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Lessons From a Lemonade Stand

By
Real Estate Agent with Sibcy Cline Realtors

My son has had the dream of a lemonade stand for the last few years. With starting my own business four years ago, I didn't really have the time to help him until this year. Starting this week, with cookies and drinks left over from my "Open Lots" on Sunday, my kids opened their first lemonade stand.

 

In just a few short days, they have learned the following:

 

1.How to attract attention to their stand.

2. How to deal with those customers once they stop

3. A great deal about revenue versus profit. (I wouldn't let them split their money on the first day since we have lemonade and cookies to buy for next week. That was a shocker!)

4. How to build repeat business with great service, and consistency in opening the stand every day at the same time.

5. The consequences of being distracted and missing a potential customer that drives by if they are not ready at their stand.

 

I have learned a great deal as well about my neighborhood. My neighborhood is beautiful and peaceful, and there are wonderful people everywhere, but I have been amazed at the number of people who see my kids out there, stop, and buy a $0.25 cookie with a dollar-telling the kids to keep the change. One lady even took a picture. Another lady has stopped by every day that they are open.

 

My view on helping my buyers look for property has been changed by this experience as well. Neighbors are very important, and they can make or break a neighborhood. I will never be able to repay mine for the kindness that they have shown to my three kids, whose faces beam every time that someone stops! I hope that I never pass by a lemonade stand without stopping. The lessons learned by those kids, and the sense of community that is extended is something that money cannot buy. It is indeed priceless!

 

 

 

Dawn Isenhower

Realtor

 

Sibcy Cline Realtors

Milford Office

disenhower@sibcycline.com

office: 513-248-0800

cell: 513-236-1254

fax: 513-878-2211

www.dawnisenhower.com

 

 

 

Comments(44)

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Kathy Sheehan
Bay Equity, LLC 770-634-4021 - Atlanta, GA
Senior Loan Officer

Those are great lessons that will last them a lifetime.  I always love to hear stories like this.

Congrats Mom, you have done a great job!

Jul 13, 2011 02:03 PM
Jerry Murphy, CRS, SRES
Long Realty West Valley - Anthem, AZ
Anthem, Phoenix, and Scottsdale AZ Real Estate

That's a sweet story Dawn.  Good kids and a good mom.  Thanks for sharing and best of luck to you.

Jul 13, 2011 02:17 PM
Greg Large
ERA Real Solutions - Grove City, OH
A Tradition of Trust

Great story, thanks for sharing!  Amazing how much we can learn from our kids when we think we are teaching them ;:-)

Jul 13, 2011 02:58 PM
Evelyn Johnston
Friends & Neighbors Real Estate - Elkhart, IN
The People You Know, Like and Trust!

You ought to take your children to your open houses too.  They can attract attention, make some money and point them in the direction of the open house behind them...everyone wins.  I think it is a great idea.  You should also google lemonade day, or go to lemonadeday.org I think it is.  You will love it.

Jul 13, 2011 03:18 PM
Elizabeth Byrne
Keller Williams Realty - Arlington, VA
Arlington Virginia Real Estate

What a great lessons for the kids and a wonderful way to get to know and appreciate your neighbors. Sounds like everyone had a great time. 

Jul 13, 2011 03:34 PM
Evelyn Kennedy
Alain Pinel Realtors - Alameda, CA
Alameda, Real Estate, Alameda, CA

Dawn:

I love to see kids selling lemonade.  I always stop and buy and I too pay more than is asked for.  We have to encourage these young entrepreneurs.

Jul 13, 2011 04:43 PM
Leslie Ebersole
Swanepoel T3 Group - Saint Charles, IL
I help brokers build businesses they love.

Hmmmm....lemonade stands with cure kids in front of listings. "Want a flyer with that cookie, ma'am?"

Jul 13, 2011 04:49 PM
Kaera Mims
Liz Moore & Associates - Fort Monroe, VA
Associate Broker, e-PRO, REALTOR; Hampton, Newport News, York Co.

Lemonade stands can have a monumental impact on a youngster and even though I did not have one, I did go to the go with my mom to the Flea Market and let's just say I "outsold" her every time. Kids are the best salespeople; hopefully yours have learned a lot! 

Jul 13, 2011 04:54 PM
Steve Sparacino
Tapout Bail Bonds - San Jose, CA

I read this story and then read it again with my wife. These are great lessons to be learned young and I commend you for it. Looks like dad will be breaking out the hammer and nails this weekend and discussing lesson one. Thanks for the post.

Jul 13, 2011 07:04 PM
Ronald DiLalla
Century 21 Discovery DRE 01813824 - Anaheim, CA
No. Orange Cty Real Estate

Hi Dawn, they certainly learned a lot quickly...Reminds me of my youth..thanks for sharing.

Jul 13, 2011 08:47 PM
Cheryl Ritchie
RE/MAX Leading Edge www.GoldenResults.com - Huntingtown, MD
Southern Maryland 301-980-7566
That is adorable. One of the rotating photos on my screensaver is of me and my Best Friend at thirteen in our Summer Cotton Candy Stand.
Jul 13, 2011 10:33 PM
Tom Meyer
Exit Advantage Realty - Dallas, TX

Dawn,

I agree Neighbors are very important. How many of us know our neighbors?  Get out say hello. My neighbors protected me when someone ran over my gas meter here in the Dallas Texas area, they stop the person, called the police, the person was taken to jail, they called the gas company, all while I was watching TV in my house.  With my neighbors help I was able to have that person pay for fixing the gas leak. So get out know your neighbors and have fun.

Jul 13, 2011 11:40 PM
Mike Cooper, Broker VA,WV
Cornerstone Business Group Inc - Winchester, VA
Your Neighborhood Real Estate Sales Pro

Great lessons for them to learn so young, Dawn.  Thanks for sharing our story.  It brings back memories. 

Jul 14, 2011 12:47 AM
Faye Y. Taylor
StepStone Realty, LLC - Floresville, TX
Country Living with City Convenience -Wilson Co TX

What a wonderful story about a wonderful neighborhood.  Congrats to you as a mom who has allowed her children to try.

Jul 14, 2011 11:05 AM
Dawn Isenhower
Sibcy Cline Realtors - Milford, OH

Thanks to everyone who commented!

 

Juan: It is a great neighborhood! Thanks for your comment!

Bonnie: Thanks for your comment! I agree, it was a great reminder for me, and a good lesson for us all!

Kathryn: Thanks! They are very fortunate to be surrounded by such caring people!

Sandy: Very true! It is good for them to know how to make change. Most of the adults told them to keep the change this week though. Lol!

Bryan: It will be good for him. My kids really did well. We took away the expenses for next week, and split the remainder. They did pretty well! Best wishes for your son's business!

Lloyd: Thanks for your comment! I have no doubt that you would have a very successful stand!

Jul 15, 2011 10:57 AM
Dawn Isenhower
Sibcy Cline Realtors - Milford, OH

Eileen: Thanks! It is funny how motivated they are. They are really enjoying themselves.

Lisa and Robert: I'll bet that tomato stand was a huge success! Lemonade has sounded good to me all week too!

Morgan: I agree! My dad had his own business when I was growing up as well. I have an understanding of how to handle many issues by watching how he dealt with issues as they came up. Very true!

Kristi: My youngest son is the same way! How cute is that!

Melissa: How wonderful! You must bring so many smiles, and I'll bet that your clients appreciate that too!

Nancy: How wonderful that you had such great times! My neighborhood does have some pretty wonderful people in it!

Kathy: Thank you so much! I think that you come by it naturally too!

Jul 15, 2011 11:06 AM
Dawn Isenhower
Sibcy Cline Realtors - Milford, OH

Chris: That is awesome, and so true in our profession as well! Lemonade stand principles at work! The kids really did do well during their first week. I will keep encouraging them as we go through the rest of the summer.

Eric: It sounds like we are fortunate to be in two great neighborhoods! It is hard to believe that there are places where people do not care about each other.

Cory: Very true! Experiences like that really do make me pause and reset my thinking about what I should be doing in my business.

Anne: I couldn't agree more! This has been a great reminder!

Mel and Gretchen: It's amazing to me that we sometimes make simple things way too complicated. In the end, it all does come down to those basic principles, doesn't it?

Kathy: Thank you so much! This has been a very moving experience for me to see others express love and encouragement to my kids.

 

Jul 15, 2011 11:15 AM
Dawn Isenhower
Sibcy Cline Realtors - Milford, OH

Jerry: Thank you very much! I appreciate the kind words, and I wish you the best as well!

Greg: So very true! Thank you for the kind words!

Evelyn: Thanks for the great tips! I will do that! One time, I had to take the kids on a showing. The buyer said that she bought the house because the kids were so cute!

Elizabeth: Thanks so much! We have had a blast!

Evelyn: You are wonderful, and very right! We should encourage them. They will be supplying jobs in the future if they stay on that path!

Leslie: What a brilliant idea!

Kaera: They are great salespeople! Not a bit ashamed to let people know what they are selling! Sounds like you were born to sell!

 

Jul 15, 2011 11:23 AM
Dawn Isenhower
Sibcy Cline Realtors - Milford, OH

Pamela: They did just want to sell lemonade, but I threw in the cookies from an Open House on Sunday. The cookies have sold very well! I think that we would do better on the lemonade if we get cups with lids for people who are driving. It is amazing how well they have done with the cookies.

Steve: Thank you! They were actually helping Dad stain the deck over the weekend. Anything that they can do to make extra money, they will do. They already enjoy accomplishing their financial goals at 5, 9, and 10 years of age.

Ronald: Thank you! It didn't take long for them to go from sitting in their chairs, to waving at cars, to getting up and waving at the cars while proclaiming that they were selling lemonade and cookies. Each car that stopped made them more and more enthusiastic!

Cheryl: What a wonderful picture that must be! An experience that you will always carry with you. I hope that my kids do the same!

Tom: That has to be a great feeling! I know that you would have done the same for them too! Awesome!

 

Jul 15, 2011 11:34 AM
Dawn Isenhower
Sibcy Cline Realtors - Milford, OH

Mike: Thank you! I hope that my kids will feel the same way one day too, as you do!

Faye: Thank you for the kind words! I have felt like a very lucky person this week to have such wonderful people living around me.

Jul 15, 2011 11:36 AM