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Can You Be Yourself on Social Media?

Mortgage and Lending with LeaderOne Financial Corporation 193265

Can you be yourself on social media websites such as Twitter, Facebook and LinkedIn?

I sure hope so, because I've made a point of it for quite some time now. So often I see personal facebook pages that seem to display nothing but listings and mortgage loan programs. I'm certain these items are of value to a person's business. I am after all, a partner at LeaderOne Financial Corporation; a mortgage lender. I do post items that I feel will be of importance to my clients, business partners and employees. However, I still have friends out there and social media is a great way to keep in touch! I really don't want to manage more than one Facebook or Twitter account, nor do I want to water down my personality in order to impress the public. So, what is the answer? Sure, I have a business fan page, but I tend to market my office on there completely separate from myself as an originator.

The answer for me is simply to be myself. I think people are aware that we have lives outside of work. I also believe that our friends are aware that we have business lives. There was a point in time that I had "groups" set up on facebook and hid certain posts from friends and others from my business associates. However, I have completely changed that tact. I no longer have my contacts categorized into "friends" and "business". I have decided that I have a unique opportunity. I am not running for public office, so I have no need to be "politically correct". Before the advent of social media, I always made it a point to work with people I like. I am a military veteran and have many friends who are either active duty, retired or prior military. I do a lot of VA loans and can comfortably say that I'm an expert on the topic. I very often post VA Mortgage related articles and they are read by industry professionals and laymen alike. Then again, I'm also a fan of Tosh.0, UFC, NFL Football and College sports. I like to make political commentary as well. I like to laugh and rather enjoy making my friends and family members laugh. I never go too overboard, but I'm not afraid to make a tongue in cheek comment from time to time. I'm simply not afraid for my business associates to know what I'm about outside of the office.

A good friend of mine who is a motivational speaker and CEO of a business consulting firm came up with a theme for this year in business called, "Care Enough To Be Unreasonable". For me this means that being a professional and knowing that I am quite possibly the best option for a mortgage for my friends and family members, I make sure they have the same opportunities to take advantage of my knowledge of the industry as my clients and referral partners. There is a tremendous cost to working with the wrong company. Some friends may not like seeing my business posts and they're free to ignore them. Some business folks may not enjoy my reposts of adult humor, but they can also ignore what they don't like. Some may even "unfriend" me. I think that's okay. We should all strive to play well with others. After all, the real estate and mortgage industry is a smaller sandbox than people would think. However, we spend far too many hours working to not enjoy it.

I truly love what I do and I work very hard to be good at it. I enjoy the people I work with and most of my business relationships ultimately become friendships. I'm not one to sell a bill of goods. What you see is what you get and I'm not going to change that any time soon.

Jeremy P. Stump - Assistant Vice President

LeaderOne Financial Corporation- Colorado


Twitter: http://www.twitter.com/jpstump

Facebook: http://www.facebook.com/jeremypaulstump

Business Page: http://www.facebook.com/leaderonecoloradosprings


Comments (32)

Teresa Tedder
Carolina Realty of Wilkes Inc - Wilkesboro, NC

I totally agree with you!  Im glad you made this post.  Often times I wonder if I am too personable on facebook since I also put my listings on there!  Then I realized that there isnt anything "wrong" with me to the point that if Im just myself will harm my business!

I wouldnt use profanity or be rude because I think it is unprofessional (even though in real life I will sometimes let a bad word slip or have a bit of road rage!!!!) but I dont feel that being yourself constitutes airing your dirty laundry or letting people see things that are better left in private.  I will be myself but I will also save parts of me for the people in my life that Im most comfortable with.

Jun 30, 2011 09:58 AM
Larry Bettag
Cherry Creek Mortgage Illinois Residential Mortgage License LMB #0005759 Cherry Creek Mortgage NMLS #: 3001 - Saint Charles, IL
Vice-President of National Production

Jeremy....you can...you should....you need to be.  If I drive people away...so be it, but I'd rather work with likeminded people.  Rude???  Never, b/c I don't live that way!  But transparent and myself.....you bet!

Jun 30, 2011 10:30 AM
Maggie McFarland
RE/MAX Pearland - Maggie McFarland - Pearland, TX
Pearland Realtor, Homes for Sale in Pearland Texas

I make it a point to post both business and community events as well as light conversation. I try to keep parts of my life private though (there is somethings that need not be aired out on social media).

Jun 30, 2011 10:53 AM
Sandy Acevedo
951-290-8588 - Chino Hills, CA
RE/MAX Masters, Inland Empire Homes for Sale

So did you get rid of your business page and just have the personal one?

Jun 30, 2011 11:16 AM
Jerry Murphy, CRS, SRES
Long Realty West Valley - Anthem, AZ
Anthem, Phoenix, and Scottsdale AZ Real Estate

I agree Jeremy.  I find business only posts quite boring.  And I think most people on sites like Facebook just tune those things out.  Now LinkedIn is a different story.  It is a more professional site.  So I would not post personal items on that site, strictly business.  Because that's what people expect there.  Good post and best of luck to you.

Jun 30, 2011 01:37 PM
Eric Michael
Remerica Integrity, RealtorsĀ®, Northville, MI - Livonia, MI
Metro Detroit Real Estate Professional 734.564.1519

Jeremy, if I can't be me, who can I be? Jared Christiansen (#10) could be an option, but so would other cool people. I do what I do. Some people like it, few don't. If I step up the language a little or post a video that isn't to my peeps likings, so be it. I'm me and that's what you get. Then again, maybe I should ramp up my business page and play the game. Who knows.

Jun 30, 2011 01:52 PM
Gay E. Rosen
Julia B. Fee Sotheby's International Realty - Larchmont, NY
As Real as Real Estate Gets!

Jeremy - wishing you the best. G

Jun 30, 2011 01:58 PM
Shannon Jones
The Shannon Jones Team - Long Beach, CA
Long Beach CA Real Estate

Jeremy -- I agree with you wholeheartedly. I have professional and personal contacts all mixed up on Facebook. Overall I try to stay positive, though I may occasionally kvetch about a short sale lender (who could blame me for that?)... I just remember when writing something -- Is this something I'd be OK with my mother seeing? And is this something I'd be OK with my worst enemy seeing? And if the answer is yes to both, then it's probably OK...

Jun 30, 2011 02:12 PM
Susan Gaieski
Water Pointe Realty Group - Jupiter, FL
Director for Social Media & Technology

Jeremy, thanks for sharing.  It's good to get things out in the open.  You have to mix a little business and pleasure but in Facebook - your friends or business associates are your livelihood.  Great post.

Jun 30, 2011 02:16 PM
Joy Daniels
Joy Daniels Real Estate Group, Ltd. - Harrisburg, PA

I can be myself- anyone can check my facebook and twitter posts and I have confidence that I am true.  :)  No worries!  I am okay with mom seeing anything.

Jun 30, 2011 02:31 PM
Louise Thaxton NMLS 69996
Fairway Independent Mortgage Corp Louisiana NMLS#2289 Equal Housing Lender - Leesville, LA
Military Mtg Specialist - 866-960-9115 VA FHA USDA

Yes, I agree with you!  People want to do business with people they like!  and on Social Media I think it is important that we "keep it real" - Love the blog -thanks! 

Jun 30, 2011 04:17 PM
Vince McEveety
Gilleran Griffin Realty - Sherman Oaks, CA

nice post

great thoughts and thanks for sharing your insights

congrats on the featured status


Jun 30, 2011 04:18 PM
Mike Mayer
Mike Mayer, Broker/Owner - i List For Less Realty, LLC - Lafayette, LA

I believe folks seem to connect with those that are accessible and down-to-earth as long as doing so doesn't find you in compromising positions or dancing on tables.

Jun 30, 2011 07:55 PM
Jeremy Stump
LeaderOne Financial Corporation - Colorado Springs, CO
Your VA Home Loan Expert
Sandi, I still have my office page that I use to drive business to this who work for me. However, I find that it doesn't get half the response that my personal page does. I believe that has much to do with the human face and personality rather than a company logo.
Jul 01, 2011 01:24 AM
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

I think you can be anything you want to be online....that being said, I would spend some reflecting time on what you want to be..good post and thank you Leaderone...this is commenter Richie one.....over and out

Jul 01, 2011 03:04 AM
Sherri Berry
Reliant Realty, Murfreesboro - Murfreesboro, TN
Murfreesboro TN Homes & Real Estate

I couldn't agree more!  There is so much about not posting personal things on our facebook pages and worrying about who sees it.  I post more personal "me" things on facebook than business.  I want any potentail clients who would contact me because of facebook to have a true picture of "me" and not just a professonal no personality listing page!

Jul 01, 2011 05:03 AM
Tammie White, Broker
Franklin Homes Realty LLC - Franklin, TN
Franklin TN Homes for Sale

I'm with you. Besides it's too difficult to separate our business lives from our personal lives.

Jul 01, 2011 05:13 AM
Andrew Mooers | 207.532.6573
Northern Maine Real Estate-Aroostook County Broker

How to utilize the media streams. Many still feeling their way along. You should be the same on line as when we sit down at a local diner and have a lunch, talk, share and care. Otherwise, you are an actor, a very good turn it on on line, but behind the scenes, watch out. Like people, social media experiences are different.

Jul 01, 2011 05:22 AM
Praful Thakkar
LAER Realty Partners - Burlington, MA
Metro Boston Homes For Sale

I find no reason why one should be oneself on their PERSONAL page - whereas business page goes, it is altogether a different story. You do not want to be in Pajama picture on your business page. Drawing a line between the two is very very important.

Jul 01, 2011 06:16 AM
Daniel Bowman

I think it's important to let your Personality come through.  Being yourself is what draws people to want to get to know you and do business with you.  At the end of the day Social Media should be SOCIAL.  Mixing work with personal is great and it becomes more natural.  When you are able to bring work and business together - it becomes Natural - and we all like to work (and be friends) with these people.   Be yourself, drive your business forward, and most important Have Fun.


Thanks for your post Jeremy and have a great 4th of July Weekend.



Jul 01, 2011 07:10 AM