific domain for each listing, neighborhood or keyword or simply create a landing sub page on your existing site?

Granted, it costs $10 or so to get a keyword specific domain and there have been a lot of blogs and controversy over keyword rich domains. But do you have to do it to gain higher rank for that keyword?

I discussed the importance of URL re-writes in my previous posts about neglecting your website.Having the URL (actual website address) include the topic or keywords of what that page is about is very crucial to getting that page ranked and searched for. But should it be a dedicated website just for that topic or listing?

Will rank any better than ??

Or will simply linking those words somewhere else on your site, social media or blog create the same indexing such as - Homes for sale near WSU ?

What about specific listings? You can probably buy a domain for that specific address but will people search for it, or is it simply an easy way to allow buyers to find the information on the home? Does creating a separate sub page on your site fulfill the same SEO purpose such as: 1 Hildago Court in Santa Fe would have a URL like:

I'm open for whatever works but if I can save the money, that's the one I like to go with. Google likes sites with larger quantities of GOOD QUALITY pages. If I can add to that number by creating specific landing pages for listings, styles of homes or niches such as short sales in Sedona, I would tend to go more that direction.

Are you neglecting your website? Spending more than you need to? Doing things the hard way?

Nurture your website, if it's set up right, it will reward you.



Posted by


ActiveRain and SEOTammy Emineth is an expert in custom content and original articles for blogs, website, press releases and more. Contact me anytime and feel free to subscribe to this blog to stay up to date on my latest blogs and informative information. Email me or contact me for Real Estate Website Marketing and SEO Content Writing.

 Twitter Me  Blogspot Blog  Connect on Linkedin  Google Plus Find me on Facebook   Find cool stuff with me on Pinterest  Fun stuff on my tumblr page

The information contained in this blog is believed to be true and correct and while every effort is made to assure that the information is as accurate as possible, the author of this blog, and its comments disclaim any implied warranty or representation about it's accuracy for any particular purpose. All information is copy written and the property of Tammy Emineth.  


This entry hasn't been re-blogged:

Re-Blogged By Re-Blogged At
Real Estate Sales and Marketing
Rainmaking - Internet Marketing Strategies
Building Your Niche
Be The Best In Your Field
website ranking
website marketing

Spam prevention
Show All Comments
Corinne Hale
Short Sales, Foreclsoures, 1st time BUYER, Moving UP, Invest - Phoenix, AZ
Your Real Estate Matchmaker

I am interested in learning more.


Jun 27, 2011 08:30 AM #1
DeeDee Riley
Lyon Real Estate - El Dorado Hills CA - El Dorado Hills, CA
Realtor - El Dorado Hills & the Surrounding Areas

Great tip Tammy and something to think about.  Thanks so much for sharing!!!

Jun 27, 2011 04:40 PM #2
Mike Mayer
Mike Mayer, Broker/Owner - i List For Less Realty, LLC - Lafayette, LA

I was always under the belief it was better to have a sub-page than a separate web site.

Jun 28, 2011 08:12 PM #3
Barbara "Barb" Bodnar, Licensed Associate RE Broker
Coldwell Banker Residential Brokerage - Yorktown, NY
Coldwell Banker Residential Brokerage

Hi Tammy

I have been using individual sites for clients for awhile.  I think there are advantages on a number of levels to their use.  Thanks for the post.

Jul 01, 2011 06:05 AM #4
Anthony Gilbert
The RealFX Group - Issaquah, WA
REALTOR® - Issaquah, Sammamish & Snoqualmie

In general, and unless you want to fully invest in each domain/site to bring it to its full potential, it is better to include all related topics within the same domain, as long as there is a logical and useful navigation structure. This way the domain will gain "authority" - which will increase its rankings with time, assuming all other aspects of SEO have been considered.

Jul 18, 2011 04:43 AM #5
Christine McInerney
Great Life RE - Knoxville, TN
The McInerney Team, Knoxville TN Homes For Sale

I am looking into creating some niche specific landing/micro sites.  Have you found any good hosting options for micro/landing sites that don't cost an arm and a leg?

Sep 12, 2011 03:02 AM #6
Tammy Emineth
Personal SEO - Website SEO and Real Estate Marketing - Marysville, WA
Content Marketer, SEO Teacher, Website Fixer

Corinne,  Test it out and see what happens! You might be surprised at how well your site will do.

Thanks DeeDeeGlad it was helpful! :)

Mike, Yes me too. I think it's a waste of money to do site after site.. Optimize a page well and you will be found. Call me anytime Mike, I'm back.

Barbara, There can be.. but it can be costly too. When a sub page can pull as much juice as a whole site, not sure the new site will be more helpful.

Anthony,  Absolutely. Like you said, it increases the authority on the site as a whole. Thanks!

Christine,  Cost effective? You might try squeeze pages with optimize press. Not sure it's what you're looking for but I know that buyers want genuine people.. not flashy advertising.. So it may not be the best. makes good websites that are easily cachable as well as Word Press sites.

Sep 12, 2011 06:16 AM #7
Show All Comments

What's the reason you're reporting this blog entry?

Are you sure you want to report this blog entry as spam?


Tammy Emineth

Content Marketer, SEO Teacher, Website Fixer
Have a Website or SEO Question?
Spam prevention

Additional Information