Did your Home Staging get D's?

Home Stager with Designer's Eye LLC

Usually a D is a bad thing right?  Well, D's are my criteria for Home Staging in Owensboro, Ky!  They will help guide you through successful staging and earn top dollar for your home.  So what are D's you might ask?  They are:  Deep Clean, De-Clutter, De-Personalize and Design.  Each one is important in it's own right and necessary to appeal to the greatest amount of home buyers.  So...how do they work?

Deep Clean is the first and for a good reason.  It will be difficult for buyers to get past a nasty stench at the front door or a dirty bathtub.  Buyers believe that if home owners have neglected cleaning, they have probably neglected caring for the home.  Deep cleaning involves scrubbing floors, inside of appliances, doors, windows, every inch of the bathroom, vacuuming vents and ceilings for cobwebs, cleaning light fixtures and especially the carpet.  The dollar signs associates with replacing carpets will negatively affect any offering price.  Clean everything well and spot check before open houses or showing.

De-Clutter is next because it is necessary in order for buyers to be able to move freely throughout the house.  Buyers should be able to see the true "space" in the home as well as all the architectural features instead of furniture and accessories.  Furniture and accessories should be kept to a minimum and only this seasons clothes should be kept in the closets.  Paperwork, books, magazines, toys and audio items should be packed away and stored.  If the house feels a little bare and empty, it's probably perfect.

De-Personalizing is the next step and is probably the easiest.  Anything that speaks directly to who you are should be removed.  This includes photographs, collectibles, knick knacks and taste specific items.  The house should mainly be neutral so buyers can visualize themselves living in the space.  Select neutral colors for the walls and use accents and accessories that are interesting yet "popular."  This is a good time to detach from the home that you are selling and completely take yourself out!

Design is the last step and is like adding make-up and jewelry as the finishing touches.  This step involves placing the furniture to allow proper traffic flow, visual balance with furniture and accessories and color harmony throughout.  Your Home Stager is extremely beneficial in this category because design is what makes the home "feel good" to the buyers.  Mixing good design will complete the Home Staging process and help sell the home faster and for up to 10% more.

Good luck and happy staging!


Melissa Franey

Comments (5)

Sonja Patterson
Keller Williams - BV - College Station, TX
Texas Monthly 5-Star Realtor Recipient for the Hou

Melissa, I love your four-step process!  It covers everything a buyer needs to do to get "show ready"!!

Jun 27, 2011 03:58 PM
Jon Zolsky, Daytona Beach, FL
Daytona Condo Realty, 386-405-4408 - Daytona Beach, FL
Buy Daytona condos for heavenly good prices

Melissa - I only clicked because  of your image with an eye. Very clever. And then read the post, and it is also very clever. So, that I have "suggested" it

Jun 27, 2011 03:59 PM
Liz Murray
Renaissance Home Staging & Redesign - Chandler, AZ
Professional Home Stager

I mention that many homes in Arizona have the 3 D effect.  The dirty, distressed, and dated look is not what buyers want.  Of course all of the 3 D effect is really in the eye of the be-holders, and not everone can see dirt!   And "dated" is old if you like the 70s or 80s looks, and haven't been in a furniture store in 20 years. 

Perhaps some folks need better glasses, or are oblivious to all of your Staging Ds. 

Perhaps what we should say is here is what buyers DESIRE.  

Jun 27, 2011 04:00 PM
Michael Kitsch
Coldwell Banker - Katy, TX
Well, that was a great brief primer. And useful way to organize the information.
Jun 27, 2011 04:23 PM
Rose King
David Tracy Real Estate - Friendswood, TX
Friendswood / Pearland / Houston Bay Area

Melissa - this is a DElightful way to look at home staging!

Jun 27, 2011 04:35 PM