This is the first in our series of ActiveRain Tutorials, so I thought we'd start at the beginning.
I've set up a demonstration account for a fictitious agent named Ima Realtor. Hopefully the NAR won't make me change her last name. I like the way the name flows. :)
This video tutorial is not meant to cover every aspect of what you can or should do to make sure your profile is tuned to attract search engines. The goal is to illustrate how to utilize every inch of the real estate ActiveRain has provided to get the most from your profile content. From the beginning, you want to take up as much of the real estate as you can, paying close attention to how you want to be found on the Internet.
This video has a heavy focus on the profile photo and the quantity of content in your profile.
Why the photo?
Because it's a mini-billboard. If you're going to upload your personal photo, then you might as well make sure it works as hard for you as it can. Which photo on the right stands out most? There are lots of ways to make your photo stand out, but one of the keys is maximizing the space provided.
Why the quantity of content?
Because more content means more points and better visibility. The quality of the content and the quality of the links contained in that content is what will help drive the search engines to you, but when it comes to content, more is always better. Luckily, ActiveRain also rewards you for paying attention to this fact.
Now to the video:
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