How to Write a Catchy Blog Post Title that POPS

Reblogger Louise Thaxton NMLS 69996
Mortgage and Lending with Fairway Independent Mortgage Corp Louisiana NMLS#2289 Equal Housing Lender NMLS 69996

We have all heard that catchy blog post titles are powerful and can determine if your blog ever (as Rebekah says) "....sees the light of day..."! Thought I would share Rebekah Radice's blog - very informative! 

Original content by Rebekah Radice

write great blog post titles Blog post titles are powerful. They are the deciding factor between a widely read article and one that dies an immediate death.

The cold hard reality is that no matter how great your blog content might be, if you don’t come up with a catchy title, your article may never see the light of day.

Why a Catchy Title is SO Important

Think of your title as the front entrance sign to your business. Do you want a flashy sign that drives traffic to your blog or a lackluster sign that encourages those who might have been interested to keep on moving? I can’t imagine the jury is out on this one.

To maximize blog traffic, you need to write not only alluring and persuasive blog titles to entice customers to click on your post, but also keyword rich titles that will give search engines the ability to find you.

So what exactly does that mean?

Your Blog Title Should Have 4 Goals:

  1. Pique curiosity and create excitement
  2. Spell out the purpose of your article
  3. Give a reason to take immediate action

It’s the why, what and how of your article.

Your 4th Goal | Why Keywords Matter

While content is still King, keywords are the reigning Queen of your blog. Keywords are the words or phrases that people are typing into search engines when looking for information on a specific topic.

In essence, keywords are how your clients will find YOU!

Keywords are also an inexpensive way to find out what your potential clients are looking for.

Let’s take a look at an example: If you are writing a post on the “Top Mistakes Sellers Make,” the consumer might type in “what mistakes do home sellers make” or “top mistakes home sellers should avoid.”

This is why it’s important that you use words or phrases in your title that:

  • Your client would actually type into a search engine i.e. Are they looking for just a Realtor® or a “Colorado Springs First Time Homebuyer Realtor® Specialist?”
  • Would not be used by every blog on the web (that accounts for the hyper local and very specific keyword phrase above)
  • Would also be used throughout your post

If you can create a blog post title that grabs readers attention and is search engine optimized then you’ve hit the lottery! Just make sure that your keywords are relevant to your post.

This is crucial for two reasons:

  1. There’s nothing worse than reading a blog that has nothing to do with the great headline you just clicked on.
  2. The more specific your keywords are to your websites overall content, the better your search engine rankings will be.

Start your research with these free keyword research tools:

Don’t Forget!

Do your research first and determine how people are searching for that particular subject before you finalize your blog article and title.

If you want to learn more on how to effectively use Keywords, Active Rain has a fantastic weekly class on SEO Blog Training. Whether you are new to blogging or just need a refresher on how to best optimize your blog posts, this class will get you up and running!

 

 

 

 

 

Rebekah's Mortgage Grapevine (unashamed plug) provides insight, education and musings on anything from mortgage lending and real estate, to social media, marketing and all things relevant to your everday success! If you want to learn lots of cool things, have your thoughts provoked, AND be entertained, be sure to hit the SUBSCRIBE button to the right! 

 

Rebekah Radice | Mortgage Loan Originator

Want to know more about me?  Just Google Me! 

T: 719.387.1368 | Email: rebekah@rebekahradice.com | Website: http://rebekahradice.com |CO & NMLS Licensee: LMB100010938 & 288596 | Benchmark Mortgage dba Ark-La-Tek Financial Services, LLC | 12 E. Kiowa |Colorado Springs, CO 80903

 

FREE Marketing, Sales & Success Strategies for Colorado Real Estate Agents:

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Find Me Online!

Rebekah Radice FacebookRebekah Radice TwitterRebekah Radice LinkedinRebekah Radice Blog

 

Recent Articles from Rebekah's Blog

6 Ways to Drive Traffic to Your Website or Blog

How to Use LinkedIn to Generate Real Estate Business

What Happened to My Loan Approval

Top 5 Reasons You Should Blog on Active Rain

 

 

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Rainer
284,179
Christine Hooks
Pino Agency - Pennsville, NJ
Celebrating 25 Years in Real Estate!

Thanks for posting this one, Louise.  I had missed it. 

Jul 06, 2011 05:55 AM #1
Rainmaker
138,046
Steve Stenros
Poway,La Jolla,Del Mar,Mira Mesa,Carlsbad,Escondido,Temecula - San Diego, CA
CREIA MCI, ICC, ACI Home Inspector,San Diego

Thanks for re-blogging this one, Louise! I will go over to Rebekah's post and comment.

Jul 06, 2011 06:16 AM #2
Rainmaker
291,436
Rebekah Radice
Imagine WOW! Digital Marketing Agency - Burbank, CA
Social Media Marketing, Coaching & Training

Thanks for the reblog Louise!!  I''m so proud of all you have accomplished in such a short period of time on AR.  Keep up all of your great work for our vets!

Jul 06, 2011 07:13 AM #3
Ambassador
1,822,939
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

Louise. You just mentioned on my post that you wanted to be a "Thriller" in AR - if Rebekah is one of your role model/guides you're on the right track. She rocks.

Jul 06, 2011 02:10 PM #4
Rainer
162,464
Louise Thaxton NMLS 69996
Fairway Independent Mortgage Corp Louisiana NMLS#2289 Equal Housing Lender - Leesville, LA
Military Mtg Specialist - 866-960-9115 VA FHA USDA

@Rebekah - thanks for all your help!  You rock!

 

@Debb - I believe you are 100% right!  Will keep you posted on my "Thriller Status"!!!

 

Jul 07, 2011 09:22 AM #5
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Rainer
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Louise Thaxton NMLS 69996

Military Mtg Specialist - 866-960-9115 VA FHA USDA
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