How to Write a Catchy Blog Post Title that POPS

Real Estate Technology with Imagine WOW! Digital Marketing Agency

write great blog post titles Blog post titles are powerful. They are the deciding factor between a widely read article and one that dies an immediate death.

The cold hard reality is that no matter how great your blog content might be, if you don’t come up with a catchy title, your article may never see the light of day.

Why a Catchy Title is SO Important

Think of your title as the front entrance sign to your business. Do you want a flashy sign that drives traffic to your blog or a lackluster sign that encourages those who might have been interested to keep on moving? I can’t imagine the jury is out on this one.

To maximize blog traffic, you need to write not only alluring and persuasive blog titles to entice customers to click on your post, but also keyword rich titles that will give search engines the ability to find you.

So what exactly does that mean?

Your Blog Title Should Have 4 Goals:

  1. Pique curiosity and create excitement
  2. Spell out the purpose of your article
  3. Give a reason to take immediate action

It’s the why, what and how of your article.

Your 4th Goal | Why Keywords Matter

While content is still King, keywords are the reigning Queen of your blog. Keywords are the words or phrases that people are typing into search engines when looking for information on a specific topic.

In essence, keywords are how your clients will find YOU!

Keywords are also an inexpensive way to find out what your potential clients are looking for.

Let’s take a look at an example: If you are writing a post on the “Top Mistakes Sellers Make,” the consumer might type in “what mistakes do home sellers make” or “top mistakes home sellers should avoid.”

This is why it’s important that you use words or phrases in your title that:

  • Your client would actually type into a search engine i.e. Are they looking for just a Realtor® or a “Colorado Springs First Time Homebuyer Realtor® Specialist?”
  • Would not be used by every blog on the web (that accounts for the hyper local and very specific keyword phrase above)
  • Would also be used throughout your post

If you can create a blog post title that grabs readers attention and is search engine optimized then you’ve hit the lottery! Just make sure that your keywords are relevant to your post.

This is crucial for two reasons:

  1. There’s nothing worse than reading a blog that has nothing to do with the great headline you just clicked on.
  2. The more specific your keywords are to your websites overall content, the better your search engine rankings will be.

Start your research with these free keyword research tools:

Don’t Forget!

Do your research first and determine how people are searching for that particular subject before you finalize your blog article and title.

If you want to learn more on how to effectively use Keywords, Active Rain has a fantastic weekly class on SEO Blog Training. Whether you are new to blogging or just need a refresher on how to best optimize your blog posts, this class will get you up and running!

Comments (67)

Beth Paterson
Reverse Mortgages SIDAC, LLC, NMLS #1790592 - Saint Paul, MN
CRMP, NMLS #342859

Great info!  Thanks for sharing, Rebekah.  I have found key words to be critical!  One more tool I use is "Headline Analyzer"  It's great for checking to see the "emotional marketing value" of your headline.  And it's free. 

Jul 06, 2011 07:42 AM
Rebekah Radice
Imagine WOW! Digital Marketing Agency - Burbank, CA
Social Media Marketing, Coaching & Training

Thank you Sandi!  How is Facebook coming along?  I hope my answers helped!

That is incredibly kind of you Dave!  Maybe I need to hire you as my marketing & PR man.  Hmmm...whatta think?? :)

There's always that next one isn't there Steve?!  As a blogger, coming up with catchy titles just never ends.

Thank you Barbara - that's awfully nice of you!

I am going to find that book now Rob.  I'm an avid reader and that title has my attention already.  I will thank you in advance for the advice!

Thanks for checking out the title and the content Karen! ;)

Jul 06, 2011 07:51 AM
Shannon Jones
The Shannon Jones Team - Long Beach, CA
Long Beach CA Real Estate

Rebekah, this is such good advice. I've written a couple blog posts that nobody looked at and in thinking about why, I'm pretty sure the title had something to do with it.

Jul 06, 2011 08:29 AM
Jim Poole
Tampa, FL
Zero Down, USDA Purchase Loans, FHA 203(K) Rehab & VA Streamline Loans

50 comments and still going. Excellent information for everyone who blogs and who wants results. I also recommend SEO Training at Active Rain University On-Line for fellow Rain Makers.

Jul 06, 2011 08:50 AM
Christine Donovan
Donovan Blatt Realty - Costa Mesa, CA
Broker/Attorney 714-319-9751 DRE01267479 - Costa M

Rebekah - I know catchy titles are important, and yet it's not as easy as some might think.  I've missed some of the these tools and am off to investigate.

Jul 06, 2011 12:29 PM
Samson Properties - Bowie, MD
I don't make promises.I deliver results.SOLD HOMES

I agree with Christine Donovan.  It is not easy. But I will definitely work better on improving my titles and content of my blogs. My work is never done. Thanks for sharing. Great post.

Jul 06, 2011 02:54 PM
Maya Swamy
Funds Available - Long Beach, CA
Ph.D. Long Beach, CA -

Great post. I have been totally remiss in structuring my titles and I should know better. Will work on that from here on. Thanks.

Jul 06, 2011 02:55 PM
Adam Mallory
eBroker Real Estate 619-566-ADAM - San Diego, CA
Broker, ABR, e-Pro

Great post Rebekah!  I always struggle with the title more than the blog itself.  Thanks so much for the links for Google tools, I'll check them out soon!

Jul 06, 2011 08:32 PM
Mike Yeo
3:16 team REALTY - Frisco, TX

Really great post Rebekah. Those google tools really help with finding out what key words should be use to yeild results.

Jul 07, 2011 06:23 AM

thanks for this post..its really great..maybe you should also visit



Jul 07, 2011 08:20 PM
Victoria Stankard
Get Found Now - Tampa Palms, FL

Missed this one somehow. Caught it on Tammy's reblog today after writing my own post about how to title a post to win the affections of People (first) and Google. Good job!

Jul 09, 2011 11:05 AM
Tammie White, Broker
Franklin Homes Realty LLC - Franklin, TN
Franklin TN Homes for Sale

I always struggle with this one. I want a catchy title but I also want it to be keyword rich. Sometimes that seems like an oxymoron.

Jul 10, 2011 03:44 PM
Lee & Pamela St. Peter
Berkshire Hathaway HomeServices YSU Realty: (919) 645-2522 - Raleigh, NC
Making Connections to Success in Real Estate

Rebekah, I'm so trying to catch up on some behind reading and so glad Richard pointed out this great post.  I've bookmarked and will share the link as so many folks ask about this so often! 

I love the tools you recommend to check those keywords too.  A very important step that we sometimes forget... 

'Is anyONE Googling that'?

Jul 12, 2011 02:37 AM
Robert Bob Gilbert
Berkshire Hathaway HomeServices Anderson Properties - Katy, TX
Your Katy TX ( West of Houston) Real Estate Expert

Thanks for the advice. Pamela above comment sent me the link to your post. I need help with titles.. I will study what you said and see if it helps.. Thanks again..

Jul 15, 2011 04:58 AM
Aida Pinto
Independent Real Estate Broker - Los Angeles, CA
Real Estate Broker (562) 884-6196

I just found this post and wanted to thank you for the's just what I was looking for.


Jul 17, 2011 03:53 PM
Virginia Gardner
Roy Wheeler Realty Co. - Charlottesville, VA
Realtor, Charlottesville, Serving Central Virginia

This is an excellent post, Rebekah.  It's the one thing I know I am lousy at , aside from speaking grammatically correct :-)


Jul 19, 2011 03:23 PM
Kristin Hamilton CA REALTOR
Berkshire Hathaway California Realty - Beaumont, CA
(909) 557-6966- Specialize 55+ Communties Banning

Great information. I have been reading Google AdWords for the past hour. I am so glad your article sent me there. Thanks so much for sharing.

Jul 21, 2011 03:26 AM
Susan Gaieski
Water Pointe Realty Group - Jupiter, FL
Director for Social Media & Technology
Rebekah. Great words of advise. It's tough trying to get featured and read and responded to. I will use your tips to improve my blogging strategy thanks
Aug 07, 2011 01:29 AM
George Fanucci - Los Altos, CA
Internet - Technology - Business - Solutions

Rebakah, You are giving away all the secrets!  Great post. Very concise and very good advice. This is one of the top five posts I have read on AR about blogging tips, among many hundreds.  Should be required reading for bloggers.

Feb 11, 2012 06:23 AM
Inna Ivchenko
Barcode Properties - Encino, CA
Realtor® • GRI • HAFA • PSC Calabasas CA

Love your blog posts. Even in 2015, all advice and information is still very valuable.

Apr 07, 2015 04:53 PM