Thank You Notes vs. Email

Services for Real Estate Pros with EXIT Realty Corp. USA

I can remember receiving my first hand-written thank you note from our U.S. President of EXIT Realty, Tami Bonnell, back in 2005 after opening our second office. I was shocked that an executive with the company I had been with less than a year would take the time to not only send me a card in the mail, but to hand write the card! It sent a strong message to me from the personal feeling I felt when I received it. I now keep every hand written card I receive in shoe boxes in my office and often go through them to remember who they were from and what the meaning was behind the card.


It’s really hard to tell the emotion in an email and it usually is left up to your interpretation on the way the sender wanted you to read the message and in what tone. It seems like even under the best of circumstances some of the communication intention gets lost in the typing, unless of course you are one of those that drops exclamation points at the end of every sentence to get the full effect across!


I have made it my mission to send hand written thank you notes and notes of encouragement as often as I can. It has a sense of expressionism and gratefulness when you put pen to paper and get your thoughts down in ink. I think it shows you care enough to actually write a message, address the envelope and put a stamp on it, that when they get it in the mail, it is a mutual feeling of respect and appreciation. I always include my business card so they can see my face as if to look at them and say “thank you”.


So, email communication...When is it appropriate and can it be personal enough to get your point across or say “thank you”? I think it is important to thank people no matter how you choose to do it. I often drop a quick email when I am traveling so I don’t forget to get a quick response back for a good deed or something I am thankful for. I also think a nice email letter or message is appropriate depending on the recipient. Only you can determine the circumstance and what the best way to express yourself is. Sometimes less is more though, less punctuation and more words of feeling and emotion seem to go further, at least they do with me.


Whether it is email, thank you notes, or a simple phone call, communication is so important in business and personal life. A note of encouragement can arrive just at the right time when all seems to be falling apart, and it can change your attitude and maybe even your life when you see someone cared enough to reach out. Take some time each week to call an old friend, write a short note, or even email someone important to you and let them know you are thinking about them. If we live by the giving principal, the world will be a better place, guaranteed.

Make it a great month!

Melissa Zavala
Broadpoint Properties - Escondido, CA
Broker, Escondido Real Estate, San Diego County

Thank you notes are definitely beginning to die--as is mail delivery.

Jul 07, 2011 02:33 AM
Brenda Mayette
Miranda Real Estate Group, Inc. - Glenville, NY
Getting results w/ knowledge & know-how!

Great post, Craig. I know how excited I get to see a hand written envelope in my pile of mail! I too hold onto them for those days when I might need a bit of positive energy & motivation. This is SO important for our clients too! I recently worked w/ a couple who had a number of challenges during their path to homeownership. I was so pleased to hear how much my handwritten notes meant to them in a testimonial they sent after closing. Have a great day!

Jul 07, 2011 02:39 AM
Suzanne Gantner
Realty Texas - Round Rock, TX

It is a good practice to adhere to.  In addition. pick up the phone also. 

Jul 07, 2011 02:39 AM
Jackie Connelly-Fornuff
Douglas Elliman Real Estate in Babylon NY - Babylon, NY
"Moving at The Speed of YOU!"

Hi Craig, I also do thank you notes handwritten. I also hand deliver them!

Jul 07, 2011 02:48 AM
Craig Witt
EXIT Realty Corp. USA - Traverse City, MI
President-North U.S. Division

Jackie you overachiever...that's cool! have a great day!


Jul 07, 2011 02:54 AM
Christine Koch
eXp Realty - San Antonio, TX
Realtor - eXp Realty San Antonio TX

Hello Craig, I like your style! 

From a fellow EXIT Realtor working in beautiful New Mexico.

Jul 07, 2011 03:00 AM
Sarasota & Manatee Counties FL
SaraMana Properties - - Bradenton, FL - Listings In Paradise

While email is not bad, I think that a personal note is better . . . 

Jul 11, 2011 06:19 PM
Pacita Dimacali
Alain Pinel - Oakland, CA
Alameda/Contra Costa Counties CA

Found your blog via a re-blog --- oh, what joy re-blogging brings!

A personal note goes a long, long way! The sentiment is more heartfelt and much more appreciated. This is one of the principal parts of communications espoused by Brian Buffini.

I remember sending a personal note to a prospective client whom I met at an open house, and who gave me information on how I could reach him. I sent him a note...and he called immediately to tell me "Nice touch!" Months later, we closed on a property. Then he tells me that throughout the process, there must have been 80plus emails exchanged between us. He thought it was great because he places a high value of personal communications!

That said, I think I have a few personal notes to write tomorrow!


Jul 11, 2011 09:12 PM
Alan Gross
PrimeLending, A PlainsCapital Company, Equal Housing Lender - Bethesda, MD
Loan Consultant

The old fashioned methods of keeping in touch go a long way. With so few people doing them know it really makes you stand out from the crowd. Thanks for the reminder.

Jul 11, 2011 09:49 PM