As an Interior Stylist, I'm Progressive - Creating Continuous Clients

Home Stager with Reinventing Space

Interior Stylist, Chicago•·        My two appointments today illustrate how having a progressive menu of services, additional education and expertise brings you long term relationships with your best business source - An existing client!

•1.     A Realtor associated with my Builder Models I merchandised hires me to stage the home for her lasted sale in the sub-division.  Most likely, I'll be helping them decorate the new home as well.

•2.     My staging client hires me to help choose a new paint palette and arrange her new space in her NEW home.

Beyond the typical home stager's repertoire of just prepping that home for sale, as an interior stylist I have a progressive menu of services that that continue to service you as you move on.  Once that home is SOLD, we move on with you to your next chapter, and help you turn your NEW house into a home.

•·        Color Consultation- Since we're already familiar with your things from your old home, we're right by  your side in expertly selecting and creating a new color palette.  From paint color to textile suggestions - Gone with the old home owners hues or those contractor white wall - In with color choices in-tune to your  belongings and personal style.

•·        Interior Redesign- We take what you have and make it all work within your new home.  In just a day, your blank space becomes your space.  Your room becomes balanced, functional and unified. Best of all, you get instant gratification, validate your existing pieces, and ready the space for family and friends. 

•·         Shopping, Procurement &  Design Services- If you'd like to refresh and add to your furniture & collections, we can make suggestions or ease your load and shop for those new pieces.  Need more traditional design service such as window treatments or more?  Our talents and resources can add those finishing touches to your space or work with you and your contractor to make needed or wanted updates.


Since 1999, interior stylist Julea Joseph has owned Chicago area based interiors and home staging business - Reinventing Space. Your can see her work on HGTV or in the news giving homeowners expert insight on how to refresh, style and celebrate their space -Whether staging their home to go on the market, just settling in, or just in need of a change.

The Interior Stylist ProgramJulea also offers her expertise with mentoring and certification educational offerings to Realtors, Home Stagers and Interior Redesigners in the industry. Visit her site, or Interior Stylist Program. For more information or email her at

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Comments (9)

Most interesting! I read and learned. Thanks for this post!
Jul 18, 2011 02:27 AM
Mike Schneider
10 YRS with Active Rain ! - Lake in the Hills, IL

extremely helpful and justifies your role. thanks for sharing...

Jul 18, 2011 02:44 AM
Julea Joseph
Reinventing Space - Chicago, IL
Julea Joseph House Stager - Reinventing Space

Thanks!  In a world that we never have enough time, want great resouces to boast a Realtor's service portfolio - Having a source for a One-Stop-Shop makes your job so much easier!!

Jul 18, 2011 02:55 AM
Julia Maher
Nestings: Connecticut Home Staging and Model Homes - Fairfield, CT
Connecticut Home Stager
If a Staging client is remaining local, I do let them know about my decorating services, and talk alittle about how they can use certain pieces in a different way in their new does work sometimes.
Jul 18, 2011 04:21 AM
Julea Joseph
Reinventing Space - Chicago, IL
Julea Joseph House Stager - Reinventing Space
Julia, The 1st thing I do when I meet the staging client is to ask why are you moving and where are you moving to?
Jul 18, 2011 04:52 AM
Kathy Burke
Sensational Home Staging~~Danville, CA - Danville, CA
S.F. East Bay Home Staging

I always ask "where are you moving".....and am planning a Newsletter aimed at sellers who I stage for who are moving local & anyone else who "signs up".  Trying to find ways to reach broad base!

GREAT tips Julea!!!

Jul 18, 2011 08:35 AM
Joanna Cohlan
Fresh Eyes For Your Home - Chappaqua, NY
Designing, Decorating & Staging Westchester Homes

I too ask about where my clients are moving and I often end of decorating their new space if they are staying local-your post makes it sound completely seamless Julea so thank you!

Jul 18, 2011 04:32 PM
Julea Joseph
Reinventing Space - Chicago, IL
Julea Joseph House Stager - Reinventing Space
Kathy - The broad base philosophy is so wise of you. The progression works on either side as well and down the road if your skills lend toward finishing work such as custom window treatments, etc... Joanna - In the Midwest, especially Chicago, they stay, so I'm very lucky.
Jul 19, 2011 12:15 AM
Wendy Tomm
Beyond the Walls - East St Paul, MB
CCSP, RESA-PRO, BBB - Wpg Realtors
Thanks for allowing us to learn more about your business.
Aug 10, 2011 03:29 AM