How important are MLS photos? Based on so many of the photos currently listed, one would think they aren't very important at all. Well, you can't believe everything you see. I certainly don't believe what I see when I look through New Hampshire's current listings.
Something to consider:
The majority of buyers (over 80%) look online AT PICTURES first, before calling an agent.
The majority of buyers (90%) can't visualize a room any other way than how it's presented.
One of my favorite Home Staging Consults, from a few years ago, is a great example of the power of MLS photos.
Prior to staging, this house was on the market over nine months, with very little showings and no offers.
After staging, and updating the MLS pictures, the house had two offers in three weeks.
The "Before" photos on the left are actual MLS photos used prior to staging...
This was a pretty basic Home Staging, using mostly what the homeowner had (bedding was the only thing brought in)...but it made a huge difference in the perceived value of the house. Not only was it more visually appealing in person, the new MLS photos were more appealing...and they got the attention of potential buyers!