Separate Website VS. Subpage of Your Existing Site for Specific Listings or Landing Pages?
Is it smarter to buy a specific domain for each listing, neighborhood or keyword or simply create a landing sub page on your existing site?
Granted, it costs $10 or so to get a keyword specific domain and there have been a lot of blogs and controversy over keyword rich domains. But do you have to do it to gain higher rank for that keyword?
I discussed the importance of URL re-writes in my previous posts about neglecting your website.Having the URL (actual website address) include the topic or keywords of what that page is about is very crucial to getting that page ranked and searched for. But should it be a dedicated website just for that topic or listing?
Will http://www.homesnearWSU.com rank any better than
Or will simply linking those words somewhere else on your site, social media or blog create the same indexing such as - Homes for sale near WSU ?
What about specific listings? You can probably buy a domain for that specific address but will people search for it, or is it simply an easy way to allow buyers to find the information on the home? Does creating a separate sub page on your site fulfill the same SEO purpose such as: 1 Hildago Court in Santa Fe would have a URL like: http://coldwellbankersantafe.com/1-hidalgo-court-santa-fe-nm_313.html
I'm open for whatever works but if I can save the money, that's the one I like to go with. Google likes sites with larger quantities of GOOD QUALITY pages. If I can add to that number by creating specific landing pages for listings, styles of homes or niches such as short sales in Sedona, I would tend to go more that direction.
Are you neglecting your website? Spending more than you need to? Doing things the hard way?
Nurture your website, if it's set up right, it will reward you.