Our company built a parade float for the Peoples Parade for the 4th of July in our town of Carrollton, Georgia. We went with the theme of "Backyard Bar-B-Q. We had a playhouse on the back of a 24’ trailer. We had agents to build a picket fence, agents who painted. We then put down green indoor/outdoor carpet for the grass, a kiddie pool with agents kids and a grill with a friend cooking real burgers. We passed out small American flags with our company name on the stick, patriotic wrapped bubble gum, branded jar openers and small branded Frisbees. We won 1st place in the small business category! I am so proud of our team.
Now, the real work begins. The parade is a huge advertising splash. There were probably 7 – 8 thousand people along the parade route. It was a great opportunity to make a statement that our company is here and we are a strong, independent real estate company. I am constantly challenging our agents to be over the top with excellent service. Our advertising is only worth it if we can deliver!
I’m grateful to all who participated in the parade – because in the end I felt like we found favor with the people among whom we work and live. That can turn into listings and buyers who need our services. That makes the hard work worth it.