Home > Blogs > Tammy Emineth > *Real Estate Marketing and SEO Content Writing*

Are you So Busy You Don't Have Time to Advertise Anymore?

By Tammy Emineth

Services for Real Estate Pros with Personal SEO - Website SEO and Real Estate Marketing

July 06, 2011 08:32 AM

Are you So Busy You Don't Have Time to Advertise Anymore?

I talked with a wonderful agent from ActiveRain today and she shared with me that she was now so busy she had neglected her continued marketing, even blogging. I can certainly see the dilemma. When you blog and market and advertise yourself so well there may [and usually does] come a time where you will get too busy to continue with the same marketing that got you the business in the first place!

So what do you do?

It's ok to take a break - FOR A WHILE

I mean, your current clients wouldn't want you sacrificing important time with them to market yourself to unknown potential clients. What would be the point?

You have to find your boundaries and know your limitations. Do you need 30 listings a month? (OK, maybe 30 closings would be nice) but you may be better off referring the occasional listing or buyer to a trusted colleague instead of sacrificing time with current ones.

Can you hire assistants?

Absolutely. You can even hire writers that simply keep up with local news and information on an occasional basis. Of course this is not as personal as you... but the occasional blog, article, press release or content page on your site can keep who you are in front of your demographic and keep that momentum coming.

Have you spent all your time designing, updating and maintaining your listings that you can't even show a house anymore when an impromptu client calls? These are things you can pass off to a virtual assistant or secretary.

The "Take-Away" is: Don't stop advertising. I am just as guilty in that when I get a big project under way I tend to stop focusing on advertising until it's done.

If you're blogging... you need to be doing it consistently. Again, it's OK to take a break - just don't let it be too big of a break that you find yourself in a dead office in 6 months time.

_____________________________________________________________________________

Personal SEO does localized blog posts, articles and pages for websites and blogs. Give us a call or email us if you need that much needed break in writing. Here are some examples of localized articles we have done:

Re-Blog

Comments(19)

Comment

Show All Comments

Sort:

Stephen Proski

Real Estate Kailua Kona, Hawaii - Kailua-Kona, HI

Real Estate Kailua Kona Hawaii

Tammy that is why everyone in our business needs a daily, weekly, monthly schedule of things they need to do to keep their business booming. Yes, we all get caught up with stuff and when you are out showing property, taking listings, living your life, stuff gets in the way of running your business.

My advise, develop successful routines and follow them or you will wind up with no business.

Jul 06, 2011 08:38 AM

Shannon Jones

The Shannon Jones Team - Long Beach, CA

Long Beach CA Real Estate

Tammy, it does seem as though there's a constant balancing act between pursuing new business and taking care of the business you've already got.

Jul 06, 2011 08:40 AM

Tammy Emineth

Personal SEO - Website SEO and Real Estate Marketing - Frenchtown, MT

Content Marketer, SEO Teacher, Website Fixer

Stephen, AMEN to that - having a plan, schedule, routine, something to keep you on track is certainly the way to stay on top of it all. (Can I schedule sick days in there too? ;-) )

Shannon - So right! Keeping one happy while gaining another.. Ahhh - we are the jugglers! :)

Thanks

Jul 06, 2011 08:43 AM

Anita Clark

Coldwell Banker Access Realty ~ 478.960.8055 - Warner Robins, GA

Realtor - Homes for Sale in Warner Robins GA

Blogging can be tough, especially when you are very busy. For me, writing around the same time each day (usually at night) keeps blogging part of my daily routine. I usually have a few posts in draft ready to go for days when I am too tired to touch the keyboard.

Jul 06, 2011 09:26 AM

Didi Doolittle

Slifer Smith & Frampton Real Estate, Eagle Office - Vail, CO

Vail, CO Realtor 970.232.8225

Thanks, Tammy. I fell off the blogging wagon a little while ago, and now that I'm back on I feel like it keeps the rest of my business in line as well. I'm a sucker for scheduling everything, so once I forced myself to schedule my blogging it's become a priority in my advertising time. Great reminder!

Jul 06, 2011 10:32 AM

Jody Moore

Blue Shirt Photography | SendOutCards - Lexington, KY

You always have to stir the pot. Never stop advertising or marketing yourself. Whether it is online or at the grocery store be professional and personable. If you seem happy others will want what you have.

Suggested :-)

Jul 06, 2011 10:34 AM

Tammy Emineth

Personal SEO - Website SEO and Real Estate Marketing - Frenchtown, MT

Content Marketer, SEO Teacher, Website Fixer

Anita, it's kind of like exercising. If we get in the habit then it's ok to eat that big meal (take a break) once in while because we've built up the momentum to go a little while. HA! :)

Didi - Thanks for the association! :) That darn schedule! Always keeps us going, doesn't it!? SO thankful for it!

Jody, or on facebook, right Jody!? ;-) YOu never know to whom you just may be advertising.,.. That is so true!!

Thanks!

Jul 06, 2011 10:48 AM

Louise Thaxton NMLS 69996

Fairway Independent Mortgage Corp Louisiana NMLS#2289 Equal Housing Lender - Leesville, LA

Military Mtg Specialist - 866-960-9115 VA FHA USDA

Tammy - you nailed it - it is all about BALANCE - yes, take a break - just not to long. Yes, need to advertise and blog - but take a break. And it IS a constant balancing act! Thanks for the blog!

Jul 06, 2011 12:16 PM

Lina Robertson

AMAX Real Estate - Springfield, MO

REALTOR® Serving Springfield, Nixa and Ozark, MO

Tammy - GUILTY! I immersed myself in my blogging and SEO attempts, and when the business began to roll in, it kept coming and coming, and now I am fighting to get back to the basics....the things that got me here.....blogging SEO. :) It also happens to be the part of the business that I love the most. If only.....

Jul 06, 2011 02:03 PM

Tammy Emineth

Personal SEO - Website SEO and Real Estate Marketing - Frenchtown, MT

Content Marketer, SEO Teacher, Website Fixer

Thanks Louise! We are jugglers, right?

HA! Lina, We are all ammo for our next blog! I LOVE IT!! Hope you're ok with it! :) We will stick with it if we know it works and we love it. Which I can tell you love it all! :) Thanks so much for today! Be chatting with you soon!

Jul 06, 2011 02:19 PM

Maya Swamy

Funds Available - Long Beach, CA

Ph.D. Long Beach, CA - fundsavailable.com

Great post emphasizing the importance of continual advertising and blogging. A good reminder that the guture too will come. It is nice to see you blogging again.

Jul 06, 2011 02:31 PM

Christine Smith

Buyers Brokers Only LLC - www.BuyersBrokersOnly.com - Canton, MA

Exclusive Buyer Agent & Attorney, Canton, MA

It's okay to take a day off of blogging here or there but I try to do it every day - so when I do take a break it is just a day & not longer. Ideally, I'd have some backups sitting in draft mode but am not there yet!

Jul 06, 2011 02:51 PM

Tammy Emineth

Personal SEO - Website SEO and Real Estate Marketing - Frenchtown, MT

Content Marketer, SEO Teacher, Website Fixer

Maya, Thanks so much. I try to keep it up with at least 3-5 blogs a week. So far so good :)

Christine, I think I have about 30 in draft - most seemed like a good idea at the time :P

Jul 07, 2011 01:19 AM

Markita Woods NMLS#196099

Fairway Independent Mortgage Inc. - Woodbridge, VA

Queen of Mortgages - FHA, VA, Conventional, USDA

Great post. I feel out of balance right now everytime I get super busy its great but my blogging does suffer. Hire a virtual assistant, or writers is on my to do list!

Jul 07, 2011 03:21 AM

Erika Rogers

Red Rock Real Estate ~ Southern Utah's Largest Independent Brokerage - Saint George, UT

St George Utah Real Estate & Relocation Specialist

Hi Tammy, thanks for the pointers. I wish I had 30 posts saved in draft mode-LOL I don't think that far in advance, unfortunately!

Jul 07, 2011 05:43 AM

Tammy Emineth

Personal SEO - Website SEO and Real Estate Marketing - Frenchtown, MT

Content Marketer, SEO Teacher, Website Fixer

Markita, it's like you feel frustrated you can't catch up for a moment. Hate that.. I have to take one thing at a time and not get overwhelmed.

Well, I just think of a topic... that's about all that's there.. just don't want to loose the idea.. but then I go back and realize I may have nothing to say about it!HA.. maybe just a facebook status worth.. lol

Jul 07, 2011 09:20 AM

Robert Vegas Bob Swetz

Las Vegas, NV

Hello Tammy and VB has found new ways of advertising compared to the years in the past, great post and ...

Your post has been featured at one of my favorite groups at AR ...

SELF HELP ADVICE AT ACTIVERAIN

Bgpic07302008080124_l

Vegas Bob ;o)

Jul 20, 2011 07:41 PM

Tammy Emineth

Personal SEO - Website SEO and Real Estate Marketing - Frenchtown, MT

Content Marketer, SEO Teacher, Website Fixer

Thanks Bob!! :)

Jul 21, 2011 01:29 AM

Inna Ivchenko

Barcode Properties - Encino, CA

Realtor® • GRI • HAFA • PSC Calabasas CA

I think, everyone has own way that works the best.

You just need to find it.

I just talked to my friend Realtor, he does not even a penny to advertise, he does not blog, or have a website....

but he is very heavy involved in creating relationship through Facebook, twitter, etc. People see his warm friendly personality and constantly refer business to him( mostly short sales). I was amazed with stories i heard from him.......and even more amazed that all ( ALL!) his business is a referral business.

Wow!

Mar 28, 2012 07:14 AM