Google Plus' Trojan Horse Strategy

Reblogger Wallace S. Gibson, CPM
Property Manager with Gibson Management Group, Ltd.


So far I am very impressed with The PLUS.....I downloaded app to my EVO smartyphone and my android tablet....the Circles are great fun and this post suggests, the photos are awesome!


Google Plus

Since this blog is so much more casual, I thought I'd use to muse on a short history of Google's launch of Plus.

  • 2008 Google Wave fails. Twitter and Facebook grow at record rates.
  • 2009 Google groups and other offerings evolve incrementally.
  • 2010 Facebook hits more users than the US population.
  • 2010 Google announces that it indeed does use social data in its ranking algorithm.
  • 2010 Twitter's real time search and Google make the point clear and obvious. SEO Moz performs experiements comparing target pages with lots of links and no Twitter citations vs. few links and Twitter citations. The latter blows it away.
  • Hordes of SEO experts and Internet marketers promote getting yourself on social networks, as they should have.
  • Mid 2010 Google secretly begins development of Google + as an entire social networking platform. All the while, Matt Cutts encourages people to become popular on social networks. In his typical fasion, he never reveals any specifics about how to achieve the benchmark of the social-push for Google organic search ranking.
  • 2011. Google rolls out several updates targeting content farms and scraper sites. Something isn't quite right. A piece is missing. Social verification seems incomplete but the idea is there. 
  • July 2011 Google releases + in beta. The strategy becomes obvious.
Sun Tzu would have been proud. The irony of making Facebook and Twitter bear the burden of hosting millions of new users who don't want to miss out on the marketing value of social networking. Meanwhile, they build a platform that exceeds any other in capacity. Google invests some of its 1-2 million computers to host Google+ traffic and platform. Google uses the human verification algorithm drawing right from its own base. 

Google's rewards?
  1. Google frees up resources that are now required to index the deluge of new pages generated by spammers and content scrapers and article spinners. If they can simply start ignoring people without a social marker they can use resources to index pages put up and verified by actual humans.
  2. Eyeballs. Everyone who was on Facebook for the social marker is now looking at Google instead. Advertisers will pay attention.
  3. Acquisition of search market share. If Google is successful in its social platform, more people will simply capitulate to the Google brand, which is already extremely well integrated across the board from Email to Plus, and abandon Yah-bing. (yes, they're the same now)
Can your Facebook Albums do this?
Google Plus ALbums




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Mike Cooper, GRI
Cornerstone Business Group Inc - Winchester, VA
Your Neighborhood Real Estate Sales Pro

Wallace, thanks for the re-blog.  What do you think about your Android Tablet?  I'm in the market for a tablet by I haven't decided on one yet.

Jul 10, 2011 01:00 PM #1
Debbie Gartner
The Flooring Girl - White Plains, NY
The Flooring Girl & Blog Stylist -Dynamo Marketers

Thx for the reblog.  Very interesting on their strategy.

Jul 10, 2011 01:22 PM #2
Yolanda Hoversten
Berkshire Hathaway HomeServices Elite Properties - O'Fallon, IL
Broker - O Fallon, IL Real Estate

Wallace, my head is still spinning from seeing pluses. lol It's sort of mindbloggging, er mindboggling what social networks do to our lives and business. But I'm in though very wary.

Jul 10, 2011 01:58 PM #3
Diane Rice
Rice Prprty Mgmnt & Rlty, LLC, South Holland, IL - Lansing, IL

HI Wallace!  Stopped in to say HELLO!  Keep up the GOOD WORK!  Be Encouraged!  - Me?  Still over-booked, but have recently gotten an EXCELLENT assistant who is being groomed.... (she's grooming ME as well!)   PLEASE do NOT FORGET how much i appreciate YOU!

Jul 11, 2011 01:05 AM #4
Shane Cook
My Home Group - Gilbert, AZ
Residential and Commercial Realtor

Wallace, are you sending out invites to google +?  I am still tryingt to get on.  If so, I can send you my email address if you would not mind inviting me.


Jul 11, 2011 06:01 AM #5
Kathleen West
Trademark Realty Group of Palm Coast - Palm Coast, FL
Flagler County & Palm Coast Realtor

I've checked out Google+ over the weekend.  Love it.  As you mentioned, all of those other efforts fell flat.  This time around, Google has finally done a great job bringing all of their great porducts together in one place.  Love the circles and sparks features.  It's a very 'clean' and easy to set up service.  I'm very interested to see what they come out with in the future fro businesses.

Jul 11, 2011 03:35 PM #6
Ann Nguyen
eXp Realty of California, Inc. - Truckee, CA
Lake Tahoe Truckee Homes For Sale are such a techie :-)  I am now going back & read all your posts for all these tech tips & tricks :-)

Jul 30, 2011 06:49 AM #7
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