Home Stager Services and Madison, WI’s Dog Days of Summer

Real Estate Agent with First Weber Inc WI LIC #125698


My friend Carol Dunn wrote a bang on blog post about just some of what goes into the work of staging a home between the consultation and the actual staging of the home. 

We are not just movers, we have to come up with a game plan (to do list) keeping the owners abilities and budget in mind, plan the color scheme and design that will work to enhance the features of that particular home and minimize the not so positive features, select fabrics, paints, furniture, artwork, and accessories, pull & track inventory, deliver and arrange it all, do all the paperwork involved, and de-stage, pack-up, deliver back to the storage and put away all inventory. 

And that is just the physical and mental part of what we do. 



Original content by Carol Gifford

Home Stager Services and Madison, WI’s Dog Days of Summer



Nothing brings a bigger smile to my face than seeing my little Benny dog enjoying the fruits of my labor -- my outdoor pool.  Home stager labor fees vary from state to state; region to region but much of the work of any home stager is done before the actual staging day.  

Benny in Pool

It's often these tasks and the physical labor of the business of a home stager that is overlooked when clients are considering making the investment to contract the services of a professional home stager.  When questioned about hourly rates (that start at $65 per hour for Madison area), I reference the many tasks unseen by my clients.


As little Benny floats in the cool water of the pool, I review the details of a recently contracted staging job - (poolside).  It’s after the home staging initial consultation that the real work of a home stager begins that include:

  • Reviewing the on-line pictures of the home seller’s competition. 

  • Creating furniture placement plan to work with a seller’s furnishings, OR making the selection of accessory items and/or furnishings from staging inventory

  •  Creating the Staging Day Action Plan 
Benny with Water
And while Benny frolicks in the pool, this home stager is making a trip to the store or doing on-line research for the "just right" accessory or furnishing that will accentuate the positives of a client's home.  Then there's the stop at a Madison area home improvement store to pick up paint or other enhancements that will make the undesirable aspects of the home less pronounced.  On staging day (and while Benny lounges in the pool on this 90 degree day), sweat will begin to roll off my brow as load my vehicle with inventory for the home, followed by more sweat as I unload my vehicle at the home and finally more sweat as I stage the home according to my calculated staging plan.  (I always wonder at this point when the make-up crew will arrive to give me that home stager HGTV look!)

But at the end of the day, it's all about providing the home staged advantage in offering Madison area sellers wise counsel and quality work that will continue to build industry credibility in being a home stager.  Oh yeh, and satisfaction in knowing that little Benny will continue to enjoy the good life!!
Benny relaxes

Creative Edge Staging Solutions










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And for ALL your Real Estate Needs, Call;



Laura S. Baker
(920) 728-4118



Realtor, First Weber Group
(920) 728-4118  


Laura Baker is a Wisconsin Residential Real Estate Specialist that can assist you with the purchase and/or sale of real estate in the South Central Wisconsin area; or any place else in the country by connecting you with a relocation professional in your destination of choice.

To find all available homes for sale

in the South Central Wisconsin, please visit http://www.LauraBaker.FirstWeber.com

Call Laura S. Baker TODAY at 920-728-4118


~~~~~~~~~~ ! ~~~~~~~~~~




Laura S. Baker

Home Staging, Decorating and Color Expert. 

(920) 728-4118     

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Comments (16)

Kristin Johnston - REALTOR®
RE/MAX Realty Center 262-567-2455 - Waukesha, WI
Giving Back With Each Home Sold!

Great reblog...I am so glad you guys are having success as home stagers :-)  And, the doggie is sure cute too!

Jul 17, 2011 02:29 AM
Gary Woltal
Keller Williams Realty - Flower Mound, TX
Assoc. Broker Realtor SFR Dallas Ft. Worth

Great re-blog of Carol's emphasizing the PLAN. Benny captured my eye with all the fun he was enjoying as her assistant Laura. A fun yet informative post. Any time you can frolick, this is good.

Jul 17, 2011 03:37 AM
Kristine Ginsberg
Elite Staging and Redesign, LLC - Short Hills, NJ
NJ Home Stager

Great re-blog Laura and Carol is right - the real work is the getting everything together and organizing it for the next day when the fun begins - the actual staging! Destaging is another hard day of work. I don't think the average seller knows what really goes into a staging job and this is a perfect illustration of a typical staging project!

Jul 17, 2011 03:45 AM
Judy Klem
Transition Stage LLC - Shelton, CT
Home Staging, Senior Move Management, Fairfield/New Haven counties

Hi Laura - Great re-blog! Thanks for posting this - I would have missed it otherwise.

Jul 17, 2011 03:51 AM
Conrad Allen
Re/Max Professional Associates - Webster, MA
Webster, Ma, Realtor

Hi Laura - It is knowledge and experience that the professional brings to the client.

Jul 17, 2011 03:55 AM
Joanna Cohlan
Fresh Eyes For Your Home - Chappaqua, NY
Designing, Decorating & Staging Westchester Homes

Benny is adorable and that is really a good blog about the psychic energy that goes into staging a house-we really do think about the buyers and sellers and need to take our own personality out of the design to help people sell their home.

Jul 17, 2011 11:03 AM
Sharon Lee
Sharon Lee's Virtual Assistance - Jonesborough, TN
Retired and loving life

Laura-Great reblog of Carol's. Don't think the avg person has a clue how much works goes into what you and other stagers do. Hope you are keeping cool. Got a hot week coming up here. Have a fun week.

Jul 17, 2011 11:33 AM
Laura S. Baker
First Weber Inc - Lake Mills, WI
Realtor (920) 728-4118, First Weber Inc

Thank you Kristin.  Sellers and Realtors are definitely finding the value of home staging far exceeds the cost.

Jul 17, 2011 02:04 PM
Laura S. Baker
First Weber Inc - Lake Mills, WI
Realtor (920) 728-4118, First Weber Inc

Gary, I have to tell you, my friend Carol has a wonderful sense of humor.  We laugh as hard as we work.  And her assistant is pretty amazing!

Jul 17, 2011 02:06 PM
Laura S. Baker
First Weber Inc - Lake Mills, WI
Realtor (920) 728-4118, First Weber Inc

I absolutely agree Kristine, until of course they see us in action.  Then they get somewhat of an idea.  By the way, your new profile photo is beautiful!

Jul 17, 2011 02:07 PM
Laura S. Baker
First Weber Inc - Lake Mills, WI
Realtor (920) 728-4118, First Weber Inc

Judy, you don't want to miss Carol.  She is a great person, a smart business woman and a kick butt stager!

Jul 17, 2011 02:09 PM
Laura S. Baker
First Weber Inc - Lake Mills, WI
Realtor (920) 728-4118, First Weber Inc

Awe Conrad, you summed that up beautifully!  I don't know why us gals get so complicated.  Thank you!

Jul 17, 2011 02:12 PM
Laura S. Baker
First Weber Inc - Lake Mills, WI
Realtor (920) 728-4118, First Weber Inc

Thank you Joanna.  That was very well put.  Have you met Carol yet?  Bop over if you haven't.  She is great.

Jul 17, 2011 02:14 PM
Laura S. Baker
First Weber Inc - Lake Mills, WI
Realtor (920) 728-4118, First Weber Inc

Sharon, honestly if I had to explain to someone all of what a Realtor does I couldn't.  I think we all have very detailed tough jobs that take a lot of education and skill.  And when we all work together we make a great team.

Jul 17, 2011 02:18 PM
Mary Lou Teague
Home Style and Staging Knoxville. TN

Love anyone who can incorporate their dogs into a story..I am also a dog lover...


Jul 25, 2011 12:49 AM
Laura S. Baker
First Weber Inc - Lake Mills, WI
Realtor (920) 728-4118, First Weber Inc

Hey Mary Lou!  Well then, go over and meet my good friend Carol Dunn! She is a great stager, lots of fun, and has an adorable dog.  I have a feeling you will really enjoy her posts (she's very witty)!  Awesome photo of yor dogs.

Jul 25, 2011 12:54 AM