Social Media Won't Help if You Suck!" - 7 Ways to 'Suck-Proof' Your Business

Real Estate Agent with Fathom Realty West Sound WA State 52404

social media won't help if you suck"Social Media Won't Help...

 ...if You Suck!"

 This post is the beginning of a series of articles I will be publishing and are based on a presentation I gave at ActiveRain's RainCamp here in Seattle.

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My name is Rich Jacobson, and I'm a real estate broker with Windermere West Sound over on the scenic Kitsap Peninsula, just west of Seattle WA. I've been an ActiveRain member since the summer of 2006, shortly after it launched. I also blog on several Word Press platforms, including,, and a community blog for our local newspapoer, Everyday CK. My twitter account is @KitsapAgent. You can find my virtual biz card HERE.

The title for my topic is "Social Media Won't Help If You Suck!" with the basic premise being this - that if your business execution, the way in which you perform your primary services, your attitude, your core fundamental business model and principles of practice, if they 'suck' then no manner of social media engagement is going to improve or enhance your degree of 'suckiness.' In fact, it may actually compound or spread more rapidly the fact that you suck!

Over the course of this series of articles, I want to share some observations derived from my own social media journey, offer a brief pep talk about the value of ActiveRain, reveal 5 Common Misconceptions about Social Media, and conclude by presenting 7 Ways to 'Suck-Proof' Your Real Estate Business."

Before I begin, I would like to acknowledge several sources that have provided inspiration for this particular topic: 

"The Go Giver" by Bob Burg and John David Mann; 'The Purple Cow" by Seth Godin; "The Thank You Economy" by Gary Vaynerchuk; and lastly, a truly amazing sales training experience, Ninja Selling, by Larry Kendall.

We've all been impacted by the severe downturn in our nation's economy, especially as it relates to the housing market, and the way it has negatively affected our livelihoods.

Every month I receive a spreadsheet from one of our local title companies that shows all of the pending foreclosures in Kitsap County WA. It's incredibly sad and sobering to see the familiar names of brokers in our area losing their rental properties or even worse, principal residences.

In these challenging times, many of us are hanging on by a thread. We desperately seek for something that will provide meaningful practical help and positive impact in our business.

That is my end goal for what I will be sharing with you here. That something I've written will be an encouragement to you and have a positive practical application in your life and business.

The Advent of Web 2.0

With the advent of Web 2.0, the marketing paradigm experienced a major shift. The way we communicate and share information on the Internet changed significantly. Until this time, information was strictly static. Your webmaster created content on your site and it just sat there, somewhat sedate and boring, never changing. The conversation was completely one-sided.

Web 2.0 empowered a virtual flood of sharing. It has allowed dynamic content, meaningful engagement, and interaction. With the explosive growth and popularity of sites like Twitter, Facebook, LinkedIn, and others, Social Media has become all the rage and people everywhere have jumped onto the Social Media bandwagon.

For those of us in real estate business, we've been told that becoming involved in social media can enable us to expand and connect with our sphere, to attract and interact with potential clients, generating more leads, and hopefully experience more closed transactions.

I started drinking the social media kool-aid back in 2004. My Managing Broker at the time, who was fairly tech savvy, suggested that I try blogging. I already had a MySpace account, so I started blogging there.

Here is my very first blog post:

For the most part, my efforts on MySpace were unfruitful, with the exception that I became friends with Matt Thiessen, lead singer with the band Relient K. They stopped by for a visit during one of their tours. I took them out crabbing, we got boarded by the Coast Guard, and they had dinner at our house.

Then I decided to join, and proceeded to talk to myself there for 6 months or so. One of my few RE industry-related friends on MySpace was a mortgage lender down in San Diego, a guy named Brian Brady. Brian invited me to a new social network he had joined that was specifically for real estate professionals called ActiveRain. And the rest, as they say, is history! 

My ActiveRain Pep Talk

 Now here's my 2 minute ActiveRain Pep Talk!....

To say that ActiveRain revolutionized my real estate business would be an understatement. In my 12+ years as a real estate broker, nothing has more positively impacted my business than ActiveRain! It has been through my involvement on ActiveRain that I really began to learn and understand about social media and the basics of conversational blogging. ActiveRain has been a 24/7 continuing ed class that has provided a wealth of excellent, timely, and relevant information about our industry. I've often described it as taking a drink from a fire hydrant! ActiveRain helped to initiate and foster deep meaningful relationships with other like-minded professionals, creating valued referral partnerships, and cherished friendships that will last a lifetime.

Let me give you just one example among many of how ActiveRain has improved my business:

Last year, I had a nice waterfront listing up in Port Ludlow WA. This isn't an area I usually market within, but over the years, I've listed and sold homes several homes there. Plus the Sellers really wanted my expertise in marketing their home. As is typical, I did my usual stellar marketing job, creating a strong Internet presence for the home, which included several articles posted on ActiveRain.

Within a very short period of time, I had achieved the first page on Google for 'Port Ludlow WA Waterfront Properties,' outranking other area agents/offices who have been working that market for many years. About this time I received a phone call from a retired business man over in Edmonds who was interested in buying a waterfront home in Port Ludlow. He had found me through one of my blog articles on ActiveRain. As a result, I sold him an $800K waterfront condo!

Stay Tuned for my next installment in this series where I'll share 5 Common Misconceptions about Social Media!

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Rich Jacobson is a licensed real estate professional with Windermere Real Estate, providing knowledgeable empowerment and relentless representation for his clients of residential properties and vacant land throughout all of Kitsap County WA and portions of Pierce, Mason, and Jefferson Counties. You can also find him at KitsapLife.comSoundBiteBLog, and Crabbing in the Hood, or e-mail:

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Rich Jacobson is a District Director for Fathom Realty and a licensed REALTOR®; an avid Crab Hunter, Clam Digger, and Oyster Shucker, He is the Social Media Evangelist for Life on the Kitsap Peninsula & The Western Puget Sound in scenic WA State.


Re-Blogged 6 times:

Re-Blogged By Re-Blogged At
  1. Marco Giancola 07/07/2011 12:23 AM
  2. Donna Malone 07/07/2011 01:10 AM
  3. Cindy Jones 07/10/2011 11:41 AM
  4. Louise Thaxton NMLS 69996 07/10/2011 03:55 PM
  5. Barbara Martino-Sliva, Top Producer 07/11/2011 01:56 AM
  6. Praful Thakkar 08/23/2017 05:00 AM
Real Estate Sales and Marketing
Active Rain Newbies
The Art Of Marketing You
Social Media Marketing
Web 2.0
Blog Tips for Rain Drips
back to basics
social media marketing
old school marketing
social media wont help if you suck

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Bruce Fecteau
Century21 Beachside MV - Mission Viejo, CA

Hi Rich- Can't wait for the next installment.

"Visibility" ++

Active Rain and Social Networking are a must now and beyond.

Nice Post - Best of luck for a successful year!


Bruce Fecteau     Orange County California Realtor  Century 21

Jul 08, 2011 05:13 AM #111
Liane Thomas -Top Listing Agent
BROKER Allison James Estates & Homes BRE 01885684 - Corona, CA
Bringing you Home!

You are the 2nd person in a week to recommend the Thank You Economy. Guess it needs to go on my list. Thank you!

Jul 08, 2011 05:15 AM #112
Kathy Schowe
California Lifestyle Realty - La Quinta, CA
La Quinta, California 760-333-8886
Great post Rich- and thanks for sharing those references!
Jul 08, 2011 06:33 AM #113
Jon Mahan
Real Estate Central - Charleston, WV
ABR Charleston, West Virginia Real Estate

Thanks for the post Rich.  I'll be looking for more in the future.

Jul 08, 2011 06:47 AM #114
Lyn Sims
RE/MAX Suburban - Schaumburg, IL
Schaumburg IL Area Real Estate

Great tips, thanks for sharing. Possibly see you at a RainCamp then.

Jul 08, 2011 07:12 AM #115
Jessica Romero
Home Smart Realty - Carlsbad, CA

Wow! thanks for the articles looking forward to the series. Newbie Jessica

Jul 08, 2011 07:48 AM #116
Bill Reddington
Re/max Southern Realty - Destin, FL
Destin Florida Real Estate

Always like to hear about what works especially if it works more then once..

Jul 08, 2011 08:26 AM #117
Ric Mills
Keller Williams Southern Az - Tucson, AZ
Integrity, Honesty, and Vast Real Estate Knowledge

Great sharing and you are right AR is the best out there.  I see so many places on the Web to throw things at that it is impossible to do it all and actually do business.  I try to concentrate on ones that are truely revevant and that starts with AR.

Jul 08, 2011 11:44 AM #118
Gary Scardino
Gary Scardino - InvestPro Realty Group - Katy TX - Broker - Katy, TX
Katy TX Real Estate - Traditional and Investment Real Estate

Great post Rich... looking forward to the next chapter!

Jul 08, 2011 11:56 AM #119

Bring it on - Part 2 of the series!

Jul 08, 2011 01:34 PM #120
Gerard Gilbers
Higher Authority Markeing - Asheboro, NC
Your Marketing Master

Love the picture! Great article too, can't wait to see the rest. The more public you are the more you expose yourself!  

Jul 08, 2011 05:52 PM #121
Janet Robinson
Keller Williams Realty Augusta Partners - Augusta, GA
Augusta, Ft. Gordon, Evans, Grovetown, Waynesboro

Your title reached out and grabbed me, but I am left hanging on the cliff until next time. Great sharing.

Jul 09, 2011 04:56 AM #122
Jan Green
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

Thanks for sharing and I look forward to the series! 

Jul 09, 2011 10:22 AM #123
Barbara Martino-Sliva, Top Producer
Dale Sorensen Real Estate Inc. - Vero Beach, FL
Vero Beach Real Estate Vero Beach Homes for Sale

Looking forward to this AR...learn so much here!

Jul 10, 2011 11:48 AM #124
Louise Thaxton NMLS 69996
Fairway Independent Mortgage Corp Louisiana NMLS#2289 Equal Housing Lender - Leesville, LA
Military Mtg Specialist - 866-960-9115 VA FHA USDA

Rich - I look forward to the series - loved your passion about AR - and I reblogged this to spread the word!

Jul 10, 2011 03:56 PM #125
Shelley Gingerich
Woodstock, VA

WOW! Thanks Rich! I got my Real Estate licence about 18 months ago and its been a real trip! - i'm loving this new life of mine!! So much to learn- i feel like a sponge ..looking forward to hearing more-lots to keep me busy though from this first instalment ....THANKS! I also want to add that the feeling of comradery here on Active Rain is really refreshing - I'm enjoying reading and looking forward to getting to know others here :-)

Shelley Gingerich - Holler Real Estate, Woodstock Va.

Jul 10, 2011 04:02 PM #126
Mike Henderson
Your complete source for buying HUD homes - Littleton, CO
HUD Home Hub - 303-949-5848

Yep it can certainly make a difference.

Jul 10, 2011 04:09 PM #127
Mike Henderson
Your complete source for buying HUD homes - Littleton, CO
HUD Home Hub - 303-949-5848

Whoops.  Hit submit when I didn't mean to.  I didn't want to look spammy.  The thought was the biggest difference it can make on the learning curve.  The length of time can be shortened to become an expert.  I'm not sure how many people realize that.

Jul 10, 2011 04:11 PM #128
Debe Maxwell, CRS | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
Charlotte Homes for Sale - Charlotte Neighborhoods

Hi Rich!  I love this post!  I have days that I suck and days that I do well.  Every now and then I need to be poked to get back into shape!  ;-)

Jul 11, 2011 04:48 PM #129
Michelle Carr-Crowe-Top 1% Diamond Certified Real Estate Team Sells Cupertino San Jose Homes-Just Call 408-252-8900
Get Results Team...Just Call (408) 252-8900! - San Jose, CA
Family Helping Families Buy & Sell Homes 40+ Years

What a great title and photo-just caught Praful's re-blog of it.

Aug 23, 2017 11:29 PM #130
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Rich Jacobson

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