PUTTING YOUR "LOCAL KNOWLEDGE" TO WORK FOR YOU: ...How To Make It Work And Why It Will Create More Business!

By
Real Estate Agent with Douglas Elliman Real Estate 30HA0800896
https://activerain.com/droplet/dpD

PUTTING YOUR "LOCAL KNOWLEDGE" TO WORK FOR YOU: ...How To Make It Work And Why It Will CreateTARGETING YOUR NICHE AREA More Business!!!

On May 24th I wrote a blog post called: "YOUR "NICHE AREA" INFORMATION.....A Business BUILDING BLOCK To Create More Business?

In that post I made a point of getting your local information out there to your sphere of influence. Nothing makes YOU stand out BETTER in your market than the ability to inform.

THREE KEY POINTS THAT I MADE IN THAT POST:

  1. Buyers always want to feel like they are on the "inside" of the best informed about their new neighborhood!--They want to know why it is the best place to live. 
  2. Local information builds on itself until a buyer knows so much about a given area that it is just a matter of time before they buy a house there!"
  3. Information about an area is like a building block. Think about it as a stepping stone to success.

In this post I  want to offer you even more information and good suggestions for using your local knowledge as a way to gain better access to buyers and sellers. In this post I will try to convey to you the important awareness ofwhat Local Knowledge will do for you and your business; I will lend some of my own ideas to you to help in that endeavor. Here are the "how-tos" and the "whys" of informing the public with Authority

BUILDING BLOCKS FOR YOUR LOCAL MARKETAUTHORITATIVE  LOCAL KNOWLEDGE WILL:

  • BUILD RAPPORT--Rapport is a necessary professional interaction that is needed to build trust in your buying and selling public.
  • Establish you as the MOST knowledgeable professional that you need to be in your area.
  • Give YOU a reputation as the most informed agent. YOU will be the first agent in the mind of a buyer or a seller when it comes time to buy or list their home.
  • GIVE you the needed confidence that LOCAL knowledge affords a "Local Expert". YOU WILL have the AUTHORITY needed to approach your buyers and sellers with the stature of a well informed, top agent in that area.

BUYERS AND SELLERS have a better feeling about who it is that is working with them and the handling of their property. Through using your local knowledge, your clients will feel they are in the best hands available to them.

  • Current LOCAL market reports help you to build the authority needed to reflect your hands on knowledge of what is happening in the local real estate markets.
  • HEADLINE the trend that you see unfolding...Keep it simple and to the point!
  • Words like: "Vibrant Market Activity" or "The Old Slog of Slower Sales" can make a headline stand out.

HOW YOU CAN MAKE IT WORK FOR YOU:

NOW, it is all well and good that you know how local knowledge is the magic "building block"; it is another whole matter to try to put the description down in words so that the public will want to read it.

GOOD LOCAL INFORMATION USED TO BUILD BUSINESSWhen you have gathered all the information that is interesting and even intriguing to the public, you must make it irresistible to read--most articles that are written about an area take the approach of a "review" of the facts. This may work well for a restaurant review but not so for a meaty article on a place you want to make irresistible to a potential homeowner. You WANT them to know everything about the area they may choose to live in. You WANT your buyers to experience it too and the best way to avail yourself of valuable information is in your description through your writing. Colorful, authoritative writing is the answer.

  • GOOD CONTENT is the basis for all good writing--we have all heard this over and over again right here on ActiveRain. Providing interesting and good local information is the best way to build your business. If you have found a place, a park, a museum, a gallery or anything that hits a note of real local pleasure---let the world know; let your client base know how much fun and how much history or local culture you may find here! If you have had fun and real pleasure in your experience of a place or a park or other local entertainment--go there, to that place you were when you first experienced it. That is where you will find the right words to take your readers to the same spot.
  • USE LOCAL COLOR; that is, describe the place and it's surroundings in a colorful way: "Green grasses flow beside the pathway, making your walk one to remember"...a simple statement that is not just: "there is a walk-way leading to the spot". Another one: "White sand stretches into the distance, meeting the deep blue of the ocean"....instead of: "Atlantic beaches are the most beautiful in the nation". Both are true and both will work; adding color makes them come alive to the reader. 
  • BUYERS LOOK FOR THE RIGHT "PERSON" TO WORK WITH; NOT THE "RIGHT COMPANY". Once a buyer decides to buy, they are on the hunt for the right agent to work with. If an agent is well-armed with local information it becomes a lot easier to select that agent.
  • It just might be that the area information you provide will be the trigger to make a buyer act sooner rather than later.

I have had many buyers contact me because of my blog posts---and I have taken many a listing from a contact after a seller read one of my posts---it really works!!

"Building blocks" of local information are the best tools you can find for the potential client base out there. Home buyers and home sellers are on the Internet increasingly if they are looking to buy or sell---"Where is that right person for me; the RIGHT AGENT to look for the right access to the area where I am selling or buying a home?"...That is a basic question that is held in the mind of serious buyers and sellers. No one is looking for a "company" necessarily; no, they are looking for the "connection", the "expert" in the area in which they want to buy. They are looking for the best agent to work with and they are serious when they are at that stage of looking!

DON"T LOSE SIGHT OF THIS FACT......

WRITE WITH THIS IN MIND AND WRITE AUTHORITATIVELY--YOU WILL HAVE A TREMENDOUS OPPORTUNITY TO CREATE MORE AND BETTER BUSINESS FOR YOURSELF.  

 

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Re-Blogged 1 time:

Re-Blogged By Re-Blogged At
  1. Winston Heverly 08/16/2012 01:02 PM
Topic:
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Location:
New York Suffolk County Southampton Southampton Village
Groups:
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Tags:
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Rainmaker
494,924
Paula Hathaway, REALTOR, LBA
Douglas Elliman Real Estate - Southampton, NY
...The Most Informed Agent In The Hamptons!

Jean: Good luck with building youor "Niche" business--it will work if you focus on it too--I found that out and it has paid off big-time!

Jul 21, 2011 03:24 AM #70
Rainmaker
147,142
Carol Barron Cross
SUNFLOWER HOMES & EQUESTRIAN LLC - Palm City, FL
Sunflower Homes & Equestrian LLC

Thanks for the information. Enjoyed your blog. Learned lots. Thanks you.

Jul 31, 2011 03:56 AM #71
Rainmaker
494,924
Paula Hathaway, REALTOR, LBA
Douglas Elliman Real Estate - Southampton, NY
...The Most Informed Agent In The Hamptons!

Carol: Thank yu for reading---hope you can use the information and benefit from it too! Good luck....

Jul 31, 2011 10:10 AM #72
Rainer
72,152
Michelle McCarthy
Berkshire Hathaway - Tiburon, CA
Experienced Realtor Call 415-279-5329

Well said! I watched a realtor develop a neighborhood with consistency, quarterly letters, baseball and football schedules and other mailings. After about 10 years I saw her grow and grow and now she is the go to person. Her marketing and writing was done right and it didnt matter what broker she was with at all. It was her. She made herself valuable in this neighborhood because she knew everything she could about the homes and area. 

I started marketing and door knocking my neighborhood about 4 years ago and consistency is key. I know door knocking sounds prehistoric but i love it and got me 4 listings. Also, I have known many of these people for a long time so always nice to visit. Joining my neighborhood association also helped connect with knowing whats going on here. 

Thanks for your blog. Great tips.

Aug 01, 2011 05:46 AM #73
Rainmaker
494,924
Paula Hathaway, REALTOR, LBA
Douglas Elliman Real Estate - Southampton, NY
...The Most Informed Agent In The Hamptons!

Michelle: Well done! That sounds like you are really plugged into your niche area! Good luck as you develop your skills too! 

Aug 01, 2011 08:06 AM #74
Rainer
310,014
Mark Artesani
Keller Williams Realty - Fountain Valley, CA
Huntington & Newport Beach, Fountain Valley Homes

Paula, Thanks for the tips I am working on building a niche. I will build on your suggestions

Aug 16, 2011 01:24 AM #75
Rainmaker
494,924
Paula Hathaway, REALTOR, LBA
Douglas Elliman Real Estate - Southampton, NY
...The Most Informed Agent In The Hamptons!

mark: Great---good luck with your new approach...it will work if you put your very best efforts into it! Niche marketing is the most rewarding type if you get into the grove!

Aug 16, 2011 02:12 AM #76
Rainer
181,841
Tatyana Makarov
Coldwell Banker Residential Brokerage - South Windsor, CT
Your Greater Hartford Area Realtor

I couldn't agree with you more, Paula.
Thank you for your post.

Aug 16, 2011 08:25 AM #77
Rainmaker
494,924
Paula Hathaway, REALTOR, LBA
Douglas Elliman Real Estate - Southampton, NY
...The Most Informed Agent In The Hamptons!

Tatyana: ..and thank you!

Aug 16, 2011 11:45 AM #78
Rainer
5,545
Kara Norton
Keller Williams Realty Olympia - Lacey, WA

Paula, thanks for the great information!  I am working on this type of approach as we speak to see how it works! 

Aug 18, 2011 11:11 AM #79
Rainmaker
494,924
Paula Hathaway, REALTOR, LBA
Douglas Elliman Real Estate - Southampton, NY
...The Most Informed Agent In The Hamptons!

Kara: Good luck with your new approach...I am having so much fun with the new print ad that I am working on--hope to have a major "editorial" page ad with my new listing (new construction) and a Q ad A about the local real estate market here...everybody has an interest in how things are going here; this way I make a statement in keeping with my "Local Expert" theme!

Aug 18, 2011 01:08 PM #80
Rainmaker
226,084
Michelle Finnamore
Toronto GTA, Alliston, Newmarket - Vaughan, ON
Preparing your property for sale

Hi Paula, I have come back to read this post more than once. It's filled with gems of knowledge and will certainly have a golden impact on the results that I get with my contact with the community. Thank you for such a detailed outline for success.

Aug 20, 2011 03:10 AM #81
Rainmaker
494,924
Paula Hathaway, REALTOR, LBA
Douglas Elliman Real Estate - Southampton, NY
...The Most Informed Agent In The Hamptons!

Michelle: You are more than welcome! I hope some of these things help you to enrich your "Local" recognition! Keep up the good work and I look forward to reading what you post about your niche business.... 

Aug 20, 2011 03:40 AM #82
Rainer
73,426
Amy Robinson
London Pierce Real Estate - Scottsdale, AZ
Realtor, Scottsdale Arizona Homes For Sale

Hi Paula, I really liked your post.  You are a really great writer.  I am new to AR and I will watch your posts for more good things to come.  Thanks!

Aug 21, 2011 04:29 AM #83
Rainmaker
494,924
Paula Hathaway, REALTOR, LBA
Douglas Elliman Real Estate - Southampton, NY
...The Most Informed Agent In The Hamptons!

Amy: Hi and welcome to ActiveRain! This is such a great place for Newbies--you will learn a lot from all the great members here--they like to share it too! If you have time to read my latest blog post "How Do You Measure Your Success?" please do--I would love to see what you think too! It got featured so that must mean something...:)

Aug 21, 2011 04:45 AM #84
Rainer
143,401
Sandra Scott
DPR Realty - Payson, AZ
REALTOR of Choice! Payson, Pine & Strawberry, AZ

Paula,

Great information.  I'll use some of your tips in my next post.  Thanks.

Aug 22, 2011 05:59 PM #85
Rainmaker
494,924
Paula Hathaway, REALTOR, LBA
Douglas Elliman Real Estate - Southampton, NY
...The Most Informed Agent In The Hamptons!

Sandra: Good luck with the ideas here---I have found that the more I incorporate the things that I mention such as alternating good solid data with interesting, colorful (Lots of pictures) local information the better the results.

Aug 23, 2011 12:07 AM #86
Rainer
16,139
Norma Wall
North Point Realty - Plano, TX
Broker, Plano, Frisco, Allen, McKinney Texas

Paula, thanks for the great info - I hope to connect with a new audance and appreciate your insights.

Sep 04, 2011 12:01 PM #87
Rainmaker
273,520
Wayne B. Pruner
Oregon First - Tigard, OR
Tigard Oregon Homes for Sale, Realtor, GRI

This is good info ... and very well written. I can always use new motivation. Thank you.

Sep 25, 2012 12:25 AM #88
Rainmaker
494,924
Paula Hathaway, REALTOR, LBA
Douglas Elliman Real Estate - Southampton, NY
...The Most Informed Agent In The Hamptons!

Norma: Good--I hope you can use the information here. Good luck with your local blogging efforts.

Tigard: Please use the information as much as you want to...I find it extremely advantageous!

Sep 25, 2012 03:26 AM #89
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Paula Hathaway, REALTOR, LBA

...The Most Informed Agent In The Hamptons!
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