Separate Website or Subpage of Your Existing Site for Specific Listings or Landing Pages?

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Separate Website VS. Subpage of Your Existing Site for Specific Listings or Landing Pages?specific pages or sub pages

Is it smarter to buy a specific domain for each listing, neighborhood or keyword or simply create a landing sub page on your existing site?

Granted, it costs $10 or so to get a keyword specific domain and there have been a lot of blogs and controversy over keyword rich domains. But do you have to do it to gain higher rank for that keyword?

I discussed the importance of URL re-writes in my previous posts about neglecting your website.Having the URL (actual website address) include the topic or keywords of what that page is about is very crucial to getting that page ranked and searched for. But should it be a dedicated website just for that topic or listing?

Will http://www.homesnearWSU.com rank any better than

http://pullmanhomeandland.com/homes-for-sale-near-washington-state-university_346.html ??

Or will simply linking those words somewhere else on your site, social media or blog create the same indexing such as - Homes for sale near WSU ?

What about specific listings? You can probably buy a domain for that specific address but will people search for it, or is it simply an easy way to allow buyers to find the information on the home? Does creating a separate sub page on your site fulfill the same SEO purpose such as: 1 Hildago Court in Santa Fe would have a URL like: http://coldwellbankersantafe.com/1-hidalgo-court-santa-fe-nm_313.html

I'm open for whatever works but if I can save the money, that's the one I like to go with. Google likes sites with larger quantities of GOOD QUALITY pages. If I can add to that number by creating specific landing pages for listings, styles of homes or niches such as short sales in Sedona, I would tend to go more that direction.

Are you neglecting your website? Spending more than you need to? Doing things the hard way?

Nurture your website, if it's set up right, it will reward you.

 

 

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ActiveRain and SEOTammy Emineth is an expert in custom content and original articles for blogs, website, press releases and more. Contact me anytime and feel free to subscribe to this blog to stay up to date on my latest blogs and informative information. Email me or contact me for Real Estate Website Marketing and SEO Content Writing.

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Rainer
58,558
Corinne Hale
Short Sales, Foreclsoures, 1st time BUYER, Moving UP, Invest - Phoenix, AZ
Your Real Estate Matchmaker

I am interested in learning more. www.thearizonarealestateagent.com

 

Jun 27, 2011 08:30 AM #1
Rainmaker
644,115
DeeDee Riley
Lyon Real Estate - El Dorado Hills CA - El Dorado Hills, CA
Realtor - El Dorado Hills & the Surrounding Areas

Great tip Tammy and something to think about.  Thanks so much for sharing!!!

Jun 27, 2011 04:40 PM #2
Rainmaker
143,370
Mike Mayer
Mike Mayer, Broker/Owner - i List For Less Realty, LLC - Lafayette, LA

I was always under the belief it was better to have a sub-page than a separate web site.

Jun 28, 2011 08:12 PM #3
Rainer
75,548
Barbara "Barb" Bodnar, Licensed Associate RE Broker
Coldwell Banker Residential Brokerage - Yorktown, NY
Coldwell Banker Residential Brokerage

Hi Tammy

I have been using individual sites for clients for awhile.  I think there are advantages on a number of levels to their use.  Thanks for the post.

Jul 01, 2011 06:05 AM #4
Rainer
65,667
Anthony Gilbert
The RealFX Group - Issaquah, WA
REALTOR® - Issaquah, Sammamish & Snoqualmie

In general, and unless you want to fully invest in each domain/site to bring it to its full potential, it is better to include all related topics within the same domain, as long as there is a logical and useful navigation structure. This way the domain will gain "authority" - which will increase its rankings with time, assuming all other aspects of SEO have been considered.

Jul 18, 2011 04:43 AM #5
Rainmaker
173,550
Christine McInerney
Great Life RE - Knoxville, TN
The McInerney Team, Knoxville TN Homes For Sale

I am looking into creating some niche specific landing/micro sites.  Have you found any good hosting options for micro/landing sites that don't cost an arm and a leg?

Sep 12, 2011 03:02 AM #6
Ambassador
595,146
Tammy Emineth
Personal SEO - Website SEO and Real Estate Marketing - Marysville, WA
Content Marketer, SEO Teacher, Website Fixer

Corinne,  Test it out and see what happens! You might be surprised at how well your site will do.

Thanks DeeDeeGlad it was helpful! :)

Mike, Yes me too. I think it's a waste of money to do site after site.. Optimize a page well and you will be found. Call me anytime Mike, I'm back.

Barbara, There can be.. but it can be costly too. When a sub page can pull as much juice as a whole site, not sure the new site will be more helpful.

Anthony,  Absolutely. Like you said, it increases the authority on the site as a whole. Thanks!

Christine,  Cost effective? You might try squeeze pages with optimize press. Not sure it's what you're looking for but I know that buyers want genuine people.. not flashy advertising.. So it may not be the best. Cevado.com makes good websites that are easily cachable as well as Word Press sites.

Sep 12, 2011 06:16 AM #7
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