I have been poking around in Google+ since last night mostly trying to think about what is different and how it could be beneficial to real estate agents. Because it is still a fairly new product, I won't do a full analysis, but one thing did catch my eye.
In my last post, I gave the following list of conversation types:
- Advertising allows you to send your message out to the world where people will see it. You can't see what those people think.
- Facebook lets two people decide to connect. Those people can now have a conversation and see what each other think.
- Twitter lets you send your message out to the world where people (your followers) will see it. You can also see what anyone is thinking!
Google+ is combining a part of Twitter and part of Facebook with their incoming feature. Most of what people see in their stream in Google+ is very similar to Facebook. If two people both have each other in circles (Google+ version of following) then the things they say and share will show up in your stream. However, consider the following scenario:
- Bob wants to share something with John
- John doesn't follow Bob
Twitter makes this easy because you can simply @ reply (say 'at reply') someone and they will see your message. Google+ puts these types of notifications in the Incoming area.
Like I said, it is too early to know how this new dynamic will impact the way people interact, but it is something to keep an eye on and may have very real implications for real estate agents.
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