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Has the Real Estate business really changed over the years?

By Dan Falco

Real Estate Broker/Owner with Assist-2-Sell Buyers and Sellers Advantage

July 11, 2011 12:47 AM

Lately I've been thinking about the changes in Real Estate during my 10 years in the business. Texting wasn't happening, contracts were not available online, heck, even our MLS wasn't online! Scan and email? Nope. The primary way to advertise property was in the paper or a monthly Real Estate Magazine. Technology and consumer access to information have significantly changed how we communicate, prospect and promote our business. However, when I look at the part of the process that brings buyers and sellers together, it is remarkably similar to the process 30 years ago. Back then, if a seller correctly employed these 5 strategies, their home would likely sell for full market value in a reasonable time. The 5 strategies are:

1- Correct pricing

2- Home placed in the MLS

3- Offer a competitive cooperative commission to all buyer agents

4- accommodate all showings

5- Keep the home in pristine condition for all showings

Fast forward to 2011 and these same 5 strategies, employed correctly, will likely produce the same results.

There are many choices for consumers and agents when it comes to selling a home, but like many things in life, if we focus on the basics, we can't go wrong.

Thinking of selling your home in Bucks County and surrounding areas? Contact Dan Falco with Assist 2 Sell Buyers and Sellers Advantage Real Estate at 267-347-4350 or visit my website at www.QuakertownAreaHomes.com.

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Chuck Carstensen

RE/MAX Results - Elk River, MN

Minnesota/Wisconsin Real Estate Expert

Its more or less how we market and communicate that has changed but in the listing process this is golden.

Jul 11, 2011 12:59 AM

Harry F. D'Elia III

WEDO Real Estate and Beyond, LLC - Phoenix, AZ

Investor , Mentor, GRI, Radio, CIPS, REOs, ABR

It does come down to these 5 basic steps. The Internet is just a tool if done right can enhance the 5 steps that you have mentioned in this post.

Jul 11, 2011 01:05 AM

Kathy Clulow

Uxbridge, ON

Trusted For Experience - Respected For Results

Dan - having close to 40 years in real estate I agee the five points you have mentioned here have not changed much but this is just the tip of the inverted iceberg as far as the real estate business goes.

If that is all that one puts into their business they won't last long.

Jul 11, 2011 01:14 AM

Dan Falco

Assist-2-Sell Buyers and Sellers Advantage - Newtown, PA

Assist 2 Sell Full Service Discount Broker

Chuck and Harry - Thanks for the comments. Even though the steps seem simple, coming to an agreement with sellers on them is often much more difficult.

Jul 11, 2011 01:16 AM

Kathy - Good point. Although these strtegies will work, there is alot more involved with prospecting, competing with other agents, convincing sellers etc...

Jul 11, 2011 01:22 AM

Has the Real Estate business really changed over the years?

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Dan Falco

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