Bryan makes some terrific points here. I've reposted a few of mine and was pleased to see that the initial blog, which didn't receive much action, got a ton of comments and was featured the second go around. It's definitely worth taking a look at! Thank you, Bryan! I've disabled comments, please post your thoughts directly to Bryan's original post.
I've looked at a few of my first blog articles and realize that, while not intending to do so, I wrote them in the style of a 2nd grader struggling for his next sentence. I mean those first few blogs were beyond terrible. They lacked any sense of style, didn't have enough text (some were only 100 words long), had no pictures, were "members only", and appeared to have been written by a pack of drunken monkeys. Since I didn't want to scrap them altogether, I thought I'd go back and fix a few of them. The list of fixes was, well, daunting and included:
- Making substantial edits and writing significant amounts of new text
- Adding keywords or more keywords
- Revising the keyword density
- Inserting keywords and highlighting them
- Inserting pictures with titles
- Cleaning up formatting
- Switching from "members only" to "public"
- Posting to groups or adding more groups
- Posting to channels or changing channels
- Adding the posts to the hyper-local pages and my outside blog
- It's almost like writing a completely new
I've gone back and made changes to a few of them but I didn't realize that the amount of work involved might not actually do me any good. So I ran an experiment to see what happens when I change an old blog. I wanted to know if the article would go to my outside blog and if so, did it get more hits on Google. Here's what I found:
- Updating old articles didn't get a significant number of new hits
- Reposting old "members only" articles does not send them to Twitter as a new post
- The old blogs appear to go to my outside blog all the way to the end
So that begs the question "Is it worth it to go back and edit these old blogs?" Is it going to do anything for my online presence in the same sense as having an old website (aged websites carry more weight with Google than new site)? So far, the answer appears to be no.
My question for the membership is twofold; Do you go back to update old articles? Can someone confirm if doing this is worth it?
It seems to me that newbies who don't sign up for Rainmaker status will want to know these answers so they can determine if their efforts are mostly wasted with a whole bunch of "members only" posts.
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Bryan Robertson, Broker Associate
Realtor, Developer, e-ProSereno Group - Los Altos
369 South San Antonio Road, Los Altos, CA 94022