Should I make my blog more FLUFFY?

Title Insurance with Key Title Corporation 63078

I haven't been blogging much lately on AR.  I became somewhat disenchanted with AR for a while because some of the blogs that were featured seemed to be just FLUFF.  By that I mean that they seemed not to impart any particular wisdom but rather just seemed to be posted for purposes of creating a blog for the day.

I do blog almost daily on other sites, these are mostly professional sites and my blogs are geared to those professionals who are driven to those sites. 

I need to make my AR blog more appealing to Realtors and to consumers, because, after all, I am trying to market my title and settlement services to Realtors and consumers.  I just don't quite know how to do it!!

I am an admitted news junkie and a geek. I LOVE to talk about, learn about and blog about the ever changing real estate industry, I love to share information with consumers and real estate professionals whenever I come upon a new or interesting development in our industry. BUT, I need my blogs to be HIT upon by professionals and consumers alike.

So, should I make the blogs more fluffy in an effort to gain more "market share" on AR by perhaps posting about such things as enjoying the day at a state park. the length of time between planting and harvesting of my small vegetable garden, the role my grandaughter played in her dance recital, etc..  ?

How do I strike that balance between imparting wisdom and information and simply posting a blog on AR every day based on nothing more substantial than what recipe I saw for a possible new dinner idea. 

Any help that you all can provide will be most welcome. I sincerely want and need to have my blogs gain more of a following, particularly now that I have branched out from offering title and settlement services in Maryland only to offering title and settlement services in 24 others states. 

I welcome your thoughts, ideas and suggestions. Please be honest with your thoughts and please HELP ME  HELP YOU.

What a fluffy cotton boll 

Posted by

Charlene Perry
Key Title, Inc. 
35 Fulford Avenue
Bel Air, MD 20104


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stick to the topic you know best and be consistent.  a new recipe for dinner or anything light and fluffy can be posted on your profile page on facebook where your family, friends, acquaintances can see it.  u want to generate leads? then a recipe won't do it.  your expertise in your industry will.  a great way of getting people to your blog is blogging about something that you think might be useful to them.  Find out what are some of their pain points and research how to help them.  Send them articles and resources that can help them out.  Blog about some of the topics they might find helpful and send people directly to your blogs so they can reference as a resource. 

Hang in there and don't give up. consistency and trying to help others will get u to where u want to be.

Jul 14, 2011 05:27 PM #19
Alex Heyen
Heyen Real Estate - Millard, NE

Content is king,  keep out the fluff and go with some really stimulating content on your blog.  You will be better off in the search engines and the long run.

Jul 14, 2011 05:30 PM #20
Maya Swamy
Funds Available - Long Beach, CA
Ph.D. Long Beach, CA -

Like you I don't write about myself. That is a door tha I would find hard to open. I do however write about the local ara.

Jul 14, 2011 05:47 PM #21
Lloyd Binen
Certified Realty Services - Saratoga, CA
Silicon Valley Realtor since 1976; 408-373-4411

Would you say this Featured post is Fluff, or non-Fluff?  I like both.  

Tell us some Title Insurance nightmare stories like the long-term tenant who pretended he was the owner while the real owner was in Europe for 2 years and he, the tenant, tried to sell the house.  Stuff like that intrigues agents. 

Jul 14, 2011 05:52 PM #22
Sarasota & Manatee Counties FL
SaraMana Properties - - Bradenton, FL - Listings In Paradise

I think that the only purpose of a blog is to drive business, so the question is, "Does fluff drive business?"

Jul 14, 2011 07:04 PM #23
Mike Mayer
Mike Mayer, Broker/Owner - i List For Less Realty, LLC - Lafayette, LA

Allow me to share a piece of advice that was offered to me, "Blog for yourself and your readers." Forget AR Membership Only' blogs and those "fluffy featured" ones. Focus on "localism" blogs. AR members don't drive business to your door.

Jul 14, 2011 08:10 PM #24
Mike Cooper, GRI
Cornerstone Business Group Inc - Winchester, VA
Your Neighborhood Real Estate Sales Pro

Charlene, congratulations on you feature.  I think a lot of folks struggle with the same question, but I think Mike #24 is right.  It's not for AR members only.  It's for your potential clients and they want to know you know your business, but they also want to know you.

Jul 14, 2011 09:38 PM #25
Ed Silva
RE/MAX Professionals, CT 203-206-0754 - Waterbury, CT
Central CT Real Estate Broker Serving all equally

Charlene, a little 'Fluff' that allows people an insight into you and your personality is not a bad thing. Most of us get the highest responses from Localism posts, which is generally read by our viewing public and not necessarily commented on by AR members. If you're consistent in what you put out, the business will follow.

Jul 14, 2011 11:22 PM #26
Ron Climer
Keller Williams Realty Mountain Partners - Tryon, NC

   I an amazed how many real estate agents  do not understand the difference between a deed and a mortgage. How about "Recognize Mortgage Fraud "  or "Don't Practice Law at Closing" or "How to find a picture of a cotton boll and post it on your blog"   Hold the fluff, content rules.

Jul 14, 2011 11:22 PM #27
Eileen Hsu
Douglas Elliman Real Estate - Manhattan, NY

I would say that some blogs that get featured are definitely aimed at the ActiveRain community and maybe not so much the buying or selling public.  That doesn't make them good or bad, it's just a choice of who your audience is going to be.  Some people have a real nack for writing for a certain type of audience and some of these blogs get lots of dialogue and commenting started.

Jul 14, 2011 11:59 PM #28
K.C. McLaughlin
RE/MAX United - Cary, NC
Realtor, e-PRO, Homes for Sale - Cary, Raleigh NC

As you are posting to both AR members and the public, you need to post what is interesting to you or the consumer and what you feel passionate about. The sincerity will show through and win you over with the public. Congrats on the feature - must be doing something right!

Jul 15, 2011 12:05 AM #29
Donna Harris
Donna Homes, powered by JPAR - - Austin, TX
Realtor,Mediator,Ombudsman,Property Tax Arbitrator

I'm not sure why writing about the state park or an activity going on in the area is considered "fluff".  I want to be known as the expert of the area so writing about these places and events helps do that.

I would consider "fluff" to be posts about motivation and inspiration and other blah blah crap, but not things that have to do with the area and life around where you live.

Jul 15, 2011 12:06 AM #30
Renée Donohue~Home Photography
Savvy Home Pix - Allegan, MI
Western Michigan Real Estate Photographer

I think you need to blog to whomever you want to attract as a client.  If it involves fluffy so be it :)

Jul 15, 2011 01:56 AM #31
Michael Setunsky
Woodbridge, VA
Your Commercial Real Estate Link to Northern VA

Charlene, write about what generates and impacts your business. Everyone on AR writes for their own purpose. Do what you think is right for your business. Congratulations on the feature.

Jul 15, 2011 01:57 AM #32
Peggy James
EXIT Realty Associates - Woodbridge, VA
Woodbridge Virginia Area Real Estate Specialist

Charlene, Fluff? By definition is something of no consequence.  Look it up on Google. Just type in define: Fluff

So as you can see a lot of bloggers who are on Active Rain offer you some great advise. We don't just want readers, we want to attract the consumer who is looking for the service we offer. I started a blog series of This Weeks Caller and I answer questions consumers have. Start with something like that. Just think back this many fires did you put out in the office that could have been avoided if only the Realtor or the Buyer/Seller knew had known how to handle the situation or problem.

Jul 15, 2011 02:17 AM #33
Julia Maher
Nestings: Connecticut Home Staging and Model Homes - Fairfield, CT
Connecticut Home Stager

Charlene:  Don't worry about getting Featured!  Keep blogging about what you do, why you do it, and how well you do it.  That's what will bring you business.  I believe that too much Fluff turns you into a Fluffernutter - people just won't take you seriously if all you're writing about are recipies, jokes, or "Happy Day"-type posts.  That said, be sure to inject your personality, your voice. 

If you want to develop relationships here on AR, which could be important as you say you're extending into many other states, then read, follow, and comment on others' blogs - subscribe to them.

Jul 15, 2011 03:05 AM #34
Lee & Pamela St. Peter
Berkshire Hathaway HomeServices YSU Realty: (919) 645-2522 - Raleigh, NC
Making Connections to Success in Real Estate

Charlene, well first of all glad to see you've moseyed on back here to the Rain!  It is an awesome place to meet great people AND let them get to know you too.  But leave the fluff for the cotton and clouds...  Look forward to getting to know you better in the Rain!
P.S - congrats on the
2 Featured Posts :)

Jul 15, 2011 04:22 AM #35
Paula McDonald, Ph.D.
Beam & Branch Realty - Granbury, TX
Granbury, TX 936-203-0279

I think keeping a good balance with your blog is important for people to get to know you as a person.  I have always said that this business is about the people not the real estate.  I rotate my blogs a bit.  Professional topics, localism and personal.  Keeps it fresh for me and allows people to see who I am.  Works for me.

Jul 15, 2011 05:34 AM #36
Key Title Corporation - Perry Hall, MD
Insuring the Past to Protect Your Future

I am so pleased that so many of you have comments and was quite frankly happily surprised at the feature!

I think that the general consensus is to mix it up some.  I have to agree, after reading some of these comments, that sometimes a FLUFF ARTICLE is absolutely O.K.!!

I am going to really work on trying to infuse more of my personality into my blogs but I think it may be hard for me to do just because I have not really been doing that up to this point.

I do need and want to make new contacts and form new associations with more AR folk, I honestly can say that this is the most sharing, caring on-line community that I participate in.

Thank you all for your comments and please keep the advise and critique of my blogs coming.


Jul 15, 2011 06:43 AM #38
Key Title Corporation - Perry Hall, MD
Insuring the Past to Protect Your Future

@Lloyd #22- I LOVE your idea.  I  could write a small book just on title nightmares I have experienced overy my 25+ year career. 

The only problem I find with that is that sometimes the issue involved is so technical it makes it difficult to address it to a large audience.  I am going to definately work on that though.  And too, as it happens, I have been asked to address a group of consumers, realtors and investors and to speak specifically on what title insurance covers, the different coverages available and the reasons you MUST buy title insurance.   I could do a whole series on that!

Thank you for your comment

Jul 15, 2011 06:48 AM #39
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