If your real estate business isn't all it can be, here are some important questions to ask yourself.
- Do you consistently work a full 40-hour week at real estate?
- Have you mailed out or used all of the marketing materials you have purchased in the past year?
- Do you let more than an hour or two go by before returning emails or voicemails on a regular basis?
- Have you taken a class within the past six months toward a Realtor designation such as GRI, ABR or CRS?
- Do you go onto your MLS daily to see what is happening with new, pended, sold or expired listings?
- Have you visited a new home subdivision this month to update yourself on new homes in your area?
- Has it been more than 3 months since you have called your past clients?
- Have you talked to your current buyer clients or sellers this week?
- Have you worked for price reductions on listings that have been on the market for more than 60 days?
- Have you actively done any type of prospecting within the last six months?
Now if you are happy with your level of production then it doesn't matter how you answered those questions. It might matter to your Broker, but that is between the two of you.
If you are unhappy with your level of production and answered no to even one of those questions, then you have a serious problem. Too many agents just want to sit around and complain about the market or their lack of production without taking any real responsibility for their own business.
Brokers are here to help their agents, but the agents have to first want to help themselves. If paying your bills and providing for your family won't motivate you, then maybe you are in the wrong business. If you feel lost and don't know what to do, ask your Broker to help develop a business plan. If they won't help you, then find a Broker who will or ask the other members of Active Rain to help.
It doesn't take a lot of money to be a success in Real Estate, but it does take a lot of work. Stop complaining about how bad things are and take a proactive step to make your business better. There is no shame in failure but there is shame in not trying.