My 11th Year HGTV "Decorating Cents" Anniversary

Home Stager with Reinventing Space

Julea Joseph HGTV Decorating Cents11 years ago today I was lucky girl in Minneapolis filming  HGTV's "Decorating Cents."  I woke up this morning and realized what an amazing milestone this was for my Interior Redesign & Home Staging Business! - Reinventing Space


I had just moved back to Chicago two weeks prior, and was so excited that had been given the opportunity to showcase my work on national TV and benefit my newly relocated business.  Along with fellow redesigner Jackie Davis,we had been asked by our design organization the IADA to participate in the filming.  At that time our association did all the "Interior Arrangement/No Cost Decorating" segments for the show. 


HGTV Julea Joseph ChicagoHGTV was just a budding cable channel and the production company Edelman Productions filmed many (and still does) many of the shows and "Decorating Cents" was their hit #1 HGTV show - So I felt very honored that I was filming.


We had just a blast over the next 4 days and although coached and counseled by Redesigners that had already preceded us, we were in for a big surprise on what went on behind the scenes of filming a TV show. Out little 5 minute segment took 8 hours to film.  From the hailed "Lighting Guy," that was by far the most important factor of setting the scene, to the segment producer Tara that ran things like a ballet choreographer, to the "Guys" on staff that moved, schlepped and carried all and any of the heavy furniture and accessories that we were Redesigning - To this day, I wish I had those guys on hand at all my makeovers.  From how to light a room, to how a space is seen on camera, to how to act and appear on camera,  I've carried what I learned those four days in everyone one of my projects and speaking engagements. 

I also learned that people didn't buy clearance Cashmere sweaters there and who the singer Pink was, because she was staying in our hotel.

Jackie and I just exchanged emails this am and promised to dig through our photo archives to find the pictures and VHS videos of our segments.  After 11 years,  I have still held in memory my mantle Issue lines: 

"Although this fireplace is large in stature, its mantle depth is narrow, which causes a real dilemma when accessorizing it.  Let me show you what I did..."


My First Place HGTV JuleaSo, thanks HGTV for giving me the opportunity 11 years ago!  Fast forward to 2011, and you can see my work on another HGTV show "My First Place" this Friday, July 8th  at 6pm.



Julea Joseph CLTVAnd since 2000, I've appeared on numerous Chicago-area TV segments from ABC, CLTV to WGN, and have two local cable shows I film every month - Who would of know? 







Since 1999, interior stylist Julea Joseph has owned Chicago area based interiors and home staging business - Reinventing Space. Your can see her work on HGTV or in the news giving homeowners expert insight on how to refresh, style and celebrate their space -Whether staging their home to go on the market, just settling in, or just in need of a change.

The Interior Stylist ProgramJulea also offers her expertise with mentoring and certification educational offerings to Realtors, Home Stagers and Interior Redesigners in the industry. Visit her site, or Interior Stylist Program. For more information or email her at

Reinventing Space on Facebook Julea Joseph on Twitter Tales of an Interior Stylist Blog


Comments (9)

Maria Tobin
Staged For Success - Huntersville, NC
I loved that show Julea and, particularly, that segment. I look forward to seeing you on "My First Place".
Jul 06, 2011 05:44 AM
Joanna Cohlan
Fresh Eyes For Your Home - Chappaqua, NY
Designing, Decorating & Staging Westchester Homes

I enjoy reading your advice and responses on Linked In and I look forward to seeing you on My First Place!  Thank you for your generosity!

Jul 06, 2011 10:24 AM
Shar Sitter
Rooms With Style - Minneapolis, MN
Home Staging and Redesign Minneapolis/ St. Paul, M
Congratulations to you from another Minneapolis girl! Best of luck and much continued success!
Jul 06, 2011 03:30 PM
Maureen Bray Portland OR Home Stager ~ Room Solutions Staging
Room Solutions Staging, Portland OR - Portland, OR
"Staging Consultations that Sell Portland Homes"

Julea -- You've done the staging and design world proud!  You should write a book about your experiences -- Let me know when it's published so I can get a copy  :-)

Jul 06, 2011 05:41 PM
Sandi Gerrard
Toronto, ON
What a great experience. Enjoy your continued success !
Jul 07, 2011 12:11 AM
Julea Joseph
Reinventing Space - Chicago, IL
Julea Joseph House Stager - Reinventing Space

Here's the funny thing about "Decorating Cents," I wonder how many people took training or decided on a new career because of that show?

Maria, I know, see above!

Joanna, I was speaking to another stager yesterday that needed my advice that is on Linkedin too - Love that site.

Shar - I love Minni, last time I film "Decorating Cents" I was in Duluth - Beautiful! Learned about wild rice harvesting and saw the famous conjoined twins in the airport getting yelled at by their Mother!

Maureen, OK you help.

Sandi - Thanks!!

Jul 07, 2011 01:21 AM
Julia Maher
Nestings: Connecticut Home Staging and Model Homes - Fairfield, CT
Connecticut Home Stager
...why not try for "Design Star"? I feel as if you are one...
Jul 07, 2011 05:10 AM
Julea Joseph
Reinventing Space - Chicago, IL
Julea Joseph House Stager - Reinventing Space
Sorry, that show gives me the creeps.
Jul 07, 2011 11:34 AM
Sharon Parisi
United Real Estate Dallas - Dallas, TX
Dallas Homes
We never know where life is going to take us! That's what makes it so exciting!
Jul 08, 2011 06:23 PM