QR codes and my new mobile website

By
Home Builder with The Flooring Girl
https://activerain.com/droplet/d7Z

QR codes (Quick Response) are all the rage now, but many who are dabbling with QR codes make one critical error...they forget about how their user is viewing their content on their mobile phone.

westchester flooring mobile websiteThink about the following:

1.  How is your content formatted?  Does it show up right on a smart phone? I'll tell you that my regular site is not formatted correctly for mobile - when you open it up, you can't even see my phone # on the screen...how stupid is that?  Try to avoid making them scroll a lot or push lots of links.

2.  Does it have the info the mobile user is looking for?    Think about this.  If someone is looking stuff up a phone, they want quick answers - who are you, where are, how can I contact you, etc.  They don't want to read drawn out stuff.  They tend to be the type of person who wants the answer NOW.  And, if they can't find it easily, they'll move on.  So, put yourself in their shoes and think through what they want (or at least what they want now).

3.  What are your load times for a mobile user?  if your page is slow to load (e.g. has lots of graphics or video or flash), people are going to get annoyed and move on.  I know I have done this on many sites.

So, what is the solution?  Well the one I've chosen is to have a mobile website - basically a mini condensed version of my site that is targeted for mobile users.  (If you have a wordpress.org blog site, I think there is also an option for mobile users, so this an alternative.

Feel free to check out my new mobile website flooring-westchester.mobi  - It's brand spanking new and I don't even think it's indexed by google.  There are a lot of edits I need to do (and I welcome feedback).  It will definitely be a work in progress over the summer, but at least it's up and running and I'm starting the journey. (I welcome feedback).

So why is having a mobile site important?

1.  You want you info targeted to your user for this channel.  Make it easy for them.  Less is more.

2.  You want to rank highly for mobile searches.  Apparently, the algorhythm for google is different when someone is searching on a mobile phone vs. a desktop.  Sites with .mobi extensions are given priority, and those with faster load times are given priority (or at least that's what I've been told and it sounds logical).  I can tell you that while my regular site ranks well on the regular computer, it was ranking lower for the same searches I did on my mobile phone.

3.  It's a way to be a first mover/pioneer for your niche.  Very few companies have mobile sites now (I forget if it's 4% or 1% or whatever % - it's low).  So, you have less competition in this realm and the longer your site is established, the better.  And, one more thing...and this is super cool...almost all of the damain names are available.  So you can choose your key words.  I have 2 domains (or at least will soon...Flooring-Westchester.mobi and Westchester-Flooring.mobi.

Up until this point, I really haven't been using QR codes, and I think I need to start.  I just got a new QR code for this new website.  

Here's my plan on how to use it.

Westchester flooring mobile website NYShort term -

1.  Create a car magnet esp since I'm a mobile shop at home service)

2.  When I eventually (hopefully soon) get new signs made, I'll add this. 

Longer term

3.  Eventually when I redo my biz cards, I may add (although it may be to cluttered so not positive about this one.

4.  I plan to incorporate into Home Shows and/or other similar gatherings where we have a booth.  These will have specialized landing pages and offers for the show.

There really is a lot of opporunity, but we all have to take this one step at a time.

 

Update:  Mike Saad from Worldlink did my website.  See his response below to some questions you may have and/or feel free to contact him directly.  (717) 875-3375

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Topic:
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Internet Lead Generation-How Best To Capture Your Audience
QR Codes
The Art Of Marketing You
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Rainer
466,433
Jeremy Wrenn
Winslow Homes - Youngsville, NC
C.O.O., Winslow Homes

Wow, Debbie.  That's a LOT of cards!  I only order in the 1000 amounts for my cards.

Good news for me is the back is blank on mine.  But I think it'll be awhile before I do that...

I did think about sticky pads with them on it, though.  Basically, you can put the QR code just about anywhere!


Who did your mobile ready website?

Jun 29, 2011 05:17 PM #35
Rainmaker
88,798
Charles Gardner-Realtor/Investor
ZIP Realty, Inc-Houston District - Humble, TX

Debbie, Great information.  Now all I have to do is get a smart phone so I can use the info.

Jun 29, 2011 05:19 PM #36
Rainmaker
2,799,239
Debbie Gartner
The Flooring Girl - White Plains, NY
The Flooring Girl & Blog Stylist -Dynamo Marketers

Louise - Thx and you're welcome.

Christine - Good thinking.

LLina - Lucky you.  That is greyat.

Barbara - Thx.  We are hoping to jazz it up a tad (e.g. changing some colors) while making sure functionality and readability work.  You're so right. If it can't be read easily on the phone, it's pointless.

Jeremy - That's a great idea, too. I guess for stationery, too.  My bus cards were only $125 for 5,000 and they look great!

Charles - LOL.  I know that feeling.

Jun 30, 2011 12:04 AM #37
Rainmaker
1,826,045
Ginny Gorman
RI Real Estate Services ~ 401-529-7849~ RI Waterfront Real Estate - North Kingstown, RI
Homes for Sale in Southern RI and beyond

Deb, what a great post...i have the iphone ap on my & of course i need my son to scan it to see how it works!  Upgrade time on phone...think it's iphone time too..i like the back of the biz card & ed silva just prints them on address stickers & adds them- simple & changeable..love your post..see ya later

Jun 30, 2011 12:54 AM #38
Rainmaker
2,379,988
Anita Clark
Coldwell Banker Access Realty ~ 478.960.8055 - Warner Robins, GA
Realtor - Homes for Sale in Warner Robins GA

Congrats on taking the next leap into QR and Mobi.  The early bird gets the client!

Jun 30, 2011 01:57 AM #39
Ambassador
1,156,918
Bryan Robertson
Los Altos, CA

That is a really slick mobile website.  You make a good point about searching for mobile sites.  It's yet another niche to get ahead of the competition.

Jun 30, 2011 02:13 AM #40
Rainmaker
2,952,480
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

Hey Debbie,

nice break down of the two different QR codes.  I remember when these first came out. I read about them on Michael T's blog and was like...what the heck are there things but, now I understand and see even credit cards are having them! Tech blows my mind sometimes haha

Jun 30, 2011 02:34 AM #41
Rainer
466,433
Jeremy Wrenn
Winslow Homes - Youngsville, NC
C.O.O., Winslow Homes

Debbie, I think anything we produce in print has the opportunity to have the QR code on it.


Thanks for the sharp ideas!

Jun 30, 2011 04:37 AM #42
Rainer
3,376
michael saad
WorldLink Marketing - Cary, NC

Debbie, you're very kind and generous with your comments. Thank you. You've been a dream to work with and collaborate with. 

At WorldLink Marketing, we've received plenty of questions about mobile websites; typically the questions revolve around "why" and "how much can I cram in there." Debbie understood from day-1 the answer to both questions:

Why mobile websites? To give your on-the-go customers easy-to-use content that makes it quick to find the information they need while they're out and about. Give your customers instant access to your phone number, driving directions and only the product/service info that's critical. Links to social media sites like Facebook & Linkedin & Twitter are also good.

How much can I get into my mobile website? Beyond the "critical" elements I contend you shouldn't put anything other than the items noted above. Get as fancy and full-featured in the full website.

With QR codes, you're all on the right track and it looks like you're having some success trying them out in different ways. That's what's great about QR codes - they're free to create and you can use them just about anywhere. I wrote up an analysis of two different print ad campaigns from consumer products brands that each included QR codes. Check out this quick read where we compared/contrasted Hamilton Beach and Kelloggs QR code campaigns and decide for your self which company had the better user experience. I'm interested in your thoughts.

Use a different QR code for different offline initiatives:

  • Business cards
  • Real estate sign riders
  • Brochures
  • Tradeshow/homeshow booths
  • Flyers
  • Etc.

Jun 30, 2011 05:42 AM #43
Rainer
7,111
Hunter Harms
Retired - Fort Collins, CO

Please help me out, if I use a YouTube to put out my listing info, and the YouTube is seen on the mobile users smart phone. Why do I need to invest in the Bar Code?

I use the address as a YouTube search key word, a smart phone pulls up the YouTube in front of the home, I show contact info with the home on short YouTube video, how easy is that?

I've found only my younger buyers are interested or own the smart phones.

Jun 30, 2011 06:41 AM #44
Rainmaker
2,799,239
Debbie Gartner
The Flooring Girl - White Plains, NY
The Flooring Girl & Blog Stylist -Dynamo Marketers

Ginny - Thx.  Yes, I think I will consider that for my next site.

Anita - Thx.  I sure hope so.

Bryan - Thx a bunch.  I really appreciate it.

Carole - Thank you so much.  I really appreciate it.

Jeremy - Yes, I completely agree.

Jun 30, 2011 07:44 AM #45
Rainmaker
2,799,239
Debbie Gartner
The Flooring Girl - White Plains, NY
The Flooring Girl & Blog Stylist -Dynamo Marketers

Mike - Thx for your great comments and for doing an excellent job w/ my site.  Looking forward to working with you further.

Hunter - There are different ways to achieve similar routes.  I think a QR code (when used properly) can be a great asset.  The key is to get the user to easily find you.  And, to remember that different users do things different ways.  In my area (which arguably is a wealthier part of the nation), more and more are using smart phones - many tend to be younger, but most tend to be wealthier and have more disposable income.

Jun 30, 2011 12:30 PM #46
Anonymous
Karen Roger-Robinson aka SocialMMMDiva

Debbie, Ilove smart ladies like you who have their qr codes point to a .mobi site! So many people forget that if they are scanning the qr code on their mobile it should point to a mobile optimized site!! Good job    ;-) 

 

http://www.socialmmmdiva.mobi

Jun 30, 2011 12:59 PM #47
Rainmaker
2,799,239
Debbie Gartner
The Flooring Girl - White Plains, NY
The Flooring Girl & Blog Stylist -Dynamo Marketers

Thx Karen!

Jun 30, 2011 02:09 PM #48
Rainmaker
1,189,015
Jane Peters
Home Jane Realty - Los Angeles, CA
Los Angeles real estate concierge services

You are way ahead of the curve here, Debbie.  Way to go.  Oh, so many gadgets, so little time.

Jun 30, 2011 03:54 PM #49
Rainmaker
2,799,239
Debbie Gartner
The Flooring Girl - White Plains, NY
The Flooring Girl & Blog Stylist -Dynamo Marketers

Jane - Thx.  I appreciate that.  Oh and I so share that feeling with you.

Jun 30, 2011 03:57 PM #50
Rainer
466,433
Jeremy Wrenn
Winslow Homes - Youngsville, NC
C.O.O., Winslow Homes

Debbie, I just went to Craig's Classroom and found out about Inigma for a QR reader.  Holy cow that's a lot better than the QR reader I was using on my Droid previously.

Just wanted to put that out there, in case folks ask you for a tip on where to get a QR reader.

Jul 02, 2011 03:25 AM #51
Rainmaker
2,799,239
Debbie Gartner
The Flooring Girl - White Plains, NY
The Flooring Girl & Blog Stylist -Dynamo Marketers

Jeremy - Thx.  Believe it or not, I still need to install a QR reader on my phone.  I'm so pathetic.

Jul 02, 2011 09:26 AM #52
Rainer
466,433
Jeremy Wrenn
Winslow Homes - Youngsville, NC
C.O.O., Winslow Homes

Sure.  And at least people can get to you with QR codes.  You just can't get to them!  :)

Jul 02, 2011 09:47 AM #53
Rainer
3,376
michael saad
WorldLink Marketing - Cary, NC

Hunter, great question about YouTube content for smartphone users. Any time we engage in a project for our clients, we help them ascertain the needs and wants of their customers. I question whether a video is appropriate for mobile sites. There's no question whatsoever that video is (ideal) for full website experiences and helpful in marketing homes. But - I assert the basic info is required and requested in mobile experiences in marketing & selling homes:

  • Price
  • Special features/advantages/benefits - what makes this home unique?
  • Location? What else about the listing is desirable
  • Schools info
  • Setting an appointment

In closing - we all need to be mindful of smartphone user's bandwidth. If we're pushing video to their mobile device, we may cause them consume large chunks of their available bandwidth. The "unlimited data plans" are a thing of the past - which makes it that much more imperative that we create mobile-specific content to help our customers get the info they need in bite-sized pieces.

Jul 05, 2011 04:42 PM #54
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Debbie Gartner

The Flooring Girl & Blog Stylist -Dynamo Marketers
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