Are you able to remember and keep track of everything? The 1 “Must have” Tool that Can Do it All!

Services for Real Estate Pros with Malfi Marketing Solutions ~ for real estate professionals

A magical tool - I love itDon’t we all love finding that magical tool – you know the one tool that makes all the difference to your organization and staying on track?  The tool that makes everything work. I almost love this tool as much as I love the Magic Eraser!


If you’re like me, you’re

reading a lot all over the internet

you’re keeping track of projects and “to do” items

organizing thoughts and ideas for future blogs

or just investigating tools and resources to tap into now and in the future

How do you keep track of everything for that rainy Saturday that you designate to tackle some of the projects and tasks you need to get accomplished?  Printing articles, searching through your bookmarks, looking through a notebook can be a very tedious task not to mention not a very effective use of your time.


If you’re anything like Suzanne McLaughlin who recently posted a blog about her next big project of clearing out her bookmarks and what she’ll be tackling next – I thought it was a good idea to share my favorite tool that I know will help Suzanne and all of my AR friends. 


I have found that Evernote is a tool that can help you do all that and more.


I’ve been using this tool for awhile now and it seems like almost weekly I’m finding a new use for it, so I thought I’d share some of the great uses with a specific highlight on how it can benefit you in the “work” aspect of your life.


Some Key Highlights of the Tool:


Connect from Anywhere with EvernoteOne Account – Connect from Anywhere - another computer (Windows &; Mac) or mobile device (iphone, ipod touch, ipad, android, blackberry, palm, and more)

Desktop – download the desktop version – has some great features that are not necessarily available via mobile devices. (anything you do in Evernote does synch up so that if you need to access via your mobile while on the go – it’s in there!)

WebClipper – while you’re scouring the web – save the page to your Evernote and be sure to categorize it and tag so that when you search for the topic it comes up.  This could be a cool new tool you found that you need to read more about before you start using it or maybe a new site that you still need to determine if it will fit into your business plan – it’s endless really.

Connect &; Share – Connect your Evernote with social media sites (FB, Twitter, Google) and email.  Start sharing a note or notebook with your connections.

Free & Paid Account Options – The free account is what I have been using so far and it’s working out great.  For only $5/mo or $45/yr for a premium account, if you need more functionality and space – this is so affordable. Check out the details/comparisons for free vs. premimum


What can you organize in Evernote? Ideas Blogs Notes and more


  • Ideas (marketing, newsletter topics)
  • Notes (from a seminar or webinar you attended, conversation you had with a client)
  • Business and Marketing Plans
  • Photos (organize blog photos, or take a photo with your mobile device and send it to Evernote – it’s there when you need it)
  • Blogs (Organize blog topics/ideas, gather up research on a particular topic)
  • Tools (ever come across a tool whether on the web, a social media site or blog and think – I need to know more before I decide if that will work for me – now you can save the page to Evernote as a “marketing tool” topic and come back and research it more.
  • Research
  • SEO Tips
  • Scan Business Cards to keep them organized in 1 file
  • Keep track of expenses or receipts


There are tons more but I think I captured the major ones as it applies to “work” life.  There is really no end to the usefulness and ease of this tool. One of my particularly favorite things to do is create “to do” lists. You can easily create them (with check boxes) and categorize them by client, day, week, month or task type. No matter what you name your list you will easily be able to use the search feature in Evernote to find the task/list.

Gather your thoughts, ideas, things you need to remember whether for work or fun and free up the time you would spend trying to organize these items or searching for them when you need them.


I’ve only provided you with a brief highlight of functions and uses for business.  Just imagine having all the other aspects of your life organized in this handy tool that you can access at any time from anywhere.


Stop being disorganizedMore things to capture:


  • Shopping Lists
  • Gift Giving Ideas
  • Recipes
  • Trip Planning
  • Talk about Work/Life Balance!
  • Do you see this as a tool you would incorporate into your life?
  • Capture inspirational quotes (don’t we all share them on social sites?)
  • Searching for a Job – keep track of where you sent resumes
  • Organize deals and offers – promo codes, etc that you come across on twitter, facebook, in magazines, when you’re out and about.





All I know is that after just using this tool for a short time I’ve said:


  Goodbye:                                                 HELLO:


Goodbye notebook              hello evernote



What’s your opinion of this tool?  Is this a “must have” tool for you and something you would incorporate into your arsenal of tools to keep your work/personal life in order?



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If it's not evident to you by now, consumers are very knowledgeable and computer savvy and are using the Internet to not only search for homes but for real estate agents and real estate professionals who they feel are like minded and can lead them to the results they are looking for.  

As we all know, there are only 24 hours in a day to get it all done...are you focusing on the right stuff to grow your business and meet your client's needs? Contact us today to get started!

Ready to take your Marketing to new levels? Anne Marie Malfi ~ Malfi Marketing ~ Copyright 2011




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Cindy Edwards
RE/MAX Checkmate - Johnson City, TN
CRS, GRI, PMN - Northeast Tennessee 423-677-6677

Hmmm, sounds interesting.  I have not heard of this yet, but worth checking out.  Thanks.

Jul 12, 2011 01:24 PM
Donna Quinlan
Keller Williams Realty - Newburyport, MA
Keller Williams Realtor & Career Consultant

Thanks for the information. I have heard of this, but have not looked into it. I can always use help with organization, so will check it out.

Jul 12, 2011 01:57 PM
Ron Marshall
Marshall Enterprises - Saint Michael, MN
Birdhouse Builder Extraordinaire

Something just went terribly wrong.  I can't explain why but my comment showed up under someone else's name that I am sharing a connection to the internet with right now.  Very strange.

Anyway, I wanted to thank you because I am not very tech savy and I have this problem with organizing, too.  And, when you commented on Suzanne's post, I wanted to come over and read this.  I have to bookmark it for now.  LOL. 

Jul 12, 2011 02:29 PM
Michelle Francis
Tim Francis Realty LLC - Atlanta, GA
Realtor, Buckhead Atlanta Homes for Sale & Lease

Anne Marie, 

Love both your "magic" suggestions.  I carry a Magic Eraser box in my car and frequently give them to owners to help in preparing the house for sale and or lease.  

Evernote sounds really cool.  I will have to check this out!  

Love the last photo.... am really trying to keep my office from looking like that. 

All the best, Michelle

Jul 12, 2011 09:36 PM
Anne Marie Malf
Malfi Marketing Solutions ~ for real estate professionals - Yardley, PA
Real Estate Marketing Consultant/Virtual Asst, Bucks County,PA

Hi Cindy - it is a very interesting and helpful tool - I have a feeling you'll really like it.

Donna - Can't we all!  I hope you enjoy exploring the tool.

Ron - no worries.  So glad you stumbled upon my post from Suzanne's.  When I saw her dilemma I just thought "I don't want  her wasting all her time starting an organization project without a great tool.  LOL - yes bookmark for now :)

Hi Michelle
- I love the Magic Eraser and I love that you give them to your clients - they work wonders in every area of the home.  I think you'll really enjoy all that evernote can do for you in helping you to avoid from looking like the woman in that photo.

Jul 13, 2011 01:12 AM
Nick Vandekar, 610-203-4543
Realty ONE Group Advocates 484-237-2055 - Downingtown, PA
Selling the Main Line & Chester County

Anne Marie yep Evernote is one of those interesting tools that you have to use and see how it goes. Have had it on my desktop for a while and just don't think to clip items when i am there. but think it should be a really useful tool.

Jul 13, 2011 10:39 AM
Hannah Williams
HomeStarr Realty - Philadelphia, PA
Expertise NE Philadelphia & Bucks 215-820-3376

Anne Marie ..So nice to see your smiling face ! You always have such wonderful information ..I will have to check this out . Hope to see more of you !


Jul 13, 2011 12:33 PM
Anne Marie Malf
Malfi Marketing Solutions ~ for real estate professionals - Yardley, PA
Real Estate Marketing Consultant/Virtual Asst, Bucks County,PA

Hi Nick & Trudy - really?  Did you install the clipper that just allows you to be on a site and "add to evernote" very easily or is it that you're just not thinking about adding it when you're out and about on the internet?

Hannah - Awww, thanks my friend - just been crazy busy - actually will be hiring someone soon - have interviewed many but I'm very particular :)  I always appreciate your comments and love all that your doing in social media these days - you've come so far since we met at Raincamp.  Hope to see you more too - here, FB perhaps at another camp.

Jul 14, 2011 01:00 AM
Maria Morton
Platinum Realty - Kansas City, MO
Kansas City Real Estate 816-560-3758

I'm going to have to check out this Evernote tool, Anna Marie!

Jul 17, 2011 10:00 AM
Hrisco & Associates
Hrisco & Associates - Roanoke, TX
Roanoke Homes for Sale - Roanoke Neighborhoods

Hi Anne Marie, great information on Evernote, I recently downloaded from the App store to my MacbookPro, but didn't fully understand what it was all about....until I read your post above. thank you, I can see you provide pertinent information, so guess what, you are going to be my 100th blog subscription in the Rain......thanks.

Jul 27, 2011 08:31 PM
Maggie Dokic /Indialantic | 321-252-8696
Magdalena Dokic - Indialantic, FL
Selling the beach in Florida's space coast

Anne Marie, I discovered Evernote just yesterday and am hungrily searching for details on how to use it.  I'm having a blast with it.  Thanks for your post!

My two teens think I'm nuts because I read the student testimonials on the Evernote blog and realized how well this would work for them and haven't stopped bugging them since!  I reminded them that I found Facebook before they did.  I know in a year they will be thanking me for Evernote, but right now they're just thinking I need to get a life.  LOL

Sep 17, 2011 04:24 AM
Maggie Dokic /Indialantic | 321-252-8696
Magdalena Dokic - Indialantic, FL
Selling the beach in Florida's space coast

Anne Marie, I am so excited about Evernote that I had to come back.  I searched for an Evernote group on AR but didn't find one, so I created it.  I hope you will consider joining and adding this post to it.  I think Evernote has the capacity to be a real game changer.  Can't wait to really put it to use!

Sep 17, 2011 05:20 AM
Joyce Godwin, Realtor, CRS
RE/MAX Elite Properties; Serving Cypress, Spring, Tomball, NW Houston - Houston, TX
RE/MAX Elite Properties

Hi Anne Marie, I just read about Evernote in Inman News last week.  But they didn't give the great examples that you have given here!  You've given us practical application ideas!  I just joined Maggie Dokic's group - hope you join too -- you really have the ideas to share regarding Evernote!  I had meant to try Magic Eraser too, and had actually forgotten about it.  So thanks for that reminder too.  I like Michelle's #5 idea as well.

Do you know how Evernote, and Google bookmarks differ?  In trying to find out more about Evernote, I came across comments regarding all three.  Thanks again.

Sep 18, 2011 03:27 PM
Jones Smith
We custom tailor areport outlining the available office space and subleases that are located within the market you choose, and that fall within the rental budget that you have.
Jan 29, 2014 04:19 PM