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AJ Discala Measures Value Beyond Profit

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Mortgage and Lending with The Broadsmoore Group

The Broadsmoore Group sees that companies are people, and it strives to enable Americans to be profitable and generous. Though financial services are the core of Broadsmoore’s business, dollars aren’t the only factor in the bottom line. “Money is a good motivator. But at Broadsmoore, we move past profit as our sole incentive,” says AJ Discala, Broadsmoore’s CEO. “Each investment aims to achieve sustainability and profitability for organizations that are positioned to improve our national security or support greater humanitarian initiatives.” In the past 18 months, investments have bettered employment services in the Southeast U.S. through EmployUS, LLC, and propelled regenerative medicine for the treatment of catastrophic burns with Regenicin. In the process of advancing socially responsible businesses, AJ Discala argues that the New York based firm has come to operate on a more noble formula than traditional Wall Street. Unlike other financial advisement and merchant banking firms that take management fees up front, Broadsmoore charges no management fee. The only way that the firm profits is if it chooses investments wisely, and executes transactions skillfully. “We don’t make money on signing. We make money on delivering,” says AJ Discala. “Our interest and the company’s interest are perfectly aligned. And we constantly force ourselves to identify additional stakeholders, other than ourselves and the company, who benefit from this shared goal – whether end users, other corporations or government sectors. Broadsmoore has created a unique culture where we care about your profitability as much as we care about our own; we create an environment where our goals – beyond financial – are shared.”

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