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What it takes to succeed in real estate?
My answer is what I call The True Two Secrets to Success. They are:
Knowing What Others Don’t
and
Doing What Others Won’t
That’s it. It’s that simple. Or rather, it’s simple to understand. To create success takes a diligent effort. To succeed, both knowing what others don’t and doing what the average and ordinary won’t are absolute requirements. To help internalize these two secrets, let’s look at them individually.
Knowing What Others Don’t
The more you know, the more attractive and valuable you are to other people (buyers and sellers). Ask yourself: “What do I know that others don’t? What do the achievers I admire know that I don’t: about marketing, social media, building trust, problem solving, market knowledge, technical knowledge, communication, listening and presentations?”
You and I both know that the permanently successful are always learning, reinventing themselves, and continuously upgrading what they do and how they do it. It bums me out that legions of hopeful achievers don’t understand the definition of insanity: “If you always do what you’ve always done, you’ll always get what you’ve always gotten.” One simple key to victory and satisfaction is knowing that if you want a bigger and better result, you have to change, enhance, upgrade, or otherwise reinvent yourself. Then you have to take the new you and propel yourself into boom-goes-the-dynamite action.
Seriously, it’s illogical and frankly impossible to go from status quo to sweet new success by doing the same tired old things over and over and over again. If we want to create continual, sustained success, we have to know more about what works now than our competitors. With this book, you’re off and running. Keep going. . . learn, learn, learn
Doing What Others Won’t
It’s pretty straightforward. Without action, our good intentions are nothing more than cool-sounding ideas. To turn bright ideas and good intentions into new and tangible success, we gotta stop making getting-ready-to-get-ready excuses, lift our butts off the couch and focus on DOING smart things. Bottom line: to succeed you have got to take dramatic, boom-goes-the-dynamite action in this area as well. Especially when it scares you.
What Holds You Back
Ok, about now you might be thinking, it’s easy to talk about doing things others won’t do, but it’s very, very hard to actually do what scares you. I get that, because even after thirty-two years in the business, I’m just like everyone else. I still experience icy waves of fear and self-doubt. And on occasion, I struggle to avoid getting sucked and suckered into feel-good, but unproductive and unprofitable, creative avoidance activities. What I’ve learned is that fear feelings are normal in the real estate business. The difference between the perpetually successful and the perpetually struggling is their ability to take action even when their hearts and imaginations are pounding with fear. I’ve learned that while doing unfamiliar things may cause us to stumble and temporarily fail, ultimately we learn and grow. In this book you’ll learn how to overcome self-imposed barriers and position yourself to be the most choosable agent among your peers.
Now, before we move to Chapter Two, let me ask you a question. What business do you think we are in? What’s that? The real estate business, you say?
WRONG! We are absolutely NOT in the real estate business.
For the true answer, check back next week when I share Chapter Two - Surprise! We're Not In The Real Estate Business. Or you can take the fast track to becoming trusted, preferred, referred and rewarded by buying the book on Amazon.com.
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Thanks for reading. If I can be helpful, hit me up - Ken Brand 832-797-1779
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