Getting a Home Ready to Sell

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Real Estate Agent with Value Added Service, 602-620-2699 SA5376460000

Getting a Home Ready to Sell.  Recently I was showing homes to a buyer who is now under contract.  Along for the ride was the buyers' youngest daughter who is probably at least 30 and already resides in this area with her husband.  This will be her parents' retirement home and could be their last home - no pressure! 

Kidding aside, the parents are moving here from the Midwest, which is a common occurrence.  Buyers in our Cactusarea have mainly been investors and second home buyers lately.  The second home buyer will eventually turn into a full time resident, as it's common to want to move where there is 300+ days of sunshine a year! But I digress......

Back to the purpose of writing.  While out viewing homes in great neighborhoods, and having seen at least 10, the daughter made a comment that I'll probably never forget.  We were entering a home that hadn't been maintained as well as some we had seen.  This one could have been headed south as a distressed property from appearances.  Knowing that I didn't include short sales on our list of homes to see that day, as we had a specific date to close, I knew the home wasn't a short sale or lender owned.  And the home wasn't occupied by a tenant either.  So what gives?  Clearly, the seller wasn't in a hurry to sell. 

Okay, I know, I'm digressing again!  The daughter walked into the "not ready to sell" home and said, "This home hasn't been loved."  What a statement.  It wasn't until after chatting with her father that I learned of her experience moving to our state.  She had a similar experience and in fact the seller didn't want to leave after they closed escrow.  Wow!

So buyers agents, please counsel your sellers that a home must look "loved."

It needs curb appeal - no better chance fora first impression.    

It needs to have either no sent or a good, not overwhelming sent.       For Sale

While we're accessing the lockbox for a key - the buyer is giving the front door and the porch the once over.  Create a clean, updated entrance.  If the doorknob is tarnished, polish it or better yet replace it.  If the door needs painting, paint it.  If the shrubs need trimming, trim them.  This isn't rocket science!

Door KNobTake your home sellers outside and start from there.  Explain that we assist our buyers in making good decisions.  If the home doesn't appear to be maintained, what else isn't being maintained, ie air conditioner, plumbing, etc.

I have sold many foreclosures and short sales.  The common theme is they are being sold in as is condition.  Don't include your traditional sale in this category by making it appear less than maintained. 

As a Certified EcoBroker, my job is also to view the systems in the home.  If there are added green features, I want to know about them.  Create a double sided flyer with the improvements on the back in a bullet point list.  Buyers love this as it shows the home has been "loved." 

                                                         Again, first impressions are huge. Make a good one!

(photo courtesy of Michelle Meiklejohn)

 

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Rainer
182,493
JodiAnn Garone
Century 21 Action Plus Realty - Freehold, NJ
Bringing you Home!

Jan,

 

Thanks for your post. It is so important that the home is show ready. Some sellers just don't get it, but it clearly makes a big difference.

 

JodiAnn

Jul 13, 2011 08:30 AM #1
Rainmaker
976,985
Jan Green
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

JodiAnn, thanks for your comment.  You're right.  Sometimes I feel like I need to video a buyer and his/her reactions to what they see and take it to a listing appointment!

Jul 13, 2011 08:34 AM #2
Rainmaker
898,147
Kay Van Kampen
RE/MAX Broker, RE/MAX - Springfield, MO
Realtor®, Springfield Mo Real Estate

Nice phrase.....homes that are loved show the seller's have really enjoyed the time they've spent there.  Maybe some of them truely don't want to move.

Jul 13, 2011 03:11 PM #3
Rainmaker
976,985
Jan Green
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

Kay - Thanks for your post.  i have the daughter to thank for that phrase. That phrase, in my mind, really speaks volumes.  Owing a home is an emotional connection to a place in time and there are many things that surround that home.  Babies are born, divorces happen, lives begin, etc.  If a home isn't loved it makes me think that that person's life wasn't full.  Many meanings behind what the daughter said.  Have a  great week!

Jul 14, 2011 06:23 AM #4
Anonymous
Stephanie Kaufman

Jan,

You've hit the nail on the head in one of your replies, mentioning that our homes become center of our lives. A home that looks distressed, even if it isn't, speaks to whomever enters, exactly what is going on. Even if a homeowner isn't in financial distress, there may be other underlying issues for a Seller that need to be addressed. As the listing agent, I'd be willing (and I bet you would as well) to help paint, declutter, weed, and clean. It's not just about getting the home ready to sell, it's about showing each other a little love. It's easy to forget we are loved and cared about. Most of what we do in this business has nothing to do with sales. We become a source of encouragement and friendship as well.

Jul 18, 2011 06:58 AM #5
Rainmaker
976,985
Jan Green
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

Stephanie, thank you for your comments.  I've been out of town, hence the delayed response.  You're absolutely right.  I've cleaned homes, picked up litter, pulled weeds, all in the name of selling. One home sold in 7 hours and I had done all of the above.  Thanks again for your comments and best of luck to you!

Jul 23, 2011 09:31 AM #6
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Rainmaker
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Jan Green

HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN
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